Three Key Words Of Clothing Industry In Fenghua, Zhejiang

2015 is the fourteenth year of China's accession to the WTO.

China is gaining the world's second largest economy, the first largest exporter and the second largest importer. Meanwhile, it is constantly developing under the internal and external pressure of industrial upgrading and Global trade protectionism.

With the heavy obstruction of anti-dumping measures and the sudden emergence of textile industry in Southeast Asian countries, international competition has become increasingly fierce, and the cost of domestic labor and raw materials has increased year by year.

The pressure on China's textile industry continues to grow, which has become a new normal for development.

It is "the hometown of Chinese clothing". The first Western-style clothes shop, the first suit and the first Chinese tunic suit in China are all from the Fenghua tailor's hands.

Fenghua's "Hong Bang" tailor who has been carrying on for 100 years is still working hard on this hot land in Fenghua.

The Luo Meng group, one of the first Western-style clothes manufacturers in China, has made Mr. Rong Changxiang for Chinese tunic for Mr. Sun Zhongshan.

The old tailor "meets" the new normal, quality, innovation and development.

Quality management

Product quality is the lifeline of enterprise development.

As a centenary store, Rong Changxiang's control of product quality is rigorous and meticulous, even to the point of being critical and harsh.

More than 100 years ago, the western-style clothes made by Rong Changxiang's founder Wang Caiyun were popular in Shanghai through their precise version and exquisite workmanship.

Therefore, it attracted the father of Sun Zhongshan to come to customize the first set of "national costume" Chinese tunic suit.

Today, Rong Changxiang, who has inherited a century, still does not change his "harsh requirements" for clothing quality.

In order to ensure the production level of western style clothes and inherit Rong Changxiang's Centennial signboard, Rong Changxiang still insists on customizing Western-style clothes by hand in the domestic market, striving to fit the unique curve of every customer, and meticulously doing the process requirements of "flat, clothing, straight and straight" in the work.

Every suit of Rong Changxiang is tailored by his teachers and meticulously, so that every factory suit does not fall into the name of "hundred years Rongchang Xiang".

In foreign markets, although Rong Changxiang made mass production of garments, he still strictly controls the quality and does not relax.

The company has introduced the most advanced sewing and ironing equipment in Italy, Japan and Germany, specially equipped with inspectors to test the quality of suits.

Suits are pre contracted, cut, stitched, and ironed into the warehouse. A total of more than 400 processes are checked at all levels, and every process is carried out with a one vote veto system to make the suit quality perfect and flawless.

Speaking of quality, Rong Changxiang's official said, "Rong Changxiang's quality level is rising step by step, not only is his staff rigorous and meticulous, but also the hard work of our inspection and quarantine comrades.

Over the years, the Fenghua inspection and Quarantine Bureau has not only provided free training for international trade measures, but also introduced ISO9000 quality management system and ISO14000 environmental safety system to us.

It is this never relaxed supervision and warm hearted help that has our brilliant today.

Can you imagine a company that inherits a century, an enterprise that produces more than 40 sets of Western-style clothes every year? There has never been a single product returned for a hundred years.

This is Rong Changxiang, a century old shop that won by quality.

Brand building

AI Sheng is a knitting company in Fenghua.

The large Sino foreign joint venture, which has been established since 2003, has become a large-scale garment enterprise integrating weaving, dyeing and finishing, printing and embroidery, washing, garments and international trade. It has a garden factory area of 70 thousand square meters, with 1200 employees, 800 thousand monthly output and an annual sales volume of more than 300 million yuan.

The successful establishment of its own brand is the secret of winning in the garment enterprises.

Like many garment enterprises, AI Sheng is also a business model that has always been OEM. However, with the rising cost of domestic artificial materials, the price competition in the international market has become increasingly fierce, and the profits of enterprises have been repeatedly compressed.

AI Sheng actively changed the business mode, changed the past garment enterprises simply accept the OEM model of customer sample subcontracting, and to ODM (design and manufacture), the key lies in the design.

AI Sheng has used his own design team for many years to understand and grasp fashion, combined with the latest international fashion trend analysis provided by the company's overseas offices, to provide customers with regular development and recommendation of new fabrics, new styles and new technology.

It not only enables customers to get more conveniences, but also improves customer loyalty to AI Sheng. It also enables enterprises to gradually move towards independent design and R & D, which is a key step for AI Sheng to create its own brand.

In every step of this development, there is also a boost of inspection and quarantine personnel.

Since the establishment of the enterprise in 2001, the Fenghua Bureau has accumulated nearly 100 training personnel and technicians for the enterprise.

Through training and exchange activities, it also provides a good platform for cooperation between enterprises and other local textile enterprises and foreign customers.

Since 2007, AI Sheng has launched its own brand STEVE&VIVIAN, and formally embarked on its own brand.

In order to manage the brand, the company has devoted great efforts to design research and set up design studio in Italy and Ningbo to connect with the world trend.

The introduction of Italy packaging will break the products into daily wear and night wear, making packaging more attractive and attractive.

Chen Yao is hired as the brand spokesperson, and the shop layout is meticulous.

After a series of efforts, AI Sheng has opened more than 20 stores in Jiangsu, Zhejiang and Guangdong provinces.

The rise of brand makes the output value of AI Sheng doubling year by year, and its annual export value is more than 300 million yuan.

Technological innovation

The Luo Meng group is China.

One of the leading enterprises in China, the annual sales volume of China's professional collar enterprises is more than 10 billion.

By virtue of its extraordinary quality and unremitting efforts, Luo Meng has achieved enormous brand benefits.

In his speech, chairman Sheng Jingsheng of the Luo Meng group appealed to all the Roman people to be aware of their national mission.

He pointed out that in the Chinese people's urgent need to have their own "national service" today, Luo Meng has been concentrating on his own business instead of being shaken by his interests, hoping to cast the brand of "national costume" belonging to the Chinese people and win glory for China.

The rise of national costume depends on the rise of technology.

Today, Luo Meng focuses on technological innovation. Last year, he applied for more than 20 patents, and was really at the forefront of innovation reform.

Luo Meng Group invested nearly 10 million each year, devoted to the research and development of products and new technologies.

In addition to ensuring the adequacy of R & D funds, the group pays attention to the training of professionals and the exchange of technology between China and foreign countries.

Luo Meng group has joined forces with international garment research institutes, and has established a R & D team consisting of over 80 garment experts and technical backbone to specialize in new technology development.

The full protection of human property has made the group a brilliant achievement in technological innovation.

If the elastic bullet cloth is used in the key parts of the suit, the suit and trousers can be telescopic freely and light, thus greatly reducing the tightness of the suit.

For example, when the new bonding process is applied to the nine parts of shirts, the crevice of shirts is not wrinkled. The innovations of these new technologies have really improved the quality of products and enhanced the brand competitiveness.

Luo Meng's growth, also has the inspection and quarantine personnel's sweat and the payment.

In the numerous exchanges between the inspectors and the factories, the inspection and quarantine personnel help the enterprises to identify hidden dangers, improve the system and improve management from the control of documents to the on-site management.

Since 2013, the Luo Meng group has more than 80 practical patents authorized by the State Intellectual Property Office (IPR).

"Old tailor" meets the new normal, quality is "Cinderella" simple and beautiful heart, brand is the shining "crystal shoes". Patented technology escort is like the "pumpkin carriage" carrying the dream to run. Only after its pformation and upgrading of gorgeous pformation, can we realize the real rise of China's clothing industry tomorrow.