Rational Layout Strategy For Taobao Shop Decoration

More and more buyers will be affected by shop decoration, and sellers will pay more and more attention to store decoration.

However, the author found that there are still many sellers who keep up the materials on the shop decoration, and look at their favorite pictures and plug them on the front page.

I think this is a great success, but the result is that buyers often come in and feel that shops are very unprofessional and chaotic.

Therefore, shop decoration is not a simple beautification, but a global perspective and a unique starting point.

Do a good job of overall planning, start with various visual elements, and create a whole image.

A reasonable layout can guide the whole store marketing process, and make sure that there is no place in the shop.

A large number of sellers may be confused about the layout of the store, because they do not know what is the rational layout and how to arrange the layout. Some even call shop recruitment, what is the promotion area? What is the left side template? What is the classification template?

In fact, many people say that the aesthetic degree of decoration is directly proportional to the version of the shop. The higher the editions, the more modules added will be more functional.

Of course, there are a large number of shop decoration templates on the market now. They are all installed with one button, though not bad, but after all, they are not designed by you, not only are you used by yourself, but there is no style.

In the layout of shops, we must focus on shop orientation, unify the style, and pay attention to the theme of shops, public reminders, promotional information, style and so on.

Shop recruitment is the announcement of store brand. You can tell your buyers what you are selling through shop tips. What is your store style and location? It is recommended that a short and waking advertisement should be used to help LOGO enhance the store.

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In addition, there is a very important area on the shop signs, that is, home navigation.

There are 3 types of homepage navigation: the first one is based on the main products of the shop (such as wallets, card bags, fashion bags) in navigation, and the second is based on navigation.

The rules shopping process and so on, such as buyers' instructions, size tables, etc., are classified on the navigation. The third one is classified according to special products (such as special products, new products, hot products).

Home navigation can not only reduce communication, guide shopping, but also recommend products, so the layout of homepage navigation is very important. Please make sure you make full use of 7 sections.

Shop announcements are important. We should know that good shop announcements and promotions can arouse buyers' emotions.

Shop announcements can be style expression, single product show, shop publicity, can also be prominent advertising information or promotional information, shop layout is best placed behind shop recruitment, in order to seize the first sight of buyers.

The best product is to choose the most competitive baby in the shop. We should try to satisfy the high demand, high cost performance, and clear and detailed picture of baby pictures.

The typesetting of the showcase products can be either 3*3 or 4*3. The way of expression can be set by itself.

It is suggested to display the advantages of the brand, selling the related commodities, making the shops have a large number of products, making the consumers feel very busy, displaying the goods with good price and good image (special goods or core products): the picture style needs to be unified, and the products need to be placed in accordance with the classification so that the entries can be more clearly added to the BANNER banners between the series so that users can not easily get visual fatigue.