Taiwan'S Functional Textiles Have International Competitive Advantages

In recent years, with outdoor and

With the rise of life, the textiles with special functions have received more and more attention and demand.

With the foundation of the petrochemical industry and the quality and continuous innovation of man-made fiber materials, Taiwan

It has developed into the functional and technological direction of textiles, and has become the focus of global functional textile production, attracting much attention and attention from international brands.

According to the statistics of Japan Chemical Fiber Association, in 2013, Taiwan's man-made fiber output ranked third in the world, second only to mainland China and India.

Taiwan has developed more advanced functional textiles on the basis of artificial fiber based on its rich mass production experience, complete cluster effect and talents, and long-term good cooperation with important international brands.

It is estimated that global sports and outdoor activities

About 70% of functional textiles used by businessmen are supplied by Taiwan businessmen.

Taiwan is functional

The field has the leading position of the world's leading brand supply chain partners. In order to help Taiwan textile operators to develop the international market, Taiwan Textile Development Association will participate in more than 30 international important exhibitions every year. Especially in sports and outdoor exhibitions, Taiwan Pavilion is the largest exhibition hall.

Take the world's largest and most prestigious sporting goods exhibition - ISPOMUNICH exhibition in Munich, Germany, for example, Ru Hong, xingcai and Jiahe have won awards in the competitive fabric competition.

As a bridge for the foresight of functional fabrics, ISPOMUNICH holds ISPOTEXTRENDS every year to encourage exhibitors to provide the latest products and to be selected by international professional jury.

In February this year, ISPOTEXTRENDS, the number of selected textile manufacturers and the number of selected products in Taiwan, accounted for about 1/3, showing that Taiwan manufacturers have the world's leading position in terms of functionality, touch, creativity and environmental sustainability.

According to a preliminary investigation, about 2300 buyers will visit the Taiwan Pavilion for a four day exhibition. The exhibitors will receive a purchase amount of about $3 million at the site, and it is estimated that the purchase amount will reach US $25 million in the future.

In addition, many international brands such as 8848Altitude, Arc 'teryx, HellyHansen, Chiemsee, Millet, MountainEquipment, J.Linderberg, Tenson and so on have also promised to come to Taiwan to attend the Taipei Textile Exhibition (TITAS2015) Procurement Association.

The United States is the largest consumer market of outdoor leisure products in the world. The OutdoorRetailer (OR) outdoor products exhibition held in Salt Lake City, USA, is held two times a year, which is divided into winter exhibitions and summer exhibitions.

In recent years, the Tuo Tuo exhibition has also participated in the winter exhibitions in recent years, and the exhibition scale has been expanding.

Last year, a total of over 40 sets of cloth samples from Taiwan exhibitors were selected to show in the image area of the conference, which fully demonstrated the international competitive advantage of Taiwan functional textiles.

In January this year, the OR winter exhibition held a total of 29 textile producers and 2 public accounting 39 booths. The participants were all well-known textile mills in Taiwan, including: Far East new century, Li Peng, Xue Changxing, South Asia, Fu Tai, Datong, Xinguang textile, Jisheng and other companies.

High quality supply chain manufacturers gathered together to play a strong leading publicity effect, successfully attracting buyers to visit the Taiwan Pavilion, and successfully set up the "search for innovative technology and products will visit Taiwan Pavilion" image.

According to the survey, nearly 500 buyers visited the site and estimated $300 thousand on the spot, which will create about 7 million business opportunities.

During the exhibition, TheNorthFace, Abercrombie&Fitch, PoloRalphLauren, FOX, Frank&Oak, Yummie, OutdoorCap, ARIAT, SecondSkin and other brand representatives were attracted to search for the latest products.

Generally speaking, functional textiles have the characteristics of "invisible, untouched and used to know". Buyers and consumers are not easy to distinguish the quality of products from the appearance and touch of products directly, resulting in such products being unable to fully display their functionality in marketing promotion.

Since 2000, Taiwan textile and Development Association has actively planned and promoted the verification of TaiwanFunctionalTextiles (TFT) in Taiwan. At present, there are 20 testing standards for functional textiles.

Anyone who has passed the certification can apply for the certification badge to the Textile Development Association. The functional textile verification badge has been registered in mainland China and Taiwan, the United States, the European Union, Japan and Vietnam, and the textile & amp; Crafts Association has also been promoting functional textiles in the international key markets to further assist the developers in developing the international market.