Gloria Electricity Supplier Anti Infringement Win Electricity Supplier Management More Standardized

Thirty years ago, someone said, "when you open a window, fresh air comes in, and flies and mosquitoes come in."

Thirty years later, the development of the electronic commerce platform is like opening a fan for consumers.

The window brings many conveniences and benefits to life, but it can also lead to something that makes people feel sick.

Malicious infringement has become a malignant tumor on the electronic business platform, which has seriously hindered the future.

Development.

Guangzhou fashion brand

Accusing Hangzhou Ya Pin Trading Co., Ltd. malicious infringement case after two years of game finally settled, the court made a final judgment, determine the company's malicious infringement charges, ordered it to destroy all the infringing products, and compensate Gloria economic losses of 2 million yuan.

Gloria's insisting on winning victories over the past two years is undoubtedly a shot in the arm for businesses and consumers who need rights protection.

Infringement and deception emerge in endlessly.

Along with the progress of Internet and the popularization of logistics industry, the development of e-commerce in China has gone through various roads such as C2C, B2C and so on. And the strong mobile Internet has also made e-commerce enter formally.

The stage has penetrated into every corner of people's life, and even the circle of friends of WeChat, whose social attributes are dominant, can not be spared.

"What kind of birds are there?" the vigorous development of e-commerce has naturally attracted many bad businesses to commit crimes, to do things in a wrong way, and to fish in troubled waters, especially the virtuality and openness of e-commerce, etc., making consumers and businesses want to safeguard their legitimate rights and interests. They all have problems such as difficulty in proving evidence and difficulties in drawing lessons from them.

Whether C2C or B2C, the formation of e-commerce pactions is not a direct paction between consumers and businesses, but in virtual network products pactions are not face-to-face, many links exist in the third party participation, which makes evidence collection process difficult to collect, causing consumers to prove difficult.

On the other hand, the authenticity of the identity provided by many businesses on the electronic business platform needs to be verified. It is difficult for consumers to protect their rights.

In addition, many cottage businesses do not have physical stores. With the separation of time and space, facing the complaints, they can turn luxuriant.

The most serious ones are those counterfeited brands.

Not only must bear the pressure of being stolen and harmed by the brand, but also be scolding by consumers who are in the dark. They even ask for compensation.

If enterprises want to protect their rights, they must find a website operator who sells fake products, but many of these so-called B2C stores operate on foreign servers.

Even the other party in what city do not know, which city law enforcement departments to deal with it?

Therefore, it can be said that the business industry, the infringing events emerge in endlessly, and the Internet characteristics of electronic commerce is inseparable, to eradicate these behaviors, it is not easy.

Is the enemy too cunning?

I have to admit that the Chinese are smart. The label of "MADE IN CHINA" bears countless meanings and is intriguing.

A lot of fake companies have made the loopholes, and they have made full preparations before they finally "cheat".

It is the best proof of the so-called failure of the Starbucks to protect the right.

In 2012, Starbucks sent the judges of the State Administration for Industry and commerce to the court, because Starbucks objection to the trademark registration of "Shabak" mineral water was rejected by the business jury.

The "Sha buck" trademark was registered by a Chinese citizen in July 16, 2003 for mineral water and other commodities.

In view of this registered trademark, Starbuck Corp considers that the "Starbucks" trademark registered with the company constitutes an approximate trademark used on similar commodities, only in serious plagiarism.

However, the "Shabak" side believes that Shabak is the name of a castle in the online game, and is a specific geographical concept. The registration of the place names in online games as mineral water products is obviously significant. It is in accordance with the law. In addition, it is pronounced as "sha-ba-ke" by the Chinese phonetic alphabet of the disputed trademark "Shabak", while the Chinese phonetic alphabet "Starbucks" is pronounced as "xing-ba-ke". The difference is very obvious. Under the refutation of various reasons, the court finally decides that it is not infringing, and Starbucks is losing the lawsuit.

In the process of selling, the "Sha buck" brand can not verify how much the "Starbucks" brand has borrowed, but it really disrupts the market and confuses consumers' audio-visual.

There are many similar cases, for example, all kinds of polyphonic characters in the name of "Oreo" cookies.

Perseverance is victory.

Looking back on the victory of Gloria's electricity supplier's rights protection case, some problems are worth pondering.

In the process of Gloria accusing malware company of malicious infringement, the opponent was not caught.

Taking advantage of the loopholes in the electronic business platform, it is thought that Gloria will be in a dilemma. However, Gloria never gave up its efforts. After the first trial, the company failed to give up its appeal. On the one hand, it appealed for a desperate struggle. On the one hand, it reregistered the account in Tmall mall and continued to abuse the Gloria trademark copyright to deceive consumers and wait for action.

But with Gloria's unremitting efforts, the court finally made a final decision, and found that the company violated Gloria's trademark.

Gloria can win the lawsuit. In addition to its brand accumulation in the past 20 years, the main reason lies in its determination to fight piracy violations and its unremitting efforts in the face of difficulties.

If the broom does not arrive, the dust will not run away as usual. If the infringement brings huge benefits, the unscrupulous businessmen will never give up even a tiny chance. Only by sticking to the end can we safeguard our legitimate rights and interests in the real sense.

Rights protection companies bear the brunt

It is undeniable that both the government and the electronic commerce platform are constantly introducing and perfecting policies to deal with the occurrence of infringing incidents and safeguard the rights and interests of consumers as much as possible. Our electricity supplier management is also moving towards standardization.

And what role should enterprises play?

Many enterprises and manufacturers believe that Internet rights protection and brand packaging are almost impossible for themselves and eight brands.

However, there is almost no one in China's electric business circle who wants to be open to the public. That is, when the brand develops, there will be a lot of double eyes staring at the edge ball you are ready to play.

To a certain extent, the right protection issue is absolutely "no worries". China's e-commerce must rely on the real strength and the overall view of the enterprise to support further development.

The government and the electricity supplier can only make the weave more dense, consumers are more careful and do not have the ability to distinguish the authenticity from the professional. The last straw that can really override piracy is derived from the enterprise itself.

Enterprises know their advantages best and know who is their "imitator" in the market. In the future, the road of standardized management of enterprises must have the active participation and unremitting efforts of enterprises to go healthier.

From this point of view, the final victory of Gloria's rights protection case shows Gloria's determination to resolutely crack down on piracy violations, and is a great encouragement to other enterprises' confidence in combating infringement.

If every enterprise can stand up and stick to the struggle for safeguarding rights, the management of the electronic business platform will become easier and consumers will be able to buy a safe and secure way.

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