Management Regulations For Promotion Of Double 11 Networks

The SAIC has issued a notice from July to November to carry out the special action of red shield net sword.

Children's products and old products will be the focus of renovation.

The notice said that the electronic products, auto parts, clothing shoes and hats, children's senior products, agricultural materials and other key commodities with prominent characteristics all over the world should be strongly reflected in the consumers, operators and the media. It should strengthen the key supervision over the network trading platform, intensify the regulation of the network market order, and resolutely crack down on the infringement of network trademark infringement and the sale of fake and shoddy commodities.

SAIC requests to implement online shop

The online trading platform should open promotional rules when launching centralized sales promotion activities.

SAIC requests all parts of the industry and commerce departments to conduct a thorough investigation of the "bright illuminating" situation of the network operators, to promote the electronic identification of network operators, and further improve the database of the main business entities of the network, and to implement the real name system of online stores.

At the same time, we also need to strengthen cooperation with the communications management departments in the supervision and regulation of Internet trading websites in China, and crack down on illegal websites of Internet pactions.

According to the request, during the special action period,

Focusing on key commodities and outstanding problems such as children's products and old products, we should focus on investigating all kinds of illegal behaviors of online sales of counterfeit and shoddy goods, timely releasing online shopping warning and exposing dishonest websites.

According to the reporter, in this special action, strengthening the responsibility of network trading platform will also be one of the key tasks.

For the centralized network sales promotion activities such as "double 11" and other holidays, the business sector will strengthen guidance, supervise the open sale promotion rules of the network trading platform operators, and formulate a complaint handling plan.