Site Selection Skills For Men'S Wear Chain Stores

The location of clothing shops is very important, which is important to determine the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking,

The scope of sale usually has a certain geographical boundary, that is, relatively stable business district.

Different clothing stores are operating in goods and pportation.

And the scale of operation and so on.

There are great differences in the form of business circles.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

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If it is the IT industry, it is suitable for some high-end OL clothing, casual wear, clothing styles are relatively more important, fabrics, brands are more important, colors are mostly decorated with black and white gray or pure color, people who buy this kind of clothes pay more attention to details, and a embroidery and a lace can be the premise of their purchase.

In a word, you can observe that most women who dress for IT are mainly temperamental, even if there are colorful girls.

Generally successful women prefer to be simple and competent, and some of them are highly educated and like to wear their own personality.

Many choose to have a little lace to the necklaces of Ayilian and other ladies. There is a little embroidery on the front chest and so on.

In this area, if you want to sell sportswear or non mainstream, it can only be said that it is very difficult.

Because even if there are some women who like this style, companies are not allowed to wear them to work, and people are habitual animals. They live in the IT circle for a long time, and all the clothes they see are in this style. It is hard to accept another style.

In a word, it is difficult to follow rules and innovate.

If there are many schools, then the sports series, the Korean version of the Japanese version of the clothing, the non mainstream clothing, the choice is relatively more, mass goods, brand goods, low end, middle end, high-end high-end have corresponding market.

High-end products are relatively difficult.

If you look at the style of the students around you, it's easy to locate the goods.

Moreover, most of the students are looking for fresh stimulation, so opening a shop with their own characteristics and distinctive style is relatively easy to succeed.

But no matter how rich the student is, he will buy a bag for thousands of dollars and buy thousands of shoes.

3-4 buying underwear is absolutely rare.

The mentality of students is very easy to change, no stereotypes, for their own style is not too limited, maybe today also like the ladies style, tomorrow to see the class flower wearing a fashionable style of clothes, feel good, immediately follow suit is to buy, follow suit phenomenon is very common.

And most of the clothes will not wear for a long time, and will change at most one or two months. And most people will not wear last year's money this year.

So generally do not buy too expensive clothes.

If there are more office buildings, it will be the basic selling time after 12:30 PM and after 5 p.m.

In general, there are more shopping and less shopping, but the greater the amount of shopping, the greater the volume will be.

Getting more impulse spending will decide whether your business is good or bad, and open a clothing store in an office building. Window display is very important. People's glimpse at work and work may create an impression on the location and style of your store. When you take a break, you may come and look around in your shop. If you encounter a product that you like, you will get a deal. Even if it didn't happen then, you might come to work at night.

Or pay wages later consumption.

Therefore, 15, 10, and 20 payday is the best time for special events.

Conclusion: it is suitable for boutique and warm environment, giving guests the most relaxed environment. This kind of consumption is enjoyable consumption.

If there are many residential buildings, it is suitable for some foreign trade shops. Children's clothing and display styles are displayed on the theme of more goods and more styles. The rush hour is after 6:00 p.m., and the whole weekend is full.

It should be noted that this shop needs to pay attention to, for the most conspicuous places on display, usually different from weekends. From Monday to Friday morning, the general shop is a full-time wife, like a relatively high-end, distinctive clothing, and Friday evening, Saturday Saturday is everyone's rest days, the gold position display is based on the public, the style is good, the price is low.