A Story Behind The Small Business

In 2014, the first year of the micro business, a new team suddenly appeared and became very popular.

All day long, I watched the circle of friends in all kinds of high income, driving a sports car, wearing a table, and I was very sad.

Just now, CCTV has been trying to win over the regular micro businesses while fighting against micro businesses. How big is the impact of this series of actions on micro businesses?

Legendary friends business, pit acquaintances, in micro business, are they in the pit?

Every day, you can get your income and beat your chicken blood. Your partners are eager to make a few moves.

Are you still there?

With many questions, this reporter interviewed the most popular kinds of micro dealers in the circle of friends, and took everyone to pick up a story behind the micro commercial circle.

Reporter: on the one hand, the government has vigorously supported micro businesses, set up incubator bases, and encouraged people to start their own businesses; on the other hand, CCTV has exposed the phenomenon of "random business".

Cosmetics Xiao Shang Li: the impact must be there, because the market does exist in the case of CCTV exposure, the small workshop came out of the goods, there is no test to come out and swindle.

CCTV is like a mirror, showing the irregularities of products, although it has caused an impact on the whole micro business community, but it is also temporary.

Products that remain in the last place with formal corporate qualification and qualified inspection standards are all positive.

Reporter: how about the micro market in 2015?

Xiao Yan, a mask manufacturer, did well before 2015. The goal is to develop agents, similar to the traditional brands to recruit provincial and county agents.

After a certain amount of agency, it is necessary to pay the order by proxy.

But with the exception of micro businesses, various irregularities also come in, and gossip spread all over the market. The spearhead is directed at market confusion, product irregularities, and even pyramid schemes, which give the whole business a hat. Good companies will lie on their guns, and some even be falsely attacked by hooligan media, which will not have a good effect on the market.

After adjustment, our team sales mode is also changing, less development agent, try to do terminal retail.

Agents reduce pressure, advocate professional training for products and better terminal services.

This is very good, do not hoard goods, just need to seriously serve, this is also the agent's confidence in this industry. After all, the direct selling mode eliminates many middle links, leaving the interests to customers, and we win the win-win situation.

Reporter: how to identify the good and bad in the micro business products?

Xiao Xiao Wu: first of all, if the microquotient is a product of its own use, is it true feedback? If I cut pictures or borrowed pictures or fake pictures of PS, I wouldn't buy them.

I am doing weight loss products. Now there are many people who need weight loss in China. The obesity population is increasing year by year, and the market is very large.

In my circle of friends, like me, middle-aged bullies and abdominal protrusions are everywhere. I look at my own use, real records and feedback, and look at the waist circumference decreasing.

And in the process of buying, I can communicate with them in advance of their experience and what will happen.

In recognition of credibility this July, there will be a micro dealer shuffle, and a small brand will be out.

I believe that as long as the products meet the requirements of the national standards for conformity inspection, they will be effective and have good reputation.

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Reporter: does the slaughtering acquaintance exist in the proverb? Is acquaintance business profitable?

Mask, small business, small drop: kill acquaintances should also have, but I believe that most of the friends do business, they are not willing to kill.

First, acquaintances know each other, and when they find them slaughtered, friendship is difficult to survive. Second, acquaintances will give in to their hearts. If they feel good after they are finished, they may also act as agents.

To tell you the truth, I prefer to be a stranger business. Strangers are good at speaking. As long as they serve well, next time it will be easy to become a repeat customer.

Friends will have jealousy and guard mentality. They will not buy after asking the price. Guess how much you earn after buying it?

In fact, although the retail price of the product is high, it only raises the price to the acquaintance at the wholesale price by 10-20 yuan, and sometimes the shipping fee is more affordable than that in the shopping mall.

I think there is a place in my circle of friends, and I will treat them with sincerity, and I will get the best discount, which is very gratifying.

I used to do a lot of money at a loss, for example, a friend needs to get more products. Just because I lack one, I want to go to other agencies to pfer the goods. I have to pay for my own expenses. Maybe I lose money when I come down. These friends are unaware.

But also willing, who is a friend, and in addition, the service is good, next time is likely to become a repeat customer.

Reporter: do micro businesses often have wonderful things happen?

Shoes and clothes purchasing

Xiaolan: I am a micro dealer in mathematics. Mathematics is taught by Chinese teachers.

a pair

Purchase at least 200, a bag of 400, specialize in shopping malls.

Buying on behalf of others.

Every time the mall has activities, I will promote more. My mode of thinking is to save money for my friends.

In this way, the cost of friends has been lowered, and it has also been able to really buy it.

As for making money, it's hard to start at the beginning. Why not give a friend to me on the basis of our relationship?

Sometimes, sellers have more psychological struggles.

But I always earn money and earn money. I often comfort myself. After all, I have also paid time and energy, and I also need to repay.

I give friends, and friends recommended, the general increase of not more than 50 yuan, strangers will be a little bit higher, buy more, will be more favorable.

The wonderful thing is that they often defer the discount in the mall, then let the circle of friends go, so that everyone can rush to rob. The result is all the orders, and the price of the shopping mall is callback.

It is based on the exchange rate and freight rates, but it can earn money. This is probably the fun of business. It is more fulfilling every day. It also improves communication with friends. After talking and buying and selling, it will continue to talk about families, and then the recent troubles and confusion are deeper.

Now a lot of friends around me are promoting me in China. I bought them overseas and became freelance workers. This is also the life I yearn for.

After communicating with a number of senior micro dealers, this reporter found that micro business is actually a very common industry, but it only uses the most popular social tools nowadays, and those who are seemingly unpredictable at ordinary times are only ordinary people, but are more receptive to new things and follow the trend of the times.

For small partners who want to enter the market, they also sum up some suggestions by communicating with them. First, good mentality.

Micro business is just an open market, and it's a reason to do business with a shop. Don't expect too much, and do not depreciate it indefinitely. As long as you have good products, you can go well in quality, low threshold and easy promotion; second, stick to it.

There are tens of millions of businessmen in the industry and two days to give up.

It is not easy to succeed in catching fish for three days in two days. Third, we need to be serious.

Whether it is professional knowledge of products, pre-sale and after-sale services, or daily promotion of copywriters, can not be separated from serious two words, nothing difficult, only those who care.

Is it suitable for people like journalists to do micro business?

There is also a small conclusion that there are several general characteristics of the micro business community, such as wide connections, warm hearted, honest and willing to pay, and, of course, ample time is also an indispensable condition.

Therefore, before entering the market, take the seat first, and remember not to follow suit.

One must always be clear and decisive.