13 Ways To Increase Telephone Interview Customer Success Rate

People often ask me how to improve the telephone interview customer's success rate. We need to know that telephone interviews with customers are one of the most important and basic tools for a key account marketer. It is also the first key to determine the success and failure of your sales process. Based on my more than 10 years of sales experience, I would like to summarize this issue in detail.

1., stand up and make a phone call with a smile on your face, so that your essence, spirit and spirit will be passed to each other by voice and win the favor of others.

2. it is best to use your mobile phone instead of the landline to call the customer. Many customers, especially those who are often harassed by sales people, do not like to pick up the landline phone.

3. first hit the landline, then the cell phone. If nobody answered, the bell should not exceed 5. Another time to fight, or send a message to each other, politely introduce yourself, about the next time to call. No matter whether he can get back the information, he can be regarded as a greeting and a reason for his next call.

4., be polite to confirm the identity of the client, and clearly tell him who you are. You must pay attention to your tone and speed, and let the other person feel your respect, sincerity, friendship and humility. You can say, "Hello, hello. Is this Zhang Chang? I am Wang Dong, sales manager of Dacheng Electrical Appliance Company. You call me Xiao Wang."

5., politely consult your customers for a few minutes. (customers are usually very busy. When they receive your phone call, they hope to solve the phone call as soon as possible) and ask him for a certain question or thing. No one will refuse your advice, but almost everyone will be upset about your direct question.

6. if it is possible to properly praise customers or their companies (customers are effectively praised, IQ will drop more than 50%, or even become a negative number), but flattering flattery will increase the IQ of customers by more than 50%.

7. know that the purpose of your call is to talk, not to sell products. Don't rush to introduce your products before you know the basic situation and general needs of customers. It is to introduce products, and to describe what value and benefits your products can create to customers through the most concise language, not the technical details of your products.

8. first, we must express our understanding and explain the objections and questions raised by our customers, and quickly change the topic to guide the customers' attention and interest points.

9. introduce the points of value and benefits, and you can timely ask for the interview requirements in order to stimulate the customers' interest in further understanding.

10. if the customer says there is no time, you have to say no matter immediately, then ask him with the choice method: "Liu, then, do you see tomorrow morning or afternoon? I'll visit you again." maybe the customer will also say there is no time. As long as he doesn't take the initiative to hang up the phone, as long as he is not angry, you continue to make appointment with the choice method. When he agrees to a certain time and place, you have to repeat it again.

11. customers may find reasons to refuse to interview, so that you can send information to him. Unless you send materials to customers in other counties, you always have to find a reason to send them to your customers. You can say, "I have some information to show you, I believe you will be interested!" when you say I have something to show you, you immediately arouse the curiosity of the customers, which is likely to enable him to meet you. If you still don't want to meet, you'd better ask the client to go to Q or mail box, send him an electronic version of the information, then call to confirm whether you receive and explore the possibility of interview.

12. if you are very unlucky, you are hung up by customers. Do not lose, please believe, this is purely normal. If you are a client, you will often do this. At this time, do not think there is no chance. If your heart is in it, your dream will be there, but everything will come back again.

If the customer directly hangs up your phone, you can call over the phone and say that your cell phone signal is not good. You have to be careful. This may make your customers see through your tricks and hang up the phone. But it has been hung up once again. It doesn't matter if I hang up again. You can also send some information to the customer that he may be interested in, such as some of the differences and advantages of your product, the value that can be created for the customer, even your perception of life or reading experience, or even some common sense or health knowledge, no matter whether he can go back or not, he will be able to make it happen every time. I used this method to make many customers come back to life and volunteer to call me.

13. if you are more unlucky, you may not even know who to call the customer's phone. You can call the client or the receptionist for help. You can say to the switchboard miss, "can you do me a favor? I lost my cell phone and changed my card. I couldn't get Liu's phone call, so I had to call you. I confirm, I remember that Liu's telephone number is 139." Maybe you do not know if the other person is surnamed Liu, and whether the phone is 139 or not. This is called "intentionally wrong" in psychology. It is very likely to let the other person tell you what you want.

People often ask me how to improve the telephone interview customer's success rate. We need to know that telephone interviews with customers are one of the most important and basic tools for a key account marketer. It is also the first key to determine the success and failure of your sales process. Based on my more than 10 years of sales experience, I would like to summarize this issue in detail.

1., stand up and make a phone call with a smile on your face, so that your essence, spirit and spirit will be passed to each other by voice and win the favor of others.

2. it is best to use your mobile phone instead of the landline to call the customer. Many customers, especially those who are often harassed by sales people, do not like to pick up the landline phone.

3. first hit the landline, then the cell phone. If nobody answered, the bell should not exceed 5. Another time to fight, or send a message to each other, politely introduce yourself, about the next time to call. No matter whether he can get back the information, he can be regarded as a greeting and a reason for his next call.

4., be polite to confirm the identity of the client, and clearly tell him who you are. You must pay attention to your tone and speed, and let the other person feel your respect, sincerity, friendship and humility. You can say, "Hello, hello. Is this Zhang Chang? I am Wang Dong, sales manager of Dacheng Electrical Appliance Company. You call me Xiao Wang."

5., politely consult your customers for a few minutes. (customers are usually very busy. When they receive your phone call, they hope to solve the phone call as soon as possible) and ask him for a certain question or thing. No one will refuse your advice, but almost everyone will be upset about your direct question.

6. if it is possible to properly praise customers or their companies (customers are effectively praised, IQ will drop more than 50%, or even become a negative number), but flattering flattery will increase the IQ of customers by more than 50%.

7. know that the purpose of your call is to talk, not to sell products. Don't rush to introduce your products before you know the basic situation and general needs of customers. It is to introduce products, and to describe what value and benefits your products can create to customers through the most concise language, not the technical details of your products.

8. first, we must express our understanding and explain the objections and questions raised by our customers, and quickly change the topic to guide the customers' attention and interest points.

9. introduce the key points of value and benefits to motivate customers to understand further. Interest After that, you can ask for your interview in due course.

10. if the customer says there is no time, you have to say no matter immediately, then ask him with the choice method: "Liu, then, do you see tomorrow morning or afternoon? I'll visit you again." maybe the customer will also say there is no time. As long as he doesn't take the initiative to hang up the phone, as long as he is not angry, you continue to make appointment with the choice method. When he agrees to a certain time and place, you have to repeat it again.

Eleven Customer May refuse to interview for reasons, let you send information to him. Unless you send materials to customers in other counties, you always have to find a reason to send them to your customers. You can say, "I have some information to show you, I believe you will be interested!" when you say I have something to show you, you immediately arouse the curiosity of the customers, which is likely to enable him to meet you. If you still don't want to meet, you'd better ask the client to go to Q or mail box, send him an electronic version of the information, then call to confirm whether you receive and explore the possibility of interview.

12. if you are very unlucky, you are hung up by customers. Do not lose, please believe, this is purely normal. If you are a client, you will often do this. Don't think you don't have this time. Opportunity If the heart is there, the dream will be there, but everything will come back again.

If the customer directly hangs up your phone, you can call over the phone and say that your cell phone signal is not good. You have to be careful. This may make your customers see through your tricks and hang up the phone. But it has been hung up once again. It doesn't matter if I hang up again. You can also send some information to the customer that he may be interested in, such as some of the differences and advantages of your product, the value that can be created for the customer, even your perception of life or reading experience, or even some common sense or health knowledge, no matter whether he can go back or not, he will be able to make it happen every time. I used this method to make many customers come back to life and volunteer to call me.

13. if you are more unlucky, you may not even know who to call the customer's phone. You can call the client or the receptionist for help. You can say to the switchboard miss, "can you do me a favor? I lost my cell phone and changed my card. I couldn't get Liu's phone call, so I had to call you. I confirm, I remember that Liu's telephone number is 139." Maybe you do not know if the other person is surnamed Liu, and whether the telephone is 139. This is called "intentionally wrong" in psychology. It is very likely to let the other person tell you what you want.