Xinguang Heaven And Earth Has No Luxury Or Fast Fashion.

You can not regard Suzhou Xinguang world as a replica of Beijing's Xinguang world, because the planning of the two is completely different.

The total commercial area of 88 thousand square meters of Xinguang Tiandi has neither chosen to introduce international first-line brands, nor has it introduced such fast fashion stores as ZARA and UNIQLO, which can bring large passenger flow.

Instead, the company has chosen some of the hottest designer brands in the market.

The main shops on the first floor were given the new designer brands of SHIATZY CHEN (Xia Ti Chen), APUJAN (Zhan Pu), VEGA ZAISHI WANG (Wang Zaishi), SIMONGAO (Gao Yang).

Among them, some brand designers are the first independent shops.

Each brand occupies about 100 square meters. Designers can make full use of space for product display and sales. Besides, the windows on the first floor are also the new products of these designer brands.

Independent designers are getting more and more attention, but at the present stage of fashion consumption in China, it is doubtful whether independent designer brands with relatively low popularity can bring enough people to drive consumption.

After the opening of Beijing's old Buddha, the business situation has always been unsatisfactory, and the biggest contribution to the whole is still the luxury brand on the first floor.

According to I.T group's earnings report, Beijing's Buddha opened a deficit of HK $20 million in the first year.

Wu Xinda, chairman of new China three Yue China, told reporters on the interface that the current brand occupancy rate has reached 95%, and that luxury brands will enter in the future.

He also predicted that the first annual turnover of Suzhou Xinguang world would be 1 billion yuan, and the breakeven point could be achieved in three years.

The idea is called "Silk Road Tour", except for China.

Brands such as Kelly Wearstler, Philip Crangi, Courtney Crangi, John Eshaya from other countries have also been registered.

Suzhou Xinguang World Park is located in several offices, such as Kowloon warehouse, Sun Hung Kai and times international. The location of the high-end office buildings such as Jiu Guang Department store, moonlight pier, and harmony square is about to open.

The sincere goods bookstore is also in this business circle.

Considering the surrounding high-grade office buildings and residential quarters, the consumption power of customers should be beyond doubt.

However, it is a dangerous decision to put such a big brand proportion on the independent designer brand.

Another shopping center with similar investment strategy is Beijing old Buddha.

In 2013, the opening of the Old French Buddha Bu Kewen, a joint venture between the French Lafayette department store and the Hongkong I.T group, opened a brand area of "Asian power" on the four floor. The design works of Gao Yang, Wang Zaishi, Bu Kewen, Liu Qingyang and others can be found here.