Adidas Has Borrowed Running Equipment From Its Members.

Runbase, Adidas's new running base in Shanghai, has been open for half a month. At present, there are Adidas Runbase cities in the world, including Tokyo, Boston, London, St Paul and so on.

In Shanghai, Runbase in Binjiang is mainly for public runners. It is not yet known whether we can promote sales of products.

But it has an overwhelming advantage: it has the only toilet nearby.

Located in Xuhui, Shanghai, known as the "running place of Shanghai".

To understand what services it provided, we went there to have a look.

Around half past two in the afternoon to Binjiang, around the Dragon Art Gallery West Bank Pavilion, you can see Pujiang facing back to Huahai Runbase running base.

The staff said they would not be open until three. They could let me register first. He took out an A4 paper (which was a bit old) and asked me to fill out personal data, shoe size and so on, and then input it into the database.

Then he took me around the entire Runbase running base.

This public space has three functions: experience, service and rest.

You can try Adidas's latest professional running equipment and loan (to members open, when returned late), the running shoes on display rack are mainly Boost running shoes, as Adidas's key running shoes technology, it is easy to find that the whole Runbase base's decoration is full of Boost's white sphere elements.

There are two large screens in play.

All kinds of short films and a treadmill are available for trial run.

Provision of paid drinks and free dressing rooms, lockers and rest areas.

The staff introduced in detail Adidas's sneakers series, including professional marathon, daily running and entry, and stressed that all facilities were free to the public.

There are several pieces of advice in the hand written opinion book of the running base, most of which complain that there is no Wifi in the base.

There is a free postage poster on the wall for the upcoming training.

The relationship between the half marathon race, recent courses and actual combat is mainly related to the marathon.

After becoming a registered member, you can sign up through the WeChat public number.

Adidas is sponsoring marathon number plates everywhere.

Due to some malfunctions in the software, after a period of debugging, I tried the Foot Scan test provided in Runbase, which helps to understand the characteristics of my feet and find the most suitable running shoes.

A male salesperson said that there were many people running at night, and now there are more than 300 registered members. If there are about 800 people who participate in Girl 's Run activities on the opening day,

The average daily traffic volume is about 300, and the highest day is 1500. Most members try to borrow Adidas shoes.

In addition to the media public relations on the opening day, Runbase runners rely mainly on word of mouth to get more members.