How Does Aegean Sea Shopping Center Attract Consumers?
Recently, red star
business
The commercial development strategy is released to build the Aegean Sea shopping park into the holiday center of Chengdu.
Che Jianxin, founder of the red star, said that the future of Aegean Sea shopping park is not just a place to sell goods. It must be a place where customers can get emotional satisfaction.
When the Aegean Sea shopping park opened in Beijing, when the electricity supplier was threatening, and the shopping center was still in practice, there were 8 shopping centers in Beijing in 2014, and 11 new projects will enter the market in 2015.
How to resist
Online retailers
The impact of shopping centers on determining their positioning has become the primary problem for Hongxing business.
According to the survey, there are three kinds of people around Aegean Sea shopping park in Beijing: one is the surrounding residents, the second is the peripheral white-collar workers, the third is the teachers and students of 5 neighboring universities. 60% of the three basic customers are under the age of 35.
What do young people like? Trendy, fun, tourism, entrepreneurship.
The way of thinking is clear, a pattern suitable for oneself is gradually clear: in this era when almost all products can be bought online and customers are hard to get to buy in shopping centers, only differentiation can survive.
So, based on differentiation,
Shopping in Aegean Sea
Park has introduced Turkey's theme Experience Hall, South Korea Pororo Park, Changan 36 square and other business brand, these brands are the first time to enter Beijing or China; introduce 71 dishes in a large area of space; put every channel, elevator hall such as the "dead end" space into a landscape, or even free to Beijing Institute Of Fashion Technology students to provide business base.
In the past year and a half, compared with many shopping centers, Beijing Aegean Sea, which is still in the nurturing stage, has more than 40 thousand of its usual passenger traffic, and more than fifty thousand or sixty thousand people on weekends and holidays. In 2014, its daily sales averaged over 2 million yuan on weekdays, and its daily sales exceeded 4 million yuan on weekends.
Different format combinations
In order to get more customers to spend the whole family together in Aegean Sea, Aegean Sea has introduced more family experience formats: super large format children's City: Pororo theme park, EF education, good boy station, Yue Bao garden, Yue you, Ma and other children's brands are gathered here.
Among them, the Korean Pororo theme park is a large-scale indoor theme park based on the Korean national treasure cartoon character Pororo penguin. The number of visitors in the first month of 2014 alone was over 50 thousand.
On the two floor of the Aegean Sea in Beijing, there is a business base for University Students -- WORKS new design experience hall. The original works of Beijing Institute Of Fashion Technology students will be sold to the design experience hall.
Although basically 100% of Aegean Sea's rent is removed from the design experience hall, Aegean Sea believes it is a way to better connect with students from neighboring universities, and Aegean Sea can also enter the campus to cultivate potential customers.
In fact, this is also a way to promote Aegean Sea.
"Promotion does not need to send leaflets to students.
If college students have the need to start their own business, then I will provide this platform for college students to get in touch with the society.
The significance of this is negligible compared to that without rent. "
Red Star Business Planning Department official told business value: "for Aegean Sea, the area is not large, on the contrary, it is very meaningful to build a deep connection with Beijing Institute Of Fashion Technology in this way."
Now, teachers and students from 5 universities around Aegean Sea often come to Aegean Sea, including teachers and students of Beijing Institute Of Fashion Technology, who have been regarded as part of their lives by him.
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