The Lighting Design Of Clothing Store Should Firmly Grasp The Customers' Eyes.
From the creation of the external environment of modern architectural space, people have gradually realized a good image of architecture and external environment.
Lighting design can play a good advertising effect, which can directly reflect the characteristics of commercial buildings and reflect a good atmosphere of commercial space. Especially in the commercial building space, lighting design plays an important role in the modern urban nightscape environment.
Excellent lighting design works can add luster to the indoor environment of the clothing and show the rich personality and charm of the clothes.
I hope you can learn how to use the lights reasonably, and I believe it will bring more surprises to you.
Lighting design promotes clothing sales and is an effective way to create and maintain clothing brands.
This artistic activity is closely related to the sales of fashion clothes.
The following Xiaobian introduces you to some basic knowledge of lighting.
Basic lighting
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This lighting does not have a clear lighting direction, mainly to illuminate the whole space, illuminance is distributed evenly on the basic plane "for larger space, pairs."
Direction of illumination
There are no special requirements or restrictions on technical conditions.
It is difficult to install key lighting occasions, and basic lighting is suitable.
Key lighting.
Lighting limitations
The illuminant is a fixed point or regular moving track. The key lighting can only be irradiated in a limited area. When the local point needs to increase illuminance or the direction of illumination is required, it can be considered that the main lamps used for key lighting are mainly all kinds of spotlights.
Spotlights are usually installed on ceilings or walls. When used, the lighting effect of grille fluorescent lamps will make the illuminated objects brighter than people around.
There are many kinds of spotlights, and the way of light divergence and light intensity are also different. "Good spotlights, even with very low wattage, can make local illumination very high.
The improvement of the lighting effect is closely related to the shape, material, workmanship and light bulb of the reflector.
The use of high gloss reflector with curved surface and small tungsten halogen lamp can get high concentrating performance. If you want to show certain lighting effect through the spotlight, you need to use the lamp that can install lens or filter lens as far as possible. The spotlights can be divided into direct type, sliding rail type, soft rail type, clip type type according to installation mode.
The slide rail can freely remove the combined parts of the slide rail, so it is widely used in the fashion stores.
Decorative lighting refers to the way of lighting controlled atmosphere to highlight the needs of personality and visual effects. As a decorative lighting for commercial establishments, the artistic atmosphere should be decorated with the premise of displaying and defining commercial functions. Decorative lighting is a way of lighting customers by using the overall image of the business and beautifying the space. It can also be regarded as an ornamental lighting.
This kind of lighting is usually beautiful in appearance, and the main purpose of the personalized arrangement is to activate the atmosphere of the commercial display space and deepen the impression of the customers.
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