Luxury Brands Should Be "Neighbors" With Fast Fashion Brands.

At present, the global economy is in general decline, and China's economic development is also relatively slow.

But why did the construction industry never stop? Will the future shopping malls be successful? In fact, the purchasing power of Chinese customers is amazing. Last year, Chinese tourists spent $1650 billion abroad, 28% higher than in 2013.

This proves that there are more shops and more products that Chinese people's wallets are still loaded. Let's see if they can hold up their stomachs.

The newly developed shopping malls want to bring in the fast fashion as a savior.

The reason is also obvious, while luxury brands are in recession, fast fashion brands are thrived.

H&M now has 250 stores nationwide. On this basis, it will continue to open 80 new stores this year. Zara plans to open 60 stores; UNIQLO has opened 100 new stores last year, and the pace has not been reduced. This year, the target market has been opened to 100. As soon as Forever21, Gap and other fast fashion brands have plans to increase their stores, they intend to fill the Chinese market.

What an astonishing figure this is, which is less than five years old.

UNIQLO can be seen everywhere throughout the country.

In addition to the change in store numbers, there will also be adjustments in brand positioning in the mall.

In the past, luxury brands such as Gucci were opposed to the same fast fashion as Gap, and now they may be required to adjoin fast fashion brands, according to Jones Lang LaSalle's report.

In order to attract more tourists, not only shopping malls, high-end brands, but also the need for these fast fashion brands to bring people.

This is unthinkable in the past.

In the face of shopping malls, especially the newly opened shopping centers, they usually have absolute right to speak.

The brand is very strict with the environment and neighbors, and usually needs to tune in with its own style.

There have been shopping malls in order to attract luxury brands to enter the nearby fast-food restaurants.

In the existing top shopping centers, luxury brands and

It is impossible to adjoin the short term.

The first floor, the two floor and the third floor of the shopping mall have always been strictly sorted according to the brand hierarchy.

For shopping malls, there is not only one headache.

In addition to the poor sales of luxury goods, the consumption of low-end clothing brands in physical shopping centers has been completely broken down and occupied by online shopping.

Ma Yun has changed the retail business in China with Taobao, and Jingdong is further promoting the development of online shopping.

Last year, the total consumption of Internet reached 11% of the total retail trade.

When the high-end market shrinks and the low-end market fails, the physical shopping centres can only devote themselves to fast fashion brands.

In fact, this is also the result of mutual benefit. For example, the brand development of Zara brand is so good because it has superior development environment, and the discourse power in the fashion circle has also been gradually enhanced.