XTEP Wants To Build Itself Into A Sports Brand Centered On Running Events.

A few days ago, the twenty-first Asian Athletics Championships opened in Wuhan.

As a global exclusive of Kazakhstan Athletics Association and track and field team

Sponsors, once again, are digging deep into the resources of running projects.

The Kazakhstan track and field team also responded to the performance of the games, and a large number of blondes, who ran like flying, became a beautiful scenery on the Asian Championships.

This year's Asian Championships, this team of Yan and super high value has won the championship of the women's 200 meter event. It also has outstanding performances in women's 100 m, 400 m, 4 * 400 m relay and other projects.

In Asia's track and field circles, there has always been a place for the Kazakhstan team, and its women's events have always been amazing in international competitions.

At the London Olympic Games in 2012, the country's athlete Ray Paco Va won the women's three jump champion with a score of 14 meters. In addition, in 2014 Inchon Asian Games, they won medals in 100 women, 100 meters, 200 meters, 800 meters, three grade long jumps, 4 meters 100 meters relay, and so on, showing the super strength in Asia.

The women's 200 meter race is the most classic performance of the Kazakhstan Asian Championships. Under the attack of China, Japan and other track and field powers, Kazakhstan sprinter Jabu Kim Aa is ahead of the race. In the sprint stage, it is like entering an unhuman environment, and finally won the champion by 23 seconds 09.

0.37 seconds later, her teammate and Saffron Nova, the champion of the Inchon Asian Games, also crossed the finishing line, won the runner up in 23 seconds 46, and two Kazakhstan beauties took the gold and silver cards of the project. They also boarded the podium.

And this XTEP is the global exclusive of Kazakhstan Athletics Association and track and field team.

This is another embodiment of its resources to dig deep into running projects.

It is understood that in recent years, XTEP has invested a lot of energy in running events, and gradually built itself into a sports brand whose core is running events.

In terms of the resources of running events, XTEP has many advantageous projects, and forms a resource Pyramid for these running resources projects. From Marathon, which is widely participated by the public, to the international Athletics Federation's Diamond League, the XTEP series of event operations will revolve around this resource Pyramid.

There are both marathon projects with high participation and high speed and passion.

Later, in the brand image of XTEP, consumers can not only appreciate the perseverance and tenacity of people, but also enjoy the feeling of speed and explosive force.

Next, as the running market continues to warm up, XTEP will continue to consolidate its market advantages, dig deeper and concentrate on new marketing initiatives. Fluorescent night running, color running, women running and rural running are all included in the XTEP running market planning. It will become an important part of this year's XTEP run marketing promotion, and it will also attract new development.

Another marketing gimmick of the crowd.

"Running events are not restricted by professional track and field. From runway to highway to field, anyone can run in the open air. Therefore, the sport has become the most widely participated sport in the world.

Running is the core sport of XTEP. Our aim is to let consumers think of running and think of XTEP.

XTEP responsible person said so.