Lining Talks About Internet + Era

In May 30th, the "Internet + re start" theme of the "Antai EMBA alumni Development Forum and the 550 rural marathon fourth station launching ceremony" was held at Shanghai Jiao Tong University.

Lining, the brand founder and group executive chairman, was invited to attend the event to create a more efficient digital strategy based on "Internet + creating unlimited possibilities" from the needs of consumers.

Share opinions with guests and spectators.

"Internet + era" brings infinite imagination.

In the era of "Internet +", the market has changed rapidly, and the production and trading forms of goods and people's lifestyles have undergone tremendous changes.

The essence of Internet + concept is the reconstruction of resources allocation, supply and demand relationship, supply efficiency and so on.

At the same time, Internet + makes the multidimensional symbiosis without borders possible.

Under the big pattern of Internet +, the boundaries between online and offline become more and more blurred, and finally show the multidimensional interaction of "human product service product".

Traditional industries are in the era of multidimensional convergence of people and products and services.

Lining said: "in the environment that is more in line with the Internet, the whole industry must break through the bottleneck of homogenization. In this regard, we have found the direction, which is" Internet + ". It gives us a lot of imagination. In the era of" Internet + ", traditional industries are not being subverted, but new upgrading.

"

Lining digital strategy for consumer demand

If the past business operations and industry competition need to be brought together from resources and cost, the old mode will not work well in the Internet era.

In this regard, Lining said: "under the big pattern of Internet +, the production of products should be changed from manufacturers to consumers. Enterprises need to start with consumers' preferences and needs. Therefore, the concept of" big data "is quite important. Data acquisition from consumer preferences and needs makes our business investment more efficient and targeted.

"

Experience docking data screening is more consistent with the law of format.

Turning to the understanding of "big data", Lining's view is very rational: "big data widely covers every aspect of people's lives, in which there are both correct and erroneous ones. We should screen out the industry rules that are in line with the format and apply them accurately. Taking the cooperation between Lining and millet bracelet as an example, Lining's" smart running shoes "will soon be released. Through APP and online platform, we can accurately analyze the data provided by user experience and feedback it to the R & D team in time, and the line 10K is echoed with the online virtual road running League, which can greatly enhance the product experience and event experience.

Internet thinking creates unlimited fan interaction experience

Not long ago, the Li Ning Co organized a global way of Lining and Wade.

In the design competition, the Li Ning Co has received nearly 1000 fans contribution works. In the end, Wade will personally elect the champion. Li Ning Co will also put the champion works in the market, and talk about the design competition. Lining said: "this activity not only provides a platform for Wade fans, basketball lovers and even design lovers to display their talents and express their interest in Wade, but also is an attempt to improve the consumer experience and product experience by using Internet thinking and consumer interaction.

"

At the end of the speech, Lining said, "

The era gives us unlimited space to imagine, and this infinite imagination space makes traditional enterprises reborn.

At the end of the forum, Lining and the guests present jointly launched the 2015 "Zhongjian East Fu" cup Shanghai Qingpu half marathon 550 country marathon. On the second day, Mr. Lining will launch a gun with the leader of the Qingpu Sports Bureau and the leader of Zhongjian East Fu. "2015 Shanghai Qingpu Half Marathon - 550 country marathon" officially begins.