Weak Retail Market How BELLE Battles The Retail Market

China's largest footwear manufacturer and retailer

Annual profits rose 8%.

But the news also pointed out that the overall growth rate of the world's second largest economies will slow down and will continue to crack down on the already weak retail market.

BELLE how to fight the retail market, and Xiaobian together to see.

BELLE said that the overall economic slowdown, the increasingly fierce competition between the entity store and the electricity supplier, and the increase in labor costs will impose heavy pressure on Chinese retailers. Some businesses will also fall into price wars, which will directly damage the profit margins of the company.

In 2012, BELLE CEO Sheng Bai pepper once said that BELLE had already passed the most difficult period, and the worst time for group sales was over.

At present, the retail market is not so optimistic.

BELLE is an agent of several sports brands, including

Adidas, Puma and CONVERSE are also the biggest footwear retailers in China.

The company's annual report shows that net profit rose to 4 billion 760 million yuan (US $767 million) from 4 billion 400 million yuan in the same period last year for the 12 months ended February.

Exceeding the average market expectation of 4 billion 540 million yuan.

This year, the company's revenue rose from 36 billion 700 million yuan last year to 40 billion yuan, or nearly 9%.

Company CEO Sheng Bai Jiao said, "in the future, in the field of sports apparel business, the pace of opening new stores will be relatively slow, which also reflects that we will have a more cautious attitude in channel selection."

In the first 14 months of February 2014, the company reported a profit of 5 billion 160 million yuan and a revenue of 43 billion yuan.

Nike and Adidas account for about 87% of the turnover of the company's sports apparel business.

The overall sports apparel business accounts for about 42% of the total revenue.

In March of this year, BELLE released the fourth quarter earnings as of February, showing a 4.2% decline in the same store's sales volume.

Decoration business grew by 10.9%.

As of February 2015, the number of outlets in BELLE mainland China has reached 20557, including 14128 shoe shops and 6429 sportswear shops.

By the end of last year, the total number of shoes and sportswear shops in the company was 19177.

So far this year, BELLE shares have risen 17% and Hongkong's Hang Seng Index has risen 18%.

Earlier, BELLE's cooperation with Tmall mall was hyped up by the market. According to the finance and social news agency, earlier, BELLE (01880-HK) signed a contract with Alibaba's Tmall mall, and its share price rose more than 10%. The chief executive of the group, Sheng Bai Jiao, was very helpless. She did not know why it was so hyped up to 10 billion 600 million.

As for the Baroque acquired by the company, its development has been better than expected, and it has been successful in turning losses into profits in three months. Now it has been stationed in thirteen cities in the mainland, and it is expected to speed up its development in the future.

With regard to the impact of the mainland's tariff reduction on the company, Sheng Bai said that the production of the company was mainly in the mainland and Southeast Asia.