Clothing Salesmen Should Learn To See People Sell.
Clothing guide shopping skills can not only quickly guide consumers to complete the purchase behavior, but also can quickly increase sales volume, and can also reduce sales costs for enterprises.
In today's fierce competition, the quality of the clothing guide will directly affect the level of terminal sales.
In fact, there are many skills in clothing shopping promotion, but it is also an ability to learn to "tailor" and find out suitable marketing skills for different customers.
Next, we will elaborate on five marketing skills that vary from person to person.
As long as customers enter the shop door, it means the possibility of selling goods, so give him a warm smile and a sincere greeting, this customer may become your "buyer".
Therefore, stores should provide "three one" services to customers who come to the store, that is, a greeting, a smile and a glass of water service.
Sometimes, more than one person enters a shop, maybe a couple or with friends or colleagues.
At this point, it is necessary to decide who decides the purchase.
As long as the clothing guide judges correctly, the next sales promotion can achieve twice the result with half the effort.
Customers are generally better face, so in the promotion process, clothing guides must take into account their self-esteem.
If you can hurt your customers' self-esteem, choose the right reasons to give them a step.
In this way, pactions can be done without hurting customers.
Let the other person say that the sales method is to use the multiple-choice approach to allow customers to agree with you, but when using this kind of sales promotion, you must pay attention to smiling and calm, rather than aggressive.
Otherwise, even if guests can accept your point of view, you can not accept your attitude.
Humor is an excellent lubricant at any time. It can ease the deadlock and create a relaxed atmosphere.
It is a good way to sell even if it is recommended. If you recommend a product to a guest, a humorous one can often make the guest happy.
However, when choosing the selling method, clothing merchandiser should know how to grasp the opportunity and promote the sales target.
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If you open a store in a big city above the provincial capital, the storefront is larger and the decoration is also enough.
Generally it is imported from the main clothing producing areas or main distributing centers in China.
The most common ones are Guangzhou, Hangzhou, Wuhan, Fujian, Wenzhou and so on.
In these places, you can usually get the goods out of a small clothing store once, and you can also know how to decorate, how to arrange, shop location, price and so on.
So that you can set up shop for reference.
If you open a shop in a medium-sized city or a small town, you don't have to go to those places, because you don't get enough quantity and go in more frequently, and the cost is too high.
(it is recommended to take a trip at the beginning of the season, mainly to understand the trend of fashion). It can be purchased in large wholesale markets in different provinces, and the price is not much higher, which is more cost-effective than going to a distant market.
You know, local.
Wholesaler
Good relationship is good for your small business.
For example, you can pfer goods, change goods or even return products, and enjoy many favorable terms. (remember, money is the foundation of business. If others are making money, you can not make money!) others are wholesalers, grasp the trend of fashion, avoid risks and capital.
Eye
It is better than you to borrow wisdom from others.
Generally speaking, there should be second-hand funds, one is the purchase funds, the two is
replenishment
Funds, but also prepare to have a little balance. What if some of the goods are stopped? Do not put eggs in one basket! For small retail stores, one color, one yard to one or two pieces.
A lot of clothes have a large number of colors, and they should not be fully stocking. Generally, two of the colors are enough. (according to the prevailing trend and local appreciation level), we must be sure of the size.
For trousers, a wholesaler's minimum requirement is to enter the whole box. It is especially important for the size to be handled. It can be consulted with the merchants, but the quantity is the same.
One industry is the main business, and the other is a lot of ways to do it.
Do not ignore the associated products, and sometimes can get unexpected good results.
I used to be a casual wear wholesaler, but I haven't found any feeling for a while. But in the end, I entered a batch of casual bags (I want to have a complete set of clothes), but I just thought that the above items of casual bags would be robbed of them, and even the clothes were sold, and the N goods were replenish.
It is really inadvertently inserting willows and willows.
To open a clothing store, clothing purchase is the primary problem. If we want to open a good clothing store, we must know how to purchase it, and what channels of clothing purchase can we carry out other work.
When you pack, please pay attention to see if there is anything wrong.
Try to get good replacement conditions.
The best thing is to go to the wholesale outlets, or to find the clothing studio.
Online purchase should pay attention to safety. Unfamiliar stores can learn more about it.
Don't just look at albums. Clothing should not only focus on color and style, but also the fabric is very important.
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