Internet + Apparel Listed Company Pformation Home

Textile and garment companies scramble for access to the Internet +

The early stage has been in the value depression.

Listed companies, facing the draught of bull market, are now beginning to take the initiative to counter attack. The pace of M & a pformation is showing signs of acceleration.

Recently, a number of textile and apparel listed companies have announced major issues, and endless pformation events and anticipation have become a booster for soaring share prices.

According to statistics, in the past three months, the textile and garment sector has increased by more than 20% in one month, and the overall profit margin has reached 50 times.

Because of the small market value and the lack of explosive growth in the main industry, the history of textile and apparel listed companies has been the high incidence zone of mergers and acquisitions.

Unlike previous years of simple backdoor, most of the pformation of related companies this year is around "

Cross border mergers and acquisitions and other "draught" moves.

Many brokerage analysts pointed out that after several years of inventory, the performance of textile and garment enterprises is expected to hit bottom this year, but the fundamentals of the industry have not yet fully recovered.

However, under the background of bull market, the pformation and upgrading of leading companies in the industry and cross-border mergers and acquisitions will be the main theme of promoting the rise of the sector, of which Internet + will be the theme throughout the year.

The logic of industry growth has changed.

The clothing industry is facing the "offline embarrassment" and "online hot" situation, the fundamentals are still not satisfactory.

A quarterly report shows that despite the year-on-year growth in revenue and net profit, the growth rate has declined compared with the same period last year, and the performance of key companies in the industry is slightly lower than expected.

In addition, the export orders in the first quarter were improved compared with the fourth quarter of last year, but the overall situation was still poor.

In April, clothing retail sales increased by 1.4% over the same period last year, and the growth rate was slightly higher than the same period last year by 0.1 percentage points, representing a marked rise of 5.7 percentage points compared to March.

Analysts pointed out that despite the improvement in data in April, but the impact of economic slowdown and the consumer environment has not yet fully recovered, the domestic

Terminal market demand has not yet fully recovered.

In addition, online consumption has developed rapidly, and consumer demand for offline stores has decreased.

Under the circumstances of high purchase price, low terminal demand and high operating costs, the impact of the rapid development of online e-commerce on the traditional business model of the garment industry will continue.

Clothing is already the first category in China's online shopping market, accounting for 21.5%.

According to statistics, the online trading scale of clothing products in 2014 reached 615 billion 300 million yuan, up 40% over the same period, and online penetration reached 23.6%.

Some professionals have pointed out that clothing products have the characteristics of non standardization and experience consumption, and the integration of online and offline will be the development direction of the garment industry.

Relatively speaking, with the combination of brand advantages and offline channels, brand clothing enterprises are expected to take the lead and grow faster.

Facing the opportunity of industry shuffling, A clothing listed companies access Internet + through various ways.

There are brokerage analysts, the current A share listed clothing enterprises accounted for more than 70% of private enterprises, enterprises are mainly distributed in Jiangsu, Zhejiang and Shanghai, the company executives on market value management and pformation and upgrading of strong will.

The analysts pointed out that relatively adequate cash flow and lower industry average market value are textiles.

The basis for mergers and acquisitions and valuation repair.

Leading enterprises continue to expand horizontally and vertically in the industry chain through mergers and acquisitions, and are expected to become the pioneers of pformation and upgrading.

Huatai Securities Research Report believes that an Internet revolution is deeply affecting the traditional clothing industry, and the industrial efficiency has been accelerated. The leading companies are speeding up by the Internet. The growth value is being reconstructed, and a new round of value Nuggets is opened.

Seven models access to the Internet +

China Securities Journal reporter combed this year's case, found that clothing enterprises access to the Internet + mode is more diverse, Internet finance, mergers and acquisitions business platform, acquisition of e-commerce clothing brand, sports industry, smart home, online customization, mobile Internet social networking seven main directions.

Internet finance is undoubtedly the most fashionable "Internet +" theme.

Take the P2P industry as an example, according to incomplete statistics, more than 60 listed companies have participated in the P2P net loan industry through self construction, share purchase and acquisition.

China Securities Journal reporter combing found that clothing listed companies have already reported bird, Jiaxin silk, seven wolves and other announcements through shares and other ways to participate in the Internet Finance and supply chain finance business.

Announcements of May 12th announced that the company's wholly-owned subsidiary, JCW and its vice chairman and general manager, Zhou Xin Zhong, invested 55 million yuan in joint venture with a number of Internet financial companies to set up a small fish suit, holding a 10% stake.

The products currently operated by Xiao Yu Jin suit are P2P platform, Wenzhou loan and pocket money management. In the future, small fish gold clothing will form a closed loop which integrates Wenzhou loans, pocket money management, public funding services, Internet credit reporting, big data service providers and third party payment.

Prior to the stake in the small fish gold clothing, the wedding bird has entered the Internet financial field through investment Renren installment and Yongjia Hengsheng village bank.

Wu Zhize, chairman of the news bird, said that the company will cooperate with more Internet financial companies in the future and strive to make Internet finance the second main business.

The financial layout of Jiaxin silk mainly surrounds its main business.

Company executives said that the company will focus on supply chain finance, increase investment, combine traditional production with Internet and capital, and usher in greater room for development.

Performance forecast shows that supply chain finance has become an important part of Jiaxin's profit growth.

Electronic business platform, there are hundred circular pants industry, Semir shares and other announcements to participate in the construction of cross-border e-commerce platform.

In May this year, Semir apparel subscribed 4 million 510 thousand new shares issued by ISE, a total of about 115 million yuan. The two sides will cooperate on the Internet platform.

ISE is a leading provider of domestic e-commerce services in Korea.

In July 2014, the 100 round pants industry bought 1 billion of the 100% stake in the global market.

Hundred round pants industry achieved 576 million revenue in the first quarter of this year, an increase of 586.26% over the same period, of which 85% of clothing revenue came from global Tesco.

In order to embody the company's business march into the Internet + field, the hundred circle trousers industry announced in May that it should be renamed "cross border treasure".

Search for special pick directly choose to purchase mature clothing business brand.

At present, the company has invested a number of e-commerce clothing brands, the layout of different market segments.

In March 2015, he bought a stake in 25.2% of Hui Mei Group, which became the largest shareholder of the group, the main business brand of Hui Mei Group and the first language.

Prior to this, the company has acquired Mu purple clothing, Ge Zhi clothing, fiber wheat.

Women's clothing brand such as Ou Rui clothing.

Recently, the company also announced that the capital raised by Guangzhou was 19 million 980 thousand yuan, and it accounted for about 20% of the shares.

Statistics show that Ling Mei trade is a company that designs and sells large size women's clothing on the electronic business platform, and its brand "Li Li Xiu" is one of the leading brands of China's big size women's clothing.

The fourth is to merge the industrial chain around the user group and enter the incremental market.

Pathfinder (40.35 suspension, consultation) has acquired green world network and online travel B2B platform, easy to travel around the world, and choose to expand the upstream and downstream industry chain around the existing user stickiness.

The fifth category is home textile company's smart home pformation.

Recently, Luo Lai home textile and ho Tai branch signed a strategic cooperation agreement to work together to develop products, collaborate to develop domestic and foreign markets, and serve terminal customers through the smart home Internet platform.

With the escalating consumption of men's clothing, the men's clothing listed companies such as wedding bird, nine herding king, YOUNGOR and Lu Tai have recently launched men's custom business, mainly to provide men's suits and shirts.

Among them, the C2B popular custom business of the news birds is unique in China. Customers can place orders online, and volume division service is relatively high, but the business mode has no inventory pressure, and the profit is relatively high.

The company's retail sales of private customized businesses now account for 10%.

There are also a number of clothing companies actively enter the mobile Internet social networking area, creating the Internet ecosystem.

For example, search for shares in the micro shop network, shares in the purchase of 30% of the excellent technology, enter the 3 areas of electricity supplier, the United States and the state of the clothing line "fan" APP.

Significant improvement in performance takes time.

Due to frequent incidents of industrial pformation, institutions have increased research and layout of textile and apparel stocks.

In the first quarter, Hai Lan's home was newly promoted by 6 agencies, and 13 million 990 thousand shares of the social security fund's 108 combination; YOUNGOR received 106 new combinations of social security funds and 17 million 600 thousand shares.

He suggested that three types of textile and apparel stocks should be concerned about: the first is the fine quality companies with the expectation and Prospect of pformation. These enterprises have relative advantages in terms of strategy, management, performance and capital. The main targets include nine herdmen, AOKANG international, seven wolves, Pathfinder, Luo Lai home textiles, and fuanna. Two, the small cap companies such as Lanzi, wsth, USA, Xinda, Hongda, etc. are relatively resilient, and three are still leading companies in the valuation depressions. They can focus on YOUNGOR, Hai Lan home and AOKANG international.

Also, brokerage analysts pointed out that some mergers and acquisitions of listed companies of textile and apparel companies have clearly planned to visit the capital market in the short and medium term. Once successful, they will bring certain investment returns to the company.

According to the announcement, the small fish gold clothing will launch the next round of financing in the next two years to introduce venture capital, and will be listed as soon as possible (including but not limited to new three boards, domestic A shares or overseas listing).

At present, the company and Zhou Xinzhong share 12.5% of the small fish gold clothing. If the small fish clothing is landed in the capital market, the company will gain investment income.

Search also revealed that the company's strategic investment of the Hui Mei clothing (also known as Inman) plans to submit the A share listing application to the CSRC within this year. If the Hui Mei clothing goes on the market, the company will become a member of the IPO shadow stock.

In search of a recent stake in Sino research, Han Hai also plans to launch a new deal on the third board in 2015. If its listing is successful, the company will get a better return.

However, there are also analysts pointed out that, although the textile and clothing listed companies have frequent changes in the movement, and bring up the price of the stock, but related mergers and acquisitions in the short term can thickening the performance of the company is not much, the majority of the company's performance is still a lot of time.