Tmall Combines 20 Thousand Businesses To Grab "6. 18" Headlines

After holding the home advantage of "double 11", Tmall grabbed the headlines of "6. 18".

Yesterday, Tmall announced that more than 20 thousand businesses jointly launched a one month mid year sales promotion campaign. Among them, last year's "double 11" emerging internationalization strategy is still high hopes.

Landfall last year

After this year, Ali was seen as "the first year of internationalization".

yesterday

Said this year

There will be several top supermarkets in the world for the first time, and the price can be even lower at the same price as the foreign countries, and the main import products are "global package parcel tax".

In terms of fresh products, Tmall worked directly with the governments of various origins, and focused on ten major ranches, 100 top wineries, ten large orchards and four large fishing grounds during the year.

While guaranteeing the lowest price in the world, Tmall international has made a solemn commitment to consumer services such as "no fresh compensation package", "no living compensation package" and "compensation package".

The Korean Pavilion, which has just been launched, will also take part in the event.

Liu Peng, general manager of Tmall international, said more national pavilion will be landed in Tmall in the future.

In the view of business people, the "internationalization" of the electric giant is also an important step in the "Sinicization" of foreign brands.

South Korea's Emart official said it will cooperate with Tmall international and Alibaba group in the global supply chain, and redesign the Chinese market on the basis of this.

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Compared with core commercial projects, the remarkable feature of new town business is the high proportion of experience formats.

Reporters learned that the 210 thousand square meters of commercial leasing area gathered in Xihongmen Shopping Center retail and experience formats accounted for 50%; Longhu Tian Jie project long Ying Street Street retail, catering, supporting each accounted for 33%; COFCO Vanke Peninsula Square restaurant business from the expected 20% to 28%, the overall proportion of experiential consumption increased from 50% to nearly 60%.

The data also confirm that children, restaurants and other related formats promote the sales of shopping malls.

According to the survey, the frequency of shopping, dining and movie watching among children is higher than that of children without children. Over 10 percentage points are counted, and a rough estimate shows that the monthly consumption of children's shopping, dining, watching movies and playing with children is 2250 yuan, which is more than 20% higher than that of children without children.

The survey shows that the consumption intensity of residents in the ecological conservation area and the urban development area is relatively high, and the frequency of consumption to the shopping mall is mostly once a week. The consumption frequency of residents in the urban functional expansion area to the shopping mall is mostly in half a month, and the core area residents are mostly in a month.

Despite strong demand, brand names are not cold to new towns.

It can be seen from the business mode of shopping malls that the brand of the central grain and Wanke Peninsula square, which opened recently, is dominated by the popular consumer brand.

In sports brands, there are NEW BALANCE, Lining, SCALER, KAPPA and so on. Shopping centers such as NIKE, ADDIDAS and other brands have not been settled.

The shopping center of Hong Kun, which is not far from the Xihongmen shopping center, is very embarrassed. The first floor of the shopping mall is not filled by the brand.

Beijing Bureau of statistics recommends that the shopping center should identify the target population, rationally adjust the scope of business and enter the brand, especially for the urban development areas and urban functional expansion areas, such as Daxing District and Changping District, to enhance the brand level and meet the needs of local residents.

At the same time, shopping centres should pay attention to management and standardization of children's formats to enhance experience and service levels.