Fashion Conference Disseminate Fashion Culture And Lead Consumption

Beijing Institute Of Fashion Technology Xiao Bin: fashion power in modern life

The reason why it can be so popular is not only the pursuit of novelty psychological reasons and the promotion of consumption trend, but also the universal aesthetic value.

Fashion shows are of special significance to fashion culture and its spread, to the development of fashion culture and the change of people's lifestyle.

What do people go to fashion conferences to see? Does the twenty or thirty minute instant release match with the high cost? Is the designer's conference related to the popularity in real life? Seemingly simple problems are always inside and outside the industry. So let's listen to the deep relationship between the fashion publishing and the cultural dissemination.

In the age of material abundance, it is a realistic life portrayal and spiritual sustenance for many people to enjoy fashionable clothes and pursue fashionable life.

Fashion can not only reflect fashion, but also spread the best carrier of fashion culture.

At the same time, fashion show as the stage of fashion industry, or the birthplace of fashion culture communication, has become the focus of more and more people's attention.

In daily life, "fashion conference" is often referred to as "fashion conference".

"Performance" or "clothing conference" is a fashion distribution campaign which is mainly composed of costumes, performances, music, light, video, props and backgrounds.

Nowadays, the definition of this form of performance, such as media and industry, is also known as "fashion show" besides the use of "fashion show". In fact, no matter "fashion show" or "fashion show", it is not the same as "fashion show".

Because fashion show is not only a fashion show, but also an important function of fashion information communication.

That is to say, besides the performing activities at the fashion show, it also includes news and communication activities, which is a process of fashion information dissemination.

It should be said that "fashion show" or "fashion show" is only a constituent part of fashion conference, not all.

In addition, this article uses the fashion announcement instead of the fashion show in the selection of the title, because fashion culture is the prevailing fashion nowadays. Fashion changing fashion is undoubtedly the core of fashion culture. It can be seen that "fashion" does not mean all the clothes, but is an organic part of the concept of clothing or industry.

Clothing is a special item with dual nature, that is, material function and spiritual satisfaction.

Fashion show, through the interaction of vision, hearing, even taste and touch, shows the dual nature of clothing, which can arouse people's psychological touch. It is a business mode that perfectly combines clothing culture with other forms of art.

Brand and other popular and widely adopted exhibition methods.

The fashion show can demonstrate the state of fashion wear when used in a dynamic way, and combine with the current fashion trend, so that viewers can get aesthetic satisfaction while appreciating the performance. With this emotional pleasure, we can rethink the fashion displayed in the mind, thereby enriching and deepening the value of fashion.

Use fashion show to design designer's new clothes.

The works are displayed to the public, and invite fashion media, industry authority and celebrities to watch the scene, making the conference a platform with fashion information dissemination function, thus playing an important role in disseminate fashion culture information.

For example, in the Fashion Week held in Milan every week, about 1000 media reporters will be present to cover the information about the fashion show. In the fashion week of Paris, the fashion capital will have more than 2000 media coverage.

A large number of media, journalists, editors and other participants showed the media's great concern and active involvement in the development trend of fashion culture.

It is because of the media intervention that the fashion show has a wider range of communication.

Today's society is a visual world. Images often convey more meaning than words.

Fashion shows are like flowing fashion pictures. The scattered images are carefully arranged together without any carving marks, and the whole image seems to be swept away.

Music, lighting, rhythm, and models create a strong stage atmosphere, and fashion shows on the stage. It stimulates the feeling and emotion, and constantly impacts the vision, so that viewers can enjoy the message that the conference intends to convey in the sense of enjoyment and thinking.

The press conference is a product of the manipulation of capital society and consumption logic. Its original purpose was to advertise for clothing products, and then, after a long period of development, became an important platform to embody brand culture and disseminate fashion information.

The sponsors of fashion show often shape it into a beautiful myth, an aesthetic carrier full of desire and temptation.

The bright stage, the posture perfect model, the carefully carved face, the beautiful music, the wanton floating neon feather clothing, everything is like in the dream, the different is only the story, but the feeling is always so shocking and beautiful.

With the help of this beautiful image and sensual enjoyment, people's desire for status and enjoyment is cleverly connected with material reality.

The aestheticism of consumerism conspiracy rose to the symbol of sensory stimulation and desire seduction. Fashion objects overcame and deconstructed the spirit of freedom, and fashion culture hegemony began to do whatever it wanted to do.

Joanne Entwistle, a lecturer in sociology at Essex University, says so in the book "fashionable body".

According to statistics, a fashion conference with a cost of 500 thousand dollars and 20 minutes can produce 7 million dollars advertising effect in the US alone, and the business impact is greater worldwide.

This is the reason why designers and brands try their best to create fashion conference every quarter.

From a historical perspective, the Frenchmen in the fifteenth Century recognized the importance of fashion, and even suggested to the then French king Charlie VII that a fashion department should be established.

Today, music, poetry, etiquette, communication, politics, art, and even science and technology, language and so on are all related to fashion. People's manners, dress and lifestyle are all influenced by fashion.

Throughout the ages, fashion has always been affecting people's lives. Many people may not be able to understand what fashion is, but they can accurately distinguish what items are fashionable and what are outdated.

It can be said that fashion is one of the most influential factors in the development of Western civilization since the Renaissance.

In modern times, more and more areas of life are covered by fashion. Fashion is even regarded as a symbol of a person's identity, taste and knowledge, and has become the "second nature" of human beings.

Fashion embodies the beautification of people's daily life. This beautification is constantly changing, showing the same or similar with the previous fashion, showing the same form is traditional, and the different form is fashion.

Fashion is often equated with fashion, because fashion is the most concentrated and obvious manifestation of fashion.

As the French poet Baudelaire said, "the concept of beauty is engraved on all his clothes, so that his clothes are wrinkled or straight, so that his movements are alive, or neat, and long enough to penetrate into his facial lines.

People will eventually look like he wants to.

Fashion is a phenomenon that is widely influenced by the society. If we analyze fashion in a broad historical and cultural development background, we will find that there are rich and deep cultural symbols in fashion, reflecting the complex social relations and cultural changes in social development and change.

From a historical point of view, many social phenomena start with the appearance of fashion, so fashion is incorporated into the category of culture. Therefore, there is the appellation of "fashion culture" and its research direction.

Fashion culture is spread along with the development of society. The progress of science and technology is the basic guarantee for cultural development and social progress.

The influence of technology on fashion is not directly caused by media pformation. Fashion relies on the wide dissemination of media, and fashion culture can be formed and expanded.

According to the scope of media dissemination, media are generally divided into two categories: "interpersonal communication media" and "mass media".

Interpersonal communication media, that is, the media with interpersonal interaction as the main target, including letters, e-mail, telephone, Internet chat, etc. the mass media, referred to as "mass media", is a media mainly targeted at disseminating information to the masses, including newspapers, magazines, television, movies, networks, advertisements, news reports, exhibitions, etc.

The development of fashion culture has a deep dependence on the media. A fashion trend can only be called "fashion" only if it spreads quickly and is accepted by most people.

For example, Raymond Williams, a British cultural researcher, thinks that "fashion" has four basic characteristics: "the first is what many people like."

"Fashion dictionary" points out: "sociologists and other fashion scholars are more willing to define it as the two meaning.

On the first hand, it is accepted by most people.

In short, "widely loved" or "quite liked" is the basic feature of fashion.

Mass media is the main way to spread fashion culture, and it is also the most important and concentrated source of information in fashion.

Marshall Mcluhan, an original Canadian media theorist, said: "media is information."

Fashion is actually a kind of information communication and communication. It is people's sharing and identification of information. People rely on the mass media to get the latest and most timely fashion information.

The foundation of modern fashion culture is industrialization, urbanization and the birth of mass media.

The rapid development of industrialization has brought about a new cultural revolution, breaking the single cultural phenomenon before the industrial revolution, and sub culture has become a new culture attracting worldwide attention.

The technological revolution brought about by industrialization has accelerated the speed of cultural pmission, breaking the timeliness and regionalism of communication.

The age of electronic information makes culture a combination of voice, image and video, which is conducive to equality and universality of cultural acceptance.

The city has become the center of economy and culture and the distributing center of advanced social thought. It represents an advanced mode of production and life style.

The essence of the city is the product of productivity development and economic change. The people living in the city are the creators, propagators and receivers of fashion culture, and the city is the hotbed of fashion culture.

Fashion culture is a business oriented culture. It is produced with the development of the market and according to the needs of the market.

Fashion is the prevailing fashion nowadays. The key is to satisfy the current desire and pursue the fashionable consumer psychology, so that people can flock to fashion.

Once a fashion becomes a habit now, people will lose their sense of freshness, and the old fashion will eventually perish, and the new fashion will start to stir up.

The dissemination of fashion culture is essentially a spiritual activity. It runs through the current people's thinking, belief, ideal, value orientation, aesthetic taste, etc., reflecting the noble spiritual pursuit of social life practice, reflecting the aesthetic implication of human spiritual civilization and material civilization, and improving the social and national attainment.

Fashion communication has a wide and profound influence on the change of people's way of life, which makes our way of life change by leaps and bounds, making people turn from material consumption to material and spiritual consumption.

Fashion show has become an important fashion culture phenomenon in today's society. The two major international fashion week and other fashion shows are popular around the world every year for the four time.

With the progress of science and technology and the deepening of communication, people from all over the world can enjoy the latest fashion information at the same time.

In order to stand out in many fashion conferences, designers tend to be creative in personality, alternative styles and changeable stage designs. Artistic devices are widely used, and fashion shows have greater influence in society.

The reason why fashion conferences can be so popular is not only the pursuit of novelty psychological reasons and the promotion of consumption trend, but also the universal aesthetic value.

In short, fashion conferences and the fashion culture they spread are an important part of social culture at this stage. They have a profound impact on people's lives, and even constantly change the way people live.

Under the background of the consumer society, fashion culture has gradually evolved into a commodity that caters to the desire for consumption. Fashion is produced according to the needs of the market, and fashion products are continuously emerging. Fashion conferences, as the medium leading the fashion culture, affect the fashion interest of the people and lead to consumption.

Fashion shows are of special significance to fashion culture and its spread, to the development of fashion culture and the change of people's lifestyle.