Luxury Brand Proenza Schouler Sells Minority Stock For Leadership

At present, the middle end market private Holdings Company, which manages more than 1 billion dollars in assets, is the main investment target of the consumer brand with annual revenue of 1500-7500 US dollars. Now its brand portfolio includes jewelry accessories, boutique brand Ippolita, hairdressing salon Drybar, shoe shoe brand DonaldJ.Pliner and fragrance luxury brand Thyme.

Proenza Schouler and Castanea Partners did not disclose the details of the transaction, but Castanea Partners said it joined the brand "original investor camp". In 2002, the designer ProenzaSchouler Lazaro Hernandez and Jack Mc Collough jointly owned less than half of the equity in the brand. Valentino Fashion Group spent $3 million 700 thousand in 2007 to acquire ProenzaSchouler50% stake in LazaroHernandez and JackMcCollough, and then Valentino Fashion Group was acquired by PermiraAdvisersLLP, a European Private Equity Fund. In 2011, it sold Group holdings to 20 investors, led by Group, the founder of Group brand and its business partner and Chief Executive Officer of Holdings Company.

The sale of ProenzaSchouler shares may be investors such as AndrewRosen. It is reported that, as Asia's apparel giant Fast RetailingCo.Ltd. (9983.T), Japan's Xun Marketing Group's Theory, HelmutLang and JBrand many clothing brand CEO AndrewRosen hopes to focus on the development of the above brands.

Last year, it was reported that LVMHMo tHennessyLouisVuittonSA (LVMH.PA). MOET & CHANDON Hennessy LV The group is also interested in ProenzaSchouler.

stay ProenzaSchouler ShirleyCook, who has been the chief executive of the brand at the time of its establishment, will step down and hand over the brand to the high-end department store retailer SaksFifthAvenue, Sax, former president and chief sales officer of Fifth Avenue, RonFrasch. RonFrasch2014 joined CastaneaPartners as a partner in operation at the beginning of the year. He and CastaneaPartners's managing partner BrianKnez will enter the ProenzaSchouler board. The other board members include AndrewRosen, JohnHoward and former chief executive officer of BurberryGroupPLC (BRBY.L) Boboli group. RoseMarieBravo 。

In the announcement, ProenzaSchouler praised ShirleyCook for its core role in the development of the brand, and also promoted the process of introducing CastaneaPartners investment and major projects such as the development of the first perfume such as L Or alSA (OREP.PA) L'OREAL group.

Now LazaroHernandez and JackMcCollough, the creative director of ProenzaSchouler, point out that CastaneaPartners's stake in the brand has opened a new chapter for the brand. It is reported that the brand is now earning nearly $85 million a year, with 10 independent stores and more than 250 sales outlets in 20 countries and regions. The introduction of new investors and the introduction of new leaders will help brands further explore their potential and are expected to transform into new fashion brands. With the authorization of perfume, JackMcCollough said ProenzaSchouler's next step might be to develop men's clothing brands, but brands need to develop organically step by step.