How Do Entrepreneurs Correctly Choose Underwear Franchisees?

Not all underwear brands are suitable for underwear companies. Underwear companies must have a certain strength to support a series of supporting work. To see the strength of the company can be viewed from the company scale, the historical time of operation, the management of the company and the brand prospect. This requires the field visits of the franchisee and face-to-face communication with the company leaders; moreover, if the company has factories, it is better to visit the factory, truly understand the quality of the products, and also make themselves feel at ease.

Before joining, the underwear franchisee can compare several Brand Company, clearly understand the advantages and disadvantages of each company, as well as the characteristics and positioning of the products, so as to determine which brand is the most suitable. And every company has its own business philosophy. In the process of communication between underwear franchisees and enterprises, we need to understand each Brand Company's business philosophy and brand culture, and choose their own brand culture so that we can strengthen the foundation of cooperation and reduce future conflicts.

In fact, finding flaws is looking at the company. Administration And staff The state. If the company management is better, employees will form a certain cohesive force. In the work, they will always maintain a positive attitude, giving people a very professional and normative feeling.

Finding flaws is also a look at the company from the details. Strength 。 As the saying goes, the details show the strength, a business card, a phone can observe the basic strength of the enterprise brand, if Brand Company attaches importance to detail management, every step is in place, that can prove the company's strong strength, so that the underwear franchisees in the future cooperation will be more confident.

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Before developing a new store in a district, we should first make a new store development plan.

In different stages of the store, there will be different development plans in the same area, so when we first enter a certain area, we should first consider establishing a brand image in the minds of consumers. In addition, we should pay close attention to the expansion plan of our competitors to make our own shop opening plan.

To develop new stores in a certain area, we need to know more about market information in this area. It includes population, employment, shopping places, entertainment and so on. The population includes population, age, ratio of male to female, distribution of residential population, etc. employment includes employment population distribution, category convenience, convenience of new stores, main office buildings, fixed population and floating population. Shopping places include location, business hours, main customers and so on; entertainment includes location, usage rate, age, appearance and business hours; traffic includes total number of passengers, number of passengers at the station, competitors, including location, relative advantages and disadvantages, and estimated turnover; government's plans and regulations include limit construction, future plans, highway changes, etc. business dynamics include economic growth rate, unemployment rate, new projects and so on. In the collection of market information, we should pay more attention to business circles. The so-called business circle refers to the sales area delineated by the location of the new store as the center and with a certain distance around it as the radius.

Location evaluation is to evaluate the quality of a location, and compare the results of one location with several specific attributes of other locations in the business circle.

According to the rating, size, time factor, the structure and appearance of the building, and the rental price of similar property in the business district, we should determine whether the owner or broker's asking price is reasonable. Location rent or selling price will have a greater impact on the profitability of new stores in the future.

Not all good places are suitable for opening stores, especially for different types of stores. Can all kinds of practical factors need to be considered meet the requirements?

After conducting business district investigation and location analysis, a similar store is selected for comparison, and the distribution of new stores' hourly, daily and weekly turnover is estimated, and the monthly turnover of new stores is estimated by considering the difference of operating income between seasons and holidays. If opening a new store may affect the turnover of other franchised stores, it is also necessary to estimate the impact of new stores on old stores.

The prediction and analysis of financial situation is a very important link in the location of new stores. In this step, we should focus on evaluating the financial indicators of new stores, including profitability, total development cost, return on investment, investment recovery period, capital preservation turnover, contribution profit, cash flow and so on.