Hangzhou GOMX Cross-Border Electricity Supplier Summit Forum Strong Attack

2014 is known as the first year of cross-border e-commerce, and this year's cross-border electric business is still rising, from the May 21st in Hangzhou, the GOMX cross-border e-commerce peak forum on the scene of the scene, the one thousand people's meeting in a seat.

Lanting Pavilion, Dunhuang network, Microsoft Bing, Google, wish, PayPal, World Firs and other cross-border e-commerce platform and service agencies, and Sie ou, the United States east star, AdTime, world people, speed sell, flying bird international, Pan Yuan group, Hongkong Jun Hui and other well-known cross-border electricity business enterprises and service providers to discuss the future development trend of cross-border electricity providers.

At the conference, guests from all over the world shared their different views on the overall development of cross-border electricity providers.

Among them, CEO Lin Zhiyong from the East Star Company of the United States, divides China's cross-border electricity supplier into four stages: the era of warcraft gold, 2003, the rise of Amazon and eBay electricity providers, the rise of cross-border electricity providers, and the beginning of the 2007 generation, the barbaric growth of China's cross-border electricity providers. In the era of imitation, from 2011, fake products were blocked by large areas, and sellers were pformed. This is the first adjustment of cross-border electric business in China. In the era of industrial information, after the six countries were released in 2013, traditional enterprises and brands entered the cross-border electricity supplier, and the entrepreneurs of the cock silk industry were hit by eBay.

So far, cross-border electricity providers have gone through five different stages: "open shop, SKU, price ratio, strength, service and innovation", and the industrial structure has also been changing.

In 2015, the pition year of cross-border electricity supplier, flexible supply chain, multi-channel / multi screen operation, brand building / overseas storage, localization operation, enterprise integration information construction, industrial information wave, and the entry of traditional enterprises and brands changed the market and play of cross-border electricity suppliers, so the game also changed.

Therefore, we can say that the end of the brutal era of cross-border electricity providers, the era of fine operation has arrived.

Today is the era of mobile Internet, all kinds of mobile Internet products emerge in endlessly.

Cross border electricity providers should also adapt to the times and enter the tide of mobile internet marketing.

Wish Fang Fang, director of investment management in Greater China, said that different users can see different products because of their needs, habits and labels.

On the mobile Internet, 95% of the advertising push modes are different.

The mobile Internet has a large market in North America, followed by Europe, and there is a big gap between the ratio of users and men. Women occupy 70% and men only 30%.

Therefore, in the mobile Internet, we need targeted channels of choice and delivery.

Niu Jungang of Adtime believes that the core of mobile e-commerce is "community" marketing.

He believes that products create word of mouth, trust decides to buy, share exploding growth.

"Community" has a natural trust endorsement, friends say better than businessmen say 10 thousand times better, and the experience of human sharing and communication can quickly lead to the purchase.

So we need to turn users into fans, encourage fans to share experiences, let fans reproduce themselves and create self reproduction.

In order to build an ecosystem of self reproduction and expansion.

In the afternoon special session of the conference, Wang Minhui, chief sales officer of Microsoft Bing, shared the topic of big data and cross-border electricity supplier.

Users in different regions have different hobbies and habits. Americans have a wide range of interests. French people are romantic and passionate. The British love music and leisure.

Cross border e-commerce needs to be targeted at accurate users, but different.

With different needs, how can you accurately display your marketing in front of different users? This is the role of big data.

Customers' age, income level, occupation, educational background and so on are the objects of big data collection, which will have a significant impact on the recognition and cognition of the brand by later users.

Big data is not only limited to traditional channels, but also includes many aspects, such as search, display, social interaction, entertainment and so on. It is a three-dimensional structure.

Therefore, big data is a powerful supplement to the existing marketing means. He not only lets the advertisement arrive more accurately, but also saves cost and reduces invalid promotion in the process of promotion, which is an important part of cross-border e-commerce marketing.

Foreign trade marketing is one of the important topics of this forum.

As one of the professional foreign trade marketing products, one of the organizers, Si Yi Ou foreign trade Express has also been able to dispel doubts for the representatives of the traditional foreign trade enterprises.

In the speech, Mr. Xu Suyuan, CEO, pointed out that the current tradition

In network marketing, there are many difficulties in addition to external factors such as financial crisis. There are also many internal factors, such as the failure to attach importance to the source of Internet marketing, enterprise official website, over reliance on the third party platform, and network marketing.

In order to do well in Internet marketing, traditional foreign trade enterprises must start from the construction of the official website and use systematic thinking to consider it from the overall perspective.

In the afternoon's foreign trade marketing special speech, Miss Fu Yi, the marketing director of Si Yue European express, analyzed the three aspects of the foreign trade network marketing from the perspective of explosion, enquiry and pformation. The representative of the foreign trade enterprises, which was both professional and practical, represented the "dry goods" and benefited greatly.

According to He Xuming, chairman of this conference, Mr. Si Yi ou, chairman of the conference, said: "the reason why Si Yi Europe held the event is that Hangzhou itself is a city gathered by foreign trade enterprises, and the first cross-border electricity supplier comprehensive test area established by the state.

We hope that through this conference, we can let Hangzhou local enterprises see the trend and future of cross-border electricity providers, be able to grasp the strategy of cross-border e-commerce marketing and operation, and grasp some skills and knowledge of cross-border electricity providers, so as to promote the development of cross-border electricity providers in Hangzhou and Zhejiang as a whole.

As one of the organizers, Chen Lingya, the winning era leader, said that under the tide of Internet +, the combination of foreign trade and the Internet is becoming more and more close and urgent.

The winning era has always adhered to the idea of "let more people use the Internet", and constantly shared the Internet expertise and industry knowledge, hoping that through the form of meetings and sharing, it can help more Internet companies and network marketing practitioners seize the opportunity and fly to the sky.