Location Of Leisure Men's Clothing Store
Before opening a casual menswear agency, a good location is very important. If you can arrange the location of the leisure men's clothing store, it will help to open a store later. How to locate the leisure men's clothing agency? Many investors are not very clear about the location problem.
Before choosing the location of the leisure men's clothing store, choose the main ones. Consumer group It is those people who first decide what to do, such as intermediate or high-end. After making sure of your sales people, the next step is to decide the grade of products to choose lots. If you want to be low-grade, the most popular choice is market or market. Visitors flowrate Relatively large areas, and these groups have low choice high-end high-end consumer groups.
Usually, leisure Men's wear The location of agents should be geomantic omen. This is actually a scientific basis, which contains a lot of Taoist philosophy and philosophy of science, there are several centres to pay attention to, the best shop is Chaoyang. The direction is also exquisite. Choosing a good address is also a key point. Anyway, look at it more, think more, and take more risks.
If you are a middle grade, a popular choice, preferably in the neighborhood or near the more prosperous section, some casual menswear agency's consumer group is also a consumer of your products, so that there is a good stream of people to complement each other with the benefits!
Before opening a casual menswear agency, we should pay attention to the surrounding environment. Under the premise of good environment, we must ensure the rationality of the location of the store. All of these are achieved through field visits, and when the site is selected, we should combine the leisure men's clothing agency's business development strategy before deciding. It is also the best way to choose a site with the guidance and assistance of experienced industry. The best way to do this is to open a casual menswear agency.
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A city will divide a number of business circles, and there are urban centers and sub centers. In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe. Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon. According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.
The intersection of quasi trunk roads will be built up with the standard of image store, and the shop signs will be more beautiful. The image is highly unified with the chain stores. If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact. For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.
Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.
Besides, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motive, and so on, and study the layout of the chain network in the region. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better, so as to facilitate the adjustment of the source of goods between the chain stores, and to achieve the sharing of resources in the region.
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