How Does The Garment Industry Thrive Again In The New Internet Age?

The word "Internet +" first appeared at the third session of the Twelfth National People's Congress. Premier Li Keqiang proposed the plan of "Internet +". After that, "Internet +" became the most popular word in 2015, and has now evolved into a tradition of changing traditions. business model A heavyweight weapon.

The effect of "Internet +" is no longer simple. If we add a O2O model, it will become a new survival rule for traditional enterprises. Laundry is the best case in Rongchang.

In the O2O environment, the "Internet +" will eventually achieve the connection between man and machine, machine and machine, machine and service. The sales channels of traditional enterprises are mainly represented by provincial and municipal agents. Join in Shops are the main ones, and the profit mode is single, which mainly relies on offline stores to make money. The more channels on the cable line are the role of inventory rejection (such as Taobao and Tmall stores), and also have a great impact on the sales of offline stores.

Internet + has been deeply integrated into enterprise O2O Transformation In the process, the two become inseparable. If we solve the following problems again, the moment of the traditional business Jedi will come to life. 1. companies foster awareness of O2O. The realization of O2O requires the coordination of multiple departments within the enterprise, including the marketing department, the sales department, the commodity department, the IT department, the warehouse and the logistics, which covers the whole process of the merchandise sales. Therefore, from the head of the enterprise to the shopping guide, all of them must have the O2O consciousness and actively cooperate with the project promotion; 2., establish the mutual benefit mechanism. Solve the problem between traditional stores, franchisees and online stores. interest Conflict; 3., online and offline commodity prices are unified. This has been confirmed in the successful operation of UNIQLO and La Natsu Bell's O2O mode; 4., the establishment of a member database. Docking with offline ERP to conduct behavior for every customer. data Analysis and implementation of precision marketing are needed by every enterprise.

After the UNIQLO O2O mode, beta O2O will also attract the attention of the industry. It is more appropriate to use O2O to describe the current situation of O2O. However, traditional enterprises can only subvert themselves before being subverted, and quickly integrate with the "Internet +O2O" mode, so as to open up new development prospects.