Ichael Kors Dug Hugo Boss Design Director To Recruit Men For Men'S Wear.

Since 2004, she has joined Hugo Boss and served as brand manager, Boss creative director, Boss sports men's creative management and concept design director.

The American luxury brand Michael Kors (hereinafter referred to as MK) gives people the impression that they are young and ambitious.

In May 26th, the New York based company announced that it had dug up veteran Marcel Ostwald from the German luxury brand Hugo Boss as the new creative director of men's wear.

As a matter of fact, MK began to brew men's clothing as early as 2013, and even talked about developing the brand into the leader of men's clothing industry.

In order to maintain growth momentum,

We began to tilt the men's clothing business in the embryonic stage and opened up a whole layer of space in the SoHo flagship store in New York for men's wear and merchandise, including custom suits, shirts and ties.

And accessories.

"For all the major luxury brands, men's clothing is an important element to improve the customer's lifestyle experience.

Retail is a major component of our overall growth strategy, so it is important to integrate the growth of men's clothing into this strategy.

MK chairman and chief executive officer John D. Idol has explained this to men's wear.

At this point, the president of the brand men's clothing department and the two core personnel of the creative director are "fully equipped".

Founder Michael Kors thinks Marcel Ostwald has his talent and experience, and also has the understanding of brand building, which helps MK open the men's market.

MK seems to like to dig Hugo Boss executives.

In July 2014, the brand threw olive branch to Mark Brashear, former chairman and chief executive of Hugo Boss, and invited him to become president of the brand global men's wear.

The main responsibility of Brashear is to expand the brand menswear business and develop MK into a 1 billion menswear brand.

MK has launched the men's wear series since 2002. As of July last year, brand men's clothing has a total of about 450 stores in 35 countries.

In January this year, the men's wear autumn and winter series went on a casual breeze, as Michael Kors explained, "I want MK to be the clothes that men can wear when they get out of the closet when they go out early."

The brand has also been determined to take part in this summer's first New York men's wear Week held by the American Fashion Designers Association (CFDA).

However, the industry is concerned about the new creative director of men's clothing, and is more concerned about the MK2014/2015 fourth quarter report released in May 27th.

In the three months ending March 27th this year, MK sales amounted to US $1 billion 100 million (about 6 billion 820 million yuan), the slowest increase in the 14 quarter and only 17.8%.

Moreover, when Kate Spade, Coach and other light luxury brands have reduced their discounts, MK has adopted a radical promotional approach to attract consumers. The gross profit of the brand has dropped to 58.4% from 59.9% in the same period last year.