The Role Of Clothing Store Layout And Display

A good layout and a good combination of lighting, apparatus and promotional materials can make the product's fiber, texture, and features more exquisite, enhance customer's desire to buy, and thus increase sales.

Reasonable and effective layout and display can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, so as to increase the added value of the product, so that the company can get higher profits and enhance the competitiveness of the enterprise.

Good layout and presentation are conducive to maintaining the reputation of merchants, enabling consumers to feel the commodity information in an all-round way, increasing the impression of products and forming potential profits. At the same time, Terminal store The image also represents the image of the whole enterprise from side to side. The peacock will open up the screen, and consumers will remember it in their hearts, so as to lay a good foundation for sustainable development.

From this we can see that the importance of clothing layout and display is self-evident, so how to implement reasonable and effective layout and display? Let's take a look at the layout.

Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident. Under the condition that the store area is large, the clothing brand can set up the rest area skillfully. customer Build a shopping paradise.

Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers.

At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.

　　 Display window It is the information window of the brand. Every season's fashionable money can display simple clothing display through the window, in order to achieve the purpose of attracting past customers. Among them, the design of window should be done:

A selects representative styles for display, and the selected garments should represent the overall style of the brand.

B seize the visual focus of customers to form a three-dimensional communication mode.

C window clothing display should not be too complicated, simple and clear to maximize utility.

D pay attention to blank, in order to highlight the main character of clothing.

E tagging the price, so that customers can quickly understand the brand's grades and positioning.

F skillfully uses artificial light to render product characteristics.

G uses multimedia to enable customers to be stimulated by vision and hearing.

H keep window hygiene clean and spotless.

The key to store marketing is to display products in a comprehensive and effective way and prolong customer stay in the store. Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.