It'S More Difficult To Build A Brand Than To Build A Foundry.

"Every process is carefully produced, from leather to accessories."

At two o'clock yesterday afternoon, there were few pedestrians on Houjie Town in Dongguan, Guangdong.

In the enterprise

But they are burning to heaven and earth.

Zhang Yuqin, general manager of Wenyang shoes industry Co., Ltd. enthusiastically introduces his experience of overseas brand foundry for many years.

Sandals and leather shoes on the production line are exquisite and textured.

Though confident, her words seemed to be uneasy.

At the same time,

The production line is also shifting.

More than 300 workers in the factory, which has been working for more than 20 years in a number of internationally renowned sandshoe brands, are busy.

But chairman Guo Zhengjin also has concerns.

Their worries and worries come from recent years.

The confusion of traditional foundry industry: rising costs, declining profits, large orders, etc.

Once the "world factory" is too good at making clothes for others, and now others are no longer enthusiastic.

What about such a large quantity of "Guang Huo"?

In June 3rd, 142 new high quality and sophisticated technology brands will be launched on platforms such as Taobao.

The Alibaba and the AQSIQ should copy the "Putian model" to Guangdong to carry out the "China made goods and goods online".

Guo Zhengjin is also the supervisor of Dongguan Houjie Taiwan Businessmen Association.

The change of "Guang Huo" is in his eyes.

Recalling the brilliant era of last century's processing, he smiled: "when business is at its best, processing profits are very impressive."

But glory is over.

He has no choice but to make one yuan for each pair of shoes at the moment, which means that a factory with a size of more than 300 people has to work more than one hundred thousand pairs of shoes in a month to keep its balance.

The shoe industry is also facing the same predicament.

Zhang Yuqin said that the generation processing enterprises are at the end of the whole industrial chain, and the cost per increase is 1 dollars, the international sales terminal will increase by more than 10 yuan, which will cause the foundry enterprises to be in inferior position when bargaining with the brand side.

Take a pair of high standard good shoes as an example, the international first-line brands need more than 300 production processes to manufacture, which requires dozens of experienced shoemaking workers to cooperate.

For a long time, these high standard craft shoes have been monopolized by many famous international brands, and Guangdong has always appeared as "world factory".

Once, "Guang Huo" is the first choice for women in Hangzhou, and even in Sijiqing today there is no shortage of "Guang Huo Museum".

The shops on the street stores are selling products with "Guang Huo" as their selling styles, because they are both fashionable and have a sense of texture.

The same is true on the Internet.

Data show that in 2012, "Guang Huo" sales in Taobao were only 5 billion ~60 billion yuan, but as of the end of March this year, the sales volume of "Guang Huo" in Ali group's retail platform has exceeded 600 billion yuan.

"Wide cargo" space is still vast.

Years of production experience, complete production line, skilled workers...

These superior conditions are difficult to reproduce.

Some enterprises began to invest more in shoemaking machinery and technology, and began to target the domestic market, hoping to create their own brands.

However, from the zero inventory on behalf of the development to the development of independent brands, may face high inventory, the terminal market is not sensitive enough to wind vane and other issues.

"In the future, Alibaba will support 100 industrial belts and 1000 star brands, and promote the pformation, upgrading, quality and efficiency of 10000 traditional enterprises.

Due to the large number of related industries and the outstanding advantages of industrial clusters, Guangdong deserves to become the second stop of Alibaba's "China Quality" activities.

Zhang Qin, vice president of Taobao network, said.