Zhejiang Enterprises Underwear Can Also Be "3D Printing"?
"The development of fashion industry is changing rapidly. Many retailers launch different styles of products every week to stimulate consumers' purchase intention, which reflects the rapid warming of the market from one aspect.
It is estimated that the market size of the fashion industry will exceed US $2 trillion in 2025.
Ye Jing, President of global resources fashion group, has been bold in predicting the global resources fashion accessories exhibition, clothing and fabric exhibition, underwear and swimsuit exhibition, and India clothing and accessories exhibition in Hongkong recently. But ye stressed that its design strength and technological strength will be an important factor for Chinese enterprises to seize the opportunities of the fashion industry.
The market can be expected, but China's fashion industry is also facing great challenges on the way to the world.
The head of a Zhejiang company who participated in the exhibition said that the foreign trade business in recent years was not easy to do because the main market of the company in Europe and the United States, the depreciation of the euro and the rising of human cost, all of which made the enterprises feel the pressure, and some "big orders" also changed into "small orders".
Global resources Ye Jing said that under such a trade background, enterprises should pform, and the exhibition organizers should also be pformed.
The comprehensive service of global resources for fashion industry has been fully opened to create a fashion industry ecosystem.
Through content and information exchange, and integrating the five major media of B2B website, magazine, product information express, mobile phone application and trade exhibition, the professional buyers and suppliers of fashion industry will be effectively docked.
"In international trade, Chinese suppliers have accumulated a lot of experience, they have strong learning ability and responsiveness, but the design ability needs to be improved."
Ye Jing said, global resources research found that some cities in China have very good designer power. If we can combine the excellent designers and technical forces at home and abroad, Chinese enterprises will have strong competition chips, and technological progress can also bring new competitive genes to the industrial market. For example, we all know that 3D printing. In the future, maybe women's underwear can also be printed by 3D.
There are also four global fashion exhibitions including global resource gift and gift show, household goods show, and Korea gift and Gift Fair.
Qu Naiguang, chief executive of global resources, said that home and gifts are no longer traditional.
industry
Young people have changed them. "Under such a trend, exhibitions in the future will also develop towards intelligence."
At this exhibition, the products of automatic barbecue machine, automatic ice breaking machine, automatic ice cream machine and so on were aroused.
International buyers
Many smart products will form the "Smart Life" in the future.
Zhejiang
Li Jia, Secretary General of the provincial Creative Design Association, strongly agrees with Mr. Qu Naiguang.
He believes that creative products have high added value, while high tech products are explosive and replicable in the market. The two core drivers can promote the pformation and upgrading of enterprises.
Looking at the pformation and upgrading path of Zhejiang enterprises from OEM to OBM, the two core engines of creativity and technology are at the same time making efforts to find new market blue ocean.
Li Jia gave an example: technology is the product or the skeleton of an enterprise, and creativity is its coat, which is complementary to each other.
When it comes to the integration of creativity and technology, Li Jia specifically mentioned Hangzhou Spark plastic arts Co., Ltd., as a comprehensive design company specializing in industrial product design, brand strategy planning and urban cultural elements design. They provide high quality innovative design services for customers and help Zhejiang enterprises to dig gold fashion industry.
There are many similar enterprises under the provincial Creative Design Association. They can provide brand planning and promotion, product development and design services for enterprises from different angles. They can help enterprises participate in market prediction analysis, visual communication image planning, conceptual design, human machine interaction research, product development and brand image building.
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