From "Carcinogenic School Uniform" To "Sky School Uniform" School Uniform Industry Needs Reflection

During the opening season of 2013, Shanghai Quality Supervision Bureau carried out 22 batches of student clothing products in the city.

It was found that 6 batches of products had quality problems, and a clothing company supplying many schools still had carcinogenic threats, which seriously affected the health of students.

Following the "carcinogenic school uniform", the most notable concern in 2014 was the discussion of the ugly "to the explosion" of Chinese school uniforms by the first lady Michel's visit to China.

Then, in the opening season of 2015, Guangdong Dongguan also exposed 2180 yuan's "sky school uniform" incident.

The debate on school uniform is a new topic for a year, but it has never been divorced from the topic of "school uniform".

What makes the Chinese school uniform so challenging and difficult to move forward? How does the industrial chain of the school uniform look at this problem? For this reason, the reporter visited the first school uniform of Chinese school uniform Eaton Ji De, a key primary school in Nanjing and Shanghai primary and secondary schools.

"Dressing makes people."

This is the famous saying of American writer Mark and Twain.

School uniform is a kind of "special dress", and uniform is a kind of external logo for dress, whether it is workers' tooling, military uniform or the white coat of doctors and nurses.

School uniform is the first cognition of children's formal dress, and the connotation of school uniform is also very rich.

The fashion of Japanese school uniform, the exquisite school uniform in Britain, and the freedom and boldness of American school uniforms are the embodiment of their cultural edification and aesthetic consciousness.

In contrast, the school uniforms in China, apart from the crude advantages of rough work and low cost, still have the intention to prevent the premature generation of gender consciousness among minors.

The uniformed and uniformed uniforms, which purposely reduce the sex differences between men and women, can reduce the possibility of children's puppy love, but at the same time, they also curb their chance to appreciate beauty.

It can be said that in the more than 10 years when children grow up, school uniforms accompany the whole youth growth, it can be said that it is the most intuitive and vivid carrier of youth flying.

School uniforms affect the functions of the students, which are very important, such as infiltration, edification, etiquette and molding.

Adolescence is the key time for the formation of aesthetic consciousness, but many domestic schools do not realize that the school uniform is an important carrier of awakening the consciousness of the students and promoting the self-confidence and temperament of the students' beauty.

This makes domestic uniforms seem to be lagging behind.

Correspondingly, intellectual education and moral education have long been in flood, but aesthetic education has always been absent.

Wearing such a school uniform, a generation lacking in aesthetic cognition and growing up, will not produce the same result as spring does not bloom in autumn. How does a generation lacking the aesthetic edification accumulate the soft power of civilization?

Domestic uniform is "uniform", and foreign school uniform is fashion.

At home, many families and schools think that "school uniform is just for simple uniform dress needs"; but in foreign countries, school uniform is a fashion, compared with the "weariness" of domestic students for school uniforms. In Japan and South Korea, students will wear school uniforms as fashion. Many students still love and enjoy the style of school uniforms after graduation, so that the value of uniforms can be further extended.

It can be said that the most valuable reference for foreign school uniform is to focus on aesthetics and to bring the true carrier of aesthetic education into full play.

For example, Japanese school uniform will be designed in accordance with the standard of suit or professional wear, supplemented by the design of flexible line, so as to highlight students' purity and loveliness.

White shirt, bow tie, wool vest, short skirt, high tube stockings, black shoes...

These seemingly fashionable accessories have been included in the school uniform of Japan and Korea.

The element reflects the lively and lovely nature, so once it was launched, it was recognized by the majority of students and parents.

In addition, the overseas school uniform's cultural inheritance is worth mentioning.

Many school uniform styles are integrated with their own culture.

For example, the British school uniform has inherited the Englishman's rigorous and refined temperament from the classic and elegant style. In the design of school uniform, Japan has paid attention to the introduction of popular elements, and has cultivated the students' correct understanding of fashion in a subtle way. The westernized style of school uniform in South Korea reflects the pace of internationalization of South Korea's rapid development.

The "face pocket" sportswear, which is the most commonly used in China, seems to be unable to penetrate or extend the connotation of our national culture.

The cultural foundation and inheritance of China's 5000 years can be applied more skillfully, such as our tunic, Qipao and Hanfu.

These can become the classic culture of school uniform and heritage.

(Chinese school uniform first brand Eaton Ji De, brand spokesperson Nanjing four tire four Xiao Feng)

Foreign school uniform quality inspection is strict and entry threshold is high.

In Germany, all textiles are approved by the Oeko-Tex Standard 100 certification system, which is jointly established by the German Horenstein Institute and the Austria Institute of eco technology and innovation in 1992. It is mainly responsible for the identification of textiles and the detection of harmful substances.

After a series of rigorous tests, the textiles can be labled with Oeko-Tex tag, indicating that the product meets the safety standards.

The Australian school uniform should not only conform to the national clothing technical regulations, but also pass the EU standards.

Generally, Australian uniforms are usually made of pure cotton, and many of them are provided by local producers in Australia.

In addition to buying school uniforms directly from schools, Australian schools encourage parents to buy or make school uniforms for their children.

Japan has legal provisions for chemical substances contained in fiber products, especially for formaldehyde and organic mercury compounds in children's articles. If the regulations are exceeded, sales will not be allowed, and school uniforms are also within legal limits.

In addition, Japan also emphasized that some primary school students' uniforms, chest pockets, collar edges and back can use reflective materials. The front part of the school has added relatively high strength protective materials to enhance safety factor; the sleeves and trousers of many school uniforms can be longer; and the materials are lightweight, dirty and fast drying.

These high entry barriers make foreign school uniforms more secure and convincing in style, fabric, environmental protection and health.

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(Eaton Kidd uniforms are increasingly recognized by parents, teachers and students)

Domestic school uniform industry needs to stick to and promote.

Compared with the explicit and clear entry rules and fashion design inheritance of many years abroad, the situation of domestic uniforms enterprises is more complicated and more needs to be held.

At present, the only document guiding the operation of the school uniform market is the opinion issued by the State Education Commission in 1993 about strengthening the management of students' uniforms (school uniforms) in urban primary and secondary schools.

It is the only document in the education department that specifically stipulates the problem of school uniform so far. In addition to the requirement of simplicity, generosity, openness and practicality, the design principle of student clothing is not provided for production, pricing, tendering and sales.

At the same time, there are no relevant government departments to supervise school uniform purchases.

It can be said that under the circumstances of unclear official guidance and supervision, thousands of school uniform manufacturers, hundreds of thousands of schools and hundreds of millions of parents in China have participated in the production and purchase of school uniforms.

Like other manufacturing industries in China, the uniformed family workshops and the large volume foundries are quietly divided. Even the biggest players in the market occupy less than 1% of the market share.

In addition to the local education bureau has some local protection features, the school hopes school uniform operation is more simple, parents hope that the school uniform is more affordable, students hope that the school uniform is more beautiful...

These games alone make school uniforms a sensitive and complex problem.

As a result, the access threshold and aesthetic upgrading of school uniform enterprises appear to be "helpless and embarrassing".

These problems become more frequent and more and more frequently as the Internet becomes more and more developed and information becomes more and more pparent.

It can be said that the times are advancing the school uniform industry, but the game of all sides has made the road seem "long and difficult".

However, many school uniform enterprises have been sticking to the inheritance and guidance of school uniform culture.

The first brand of Chinese school uniform is Eaton Ji De.

Eaton Ji De backed many years of subcontracting for U.S.POLO, French Toast and so on. The school uniform products are sold to the world's 40 countries and regions of the Su Da group, so its development is firm and firm.

It believes that only the leading enterprises that really adapt to the needs of the market and the trend of the times can not be eliminated by the times.

Therefore, since its establishment, Eaton has put the school uniform in the direction of changing the temperament of students, affecting students' behavior habits, changing the visual recognition effect of schools, and even choosing the campus dress suitable for the educational and cultural characteristics of the school from the height of promoting the construction of school culture, so as to promote the realization of the educational concept of schools.

Eaton also knows that the campus dress of a school is not only related to the students' dress and style, but also to their temperament, accomplishment, behavior and behavior.

Therefore, Eaton's school uniform has always been rooted in the excellent campus culture, with the design style of "introverted, elegant and refined", leading the value proposition of leading the pformation of Chinese campus dress and promoting the reconstruction of common educational value.

Harmoniously integrate school uniform into the regional geomorphological features, architectural design forms, cultural and artistic styles, and environmental and ecological qualities of the campus.

In the process of introducing styles to schools, Eaton emphasized the open and democratic discussion mechanism, actively recommended and adopted the form of student and parent hearings, and discussed the market demand with regard to the styles, prices and quality of clothing, and emphasized the subjectivity of the home school committee.

Eaton Ji De has always believed that with the free opening of the Chinese school uniform market, the school uniform fashion will become an exclusive fashion in one field, and will also be in line with the international practice, so as to truly realize the value function of its aesthetic infiltration and etiquette.