The Development Of Functional Products By Liu Sha And Other Scientific Research Institutions Such As Donghua University

Recently, reporters learned that

We have worked with Donghua University and other research institutes to develop functional and smart underwear products to enhance the added value of products.

According to the company, the products that can detect the health status are being developed. The sales of infrared thermal underwear sold before may be affected by the warm winter last year, and the effect is general.

The company will increase investment in research and development of new products and high value added products, and constantly introduce fashion, health and environmental protection.

Cultivation of new functional underwear products

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Product structure, in recent years, the company shorts products grew better, sales accounted for over 50%, thermal underwear sales decreased significantly.

For the construction of the electricity supplier channel, the company executives said that the proportion of online and offline sales accounted for half of the total. The company plans to build a vertical e-commerce platform, which is currently in the preliminary planning stage.

The textile underwear industry is a typical buyer's market. The annual sales of its shares are not large. Its revenue was 330 million yuan in 2014, and its brand was still in its fostering stage. It was in an unfavorable position in the industry competition, and its profits declined for four consecutive years.

The company's relevant responsible person said that the situation of "high priced stocks and low price products" has been relieved. The inventory basically can be digested this year, and the subsequent competitive pressure is still greater. Brand and channel construction is the key.

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In June 2nd, the Symposium on "new Shen cup 2015 Jiangsu top ten costumes designer evaluation" was held in Wujiang Xinshen group.

The preparatory work forum, taking the "2015 Jiangsu top ten fashion designer evaluation activities" as an opportunity, successfully opened up the interaction, communication and dialogue between the outstanding fabric enterprises in Jiangsu Wujiang area - Xinshen flax and excellent fashion designers, not only created new opportunities for the pformation and upgrading of Xinshen flax, but also integrated the new atmosphere for the top ten evaluation activities, and provided new development ideas for the pformation and upgrading of the fabric enterprises in Wujiang area.

Jiangsu clothing association, Jiangsu Clothing Designer Association, Wujiang District small and medium enterprise bureau and Jinding prize designer Ceng Fengfei, Li Senlin of the founder of Xinshen group, chairman Li Jianfeng, general manager Li Haikang and more than 60 apparel designers attended the symposium.

The meeting was presided over by Gong Huijuan, vice president of Jiangsu provincial Designers Association. Zhu Xinrong, deputy director of Wujiang SME Bureau, welcomed the meeting.

Li Jianfeng, Xinshen linen, thanked the Jiangsu Textile Industry Association, the Jiangsu clothing association, the Jiangsu Clothing Designers Association, and the leaders of Wujiang district and Zhen Ze town for the support and help of Xinshen flax in the process of pformation and upgrading for many years.

It also gives a brief introduction to the recent three trends of flax fabric design, R & D, two years, and the strategic planning for the future development of flax linen.

At the same time, he also sincerely hopes that more and more fashion designers will pay attention to the innovation and development of fabric enterprises in the future, so that good products will have strong popular elements and price competitiveness, so that garment manufacturers and designers will have strong communication and interaction in the design concept and work together to realize the dream of consumers.

Ceng Fengfei, the top prize winner of the Chinese fashion design award, made a wonderful speech on how to become an excellent fashion designer.

The scene designer actively spoke and put forward his own views and opinions to interact with the guests on the spot.

After the meeting, guests visited the linen fabric sample center of Xinshen group, and felt the fashion charm of linen fabric in design and research and development.

Brand fashion designers, fashion designers in Colleges and universities feel the magic charm of linen fabrics. This will lead to the comprehensive integration and interoperability of Jiangsu's garment industry and fabric industry in the design and research and development, and jointly build the strategic pformation and upgrading strategy of textile industry in the province.

All the young designers attending the meeting took a group photo with the leading guests to record the unforgettable moment.

At this point, "Xinshen Cup" 2015 Jiangsu provincial top ten costumes designers evaluation "activity preparation" Symposium on the first day of the theme meeting was successfully concluded.