Brand Influence Of Clothing Online Store Marketing

Brand is able to provide customers with what they think is worth buying.

And value-added products.

Brand can provide customers with more value or interest than ordinary products -- functional and psychological.

They arise from the relationship between brands and consumers. Strong and special relationships make brands form other intangible assets besides the functional value of the product - Virtual Value: enabling consumers to pay more money for buying a brand, resisting resistance to bad market conditions, forming competitive advantages, gaining leverage in distribution channels, and so on.

This is the core connotation and function of the brand.

There are many factors that determine the success or failure of a brand. The key is how to create the virtual value of the brand.

This virtual value must be able to release the actual value of the product before it can succeed.

Many brands are advertising their products and craft skills. These are real values.

The biggest difference between the real value and the virtual value is that the virtual value can make the product sell for a higher price.

For example, Nike has become a symbol of fashion and dignity.

In fact, to dilute the product and highlight the spiritual realm is the consistent style of Nike advertising.

This style is for our country.

It is an inspiration - brand should pay attention to the excavation of consumers' spiritual needs, and brand publicity should arouse consumers' sympathy. After all, a brand lacking in human concern is not far away.

Of course, all these are based on real values and can not be abandoned.

Some enterprises employ famous advertising companies to enlarge the virtual value of the brand without restriction, and want to be a spokesman of the way of life.

In fact, it failed.

If the real value and the virtual value of the brand are exaggerated too much, advertising will not succeed, nor can it impress consumers.

How can each enterprise know how much value its brand can release?

Display, terminal sales, allowing consumers to accept, is an important process.

The actual value of the brand is the value and the value of the raw material.

If the actual value of the product is high, it will release its real value.

In competition, you must understand where your control points are in publicity and promotion and management compared with competitors.

Otherwise, your brand will not exceed the possibility of the other side.

In the field of clothing, many big brands are also like Nike, such as GUCCI, TIFFANY and CK. The virtual value of these brands is far greater than the actual value of the products.

We can not use the cost of a garment to measure how much it should cost, but let the consumer feel that it is worth the price.

For example, the cost of a suit is 150 yuan, and the price tag is 15000 yuan, which can also be sold.

Because these brands do not emphasize the function, fabric and design of this dress, they emphasize the state of life: wearing such clothes can represent elegance, fashion, respect and make people look at you with great respect.