UNIQLO "Marketing + Channel" Is Constantly Changing.

Although the low line market for the low line market how to quickly open its popularity and form a channel advantage, it is still waiting for time to test, but its brand marketing in the first line of market, such as North and Guangzhou, is gradually finding unique means.

Summer core burst

UT and film and television culture giants

It has brought a lot of stimulation to its sales.

For example, this summer T-shirt with the popular movie Avenger League 2 has gained considerable sales.

Pan Ning bluntly said that the company hopes to make clever use of movies and other popular events to attract consumers' attention.

"Although the product group of UNIQLO is relatively fixed, the content of each core will have different emphasis every year."

and

The concept of cooperative online and offline joint marketing is similar, and UNIQLO's continued overweight of e-commerce channels is slowly entering the harvest stage.

Last year, "double 11" promotion, UNIQLO sales ranked first in clothing category, all the comprehensive category fifth results, the company tasted the sweetness.

Okazaki told reporters that at present, the sales of fast selling group accounted for about 5% of the total sales, while China was about 6%. In the future, it hoped to increase this proportion to 20%~30%.

"At present, the group's headquarters in Japan is studying the new mode of the electricity supplier, hoping to build the delivery that can arrive at the latest, and this service will soon be pushed out in China and the European market."

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Following Chanel's 20% price cut in China, Gucci, the world's second largest luxury group group, opened its 50 percent off special offer for two months yesterday.

Gucci has also maintained a consistently high cold and has not explicitly indicated that it will reduce its price. But in the industry view, it is in disguised price cuts to attract consumers' attention by discounts.

Gucci urgently needs to release inventory pressure and solve the trouble of layout pformation.

Reporters yesterday called Gucci at a number of stores in Beijing, told that the 50 percent off promotion is nationwide, though not all goods in the store are 50 percent off, but the 5 discount sale will continue for two months.

In terms of size and duration, it is all the strength that has not been seen before.

In fact, 5 days ago, Financial Street shopping center Cucci counters have quietly started 50 percent off concessions.

Gucci Jinbao Hui store staff said that there is currently a whole wall of luggage bag products to participate in 5 promotions; Gucci Beijing SKP shop clerk said that up to 40% of the products in the shop were involved in the promotion, but the beautiful bag was limited.

The Beijing Commercial Daily reporter saw at some Gucci stores that the brand store had begun to enter the limited flow because of the larger traffic volume.

However, the discount products are mainly "non mainstream" and special funds.

Gucci China said yesterday in an interview with the Beijing Commercial Daily, "the brand will carry out quarterly discount activities every year". At the same time, special mention is made that "the current season discount actually represents Gucci's change in the direction of the new brand."

While offering seasonal discounts, it is also preparing for the new 2015 autumn and winter series of new creative directors.

A senior analyst believes that 5 of Gucci counters are sold in disguised price cuts. Price cuts or low discounts have spread to most luxury brands and high-end core brands.

Last week, Hermes hired a hotel in Hongkong for 50 percent off sales of clothing shoes and accessories.

In the view of Zhou Ting, President of the Institute of wealth and quality, Gucci's two month long 50 percent off discount can be seen as a targeted clearance.

This also proves that the pressure on brand stocks is very high. It is necessary to quickly return the cash flow to the brand and prepare for the brand to reshape its image and layout new products.

Kai Yun group's first quarter financial results show that as of March 31st, Gucci sales fell 7.9% year-on-year, wholesale income fell by 23%.