Zegna Needs Less Than 1% Of The World'S Super Rich Class To Need "Chess Pieces".

Low key does not mean that there is no action. In fact, Zegna has its own ambitions and goals. Street youth are not their goals. Their minds have shifted to the super rich class with less than 1% of the population in two years ago, and the 2014 unattractive financial report may be the price of the pition period.

As early as 2013, when Gucci men's wear and Tom Ford men's wear foundry business were reduced to 10% of 2012's income, while the proportion of garment business increased to 75%, Zegna adjusted its strategy to invest in the advanced class of the super rich. In June of the fashion week in Milan, the new brand design director Stefano Pilati also handed out a positive report card that made the fashion world consistent, bringing the brand to a new height.

It can be said that Stefano Pilati is one of the "pawns" of Zegna that has never been introduced to the super rich by the big designer.

Although the super rich only account for less than 1% of the world's population, business opportunities are expanding. Gildo Zegna said: "we need a real creative director to increase the attractiveness of the emerging market customers and the younger generation."

Since Stefano Pilati became Zegna's new design director, Zegna's clothing has been praised by the industry.

Maybe it is because Stefano Pilati and Ermenegildo Zegna are so compatible that people feel that everything is logical. It seems that from the beginning, he is the "he" behind the Ermenegildo Zegna.

After the arrival of Stefano Pilati, the first advanced handmade series, the 2014 spring summer series, was designed for Zegna, which injected two new styles of modern men's clothing for Zegna: Broken Suit (split suit) and After Six Dressing (after 6 o'clock evening wear).

"AFTER SIX" men's evening dress: After Six (after 6 o'clock) has broken the fashion pattern of modern men's clothing, blurring the dressing boundary of men's business office and leisure social interaction.

After the six point, apart from being suitable for work, the series can also attend leisure social activities without being too formal.

This dress concept will completely explain the men's evening wear. It completely discards the traditional evening dress and formal suit suit style. After six o'clock, this series converts from daily work to casual social interaction, and on the basis of keeping cocktail dress fabric and buckle design, it puts off the decoration of silk fabric.

Usually after six o'clock, a series of suggestions are made to match Polo shirts.

There are 2 buttons on the neckline or T-shirts made of island cotton knitted fabrics, which replace the usual way of matching white shirts with evening wear.

"BROKEN SUIT"

Broken (dismantling) always reminds people of a powerless embarrassment and embarrassment, but in the hands of Stefano Pilati, it has become a fulcrum for the modern men's clothing industry, which is light and interesting.

And wearing his new Ermenegildo Zegna man, like you and me in the information age, explores and changes the world step by step, and everything starts to be wonderful.

The dress inspiration comes from the designer Stefano Pilati himself. He always believes that the elegance and elegance of modern elite men should be matched with any pair of trousers with any suit suit. The suit made by this combination gives the wearer a different character.

The collision between formal and classic, the integration of creativity and infinite possibilities create a different aesthetic.

These seemingly no need to force, but also their own place of attack, let people sigh the joy of a gentleman, not how much volume he tells a straightforward joke, but a naughty blink, a tacit understanding of the corners of the mouth rise.

"I don't like creativity for creativity. I hope what I have done is reasonable."

Pilati emphasizes.

This unassuming self-confidence is projected on the 2014 spring and summer advertising blockbuster "behind the scenes heroes". The story is about those big shots outside the limelight. They point to the Jiangshan but do not show their faces.

It seems that there is not a high sense of the theme, but let pedestrians understand a smile - men wearing Ermenegildo Zegna understand that this is the value of the brand does not reveal the mountains and rivers, fashion fans know this and Pilati low-key fashion back to fashion attitude.