Selling Goods That Yintai Department Can'T Sell

After losing the momentum on the B2C battlefield, the intime net learned how to make the motivation more pure and successfully induced the metamorphosis of the traditional line. This is the value of the new Yintai network to Yintai business.

Why can't we buy things on Yintai store online? How can we sell more SKU online under the fixed space of incomparable land and money? The fact that the past has existed is due to the integration of O2O.

Take the Hangzhou Wulin Plaza store as an example, some stores are less than thirty square meters, and the brand pressure mountain is big, because according to the storefront requirements, selling new products is not an indicator.

In view of this situation, Yintai net encourages brands to put old products on the Internet, under the guidance of shopping guide, to promote more single store sales.

"These consumers are always trying these clothes, and the size of the size is well known, just waiting for a discount.

Yintai network is equivalent to putting goods in the "shopping cart", ready to buy.

A Yintai shop manager told the billion power network.

Another scenario is that, for offline stores, brands need to prepare large quantities of goods. However, because the rate of sale is relatively low (usually 40%-50%), the cost of remaining stock is very high, and the whole sales promotion process also needs many shopping guides to see goods.

The solution of Yintai network is that the 10 brands are only equipped with one SKU, each SKU has two-dimensional code, and the brand carrier delivers dozens of samples, but it enlargs the volume of the promotion pool.

Correspondingly, the number of shopping guides is also greatly reduced, and only one can be inserted in the import and export.

Put forward a more bold idea, in the next three years, the store will become the storehouse of the brand dealer directly, can deliver goods, also can the user go to the store to pick up the goods.

"The most important thing to get through online and offline is not only the extension of physical area after integration, but also the fact that it does not close for 24 hours.

Property costs,

Without increasing the premise, the whole time operation will ensure the fragmented shopping experience of users.

Of course, the premise of all this beautiful assumption is that Yintai net must realize the electronization of stock.

Just like

In the future, with the support of Alibaba big data, we will fully realize the electronic commerce of all channels, and gradually achieve full channel business electronization. Finally, it will become a big data driven consumer solution provider open to the whole industry.

It is reported that Yintai's killer is a single product management system, its original purpose is to open electronic small ticket, in order to save salesmen handwritten triad, customers to the bank stage queuing time.

Now, in order to adapt to the operation of O2O, this single product management system has begun to solve some data and record a large amount of merchandise information.

In addition, Yintai net also designed a new product, "meow cargo", which digitized the goods of department stores through technical means.

"Among the more than 100 brands currently entered, we hope to set up KA brand, so that these brand online sales will account for 20% of the offline stores."

Guo Manqin said.

20% not only represents the increase in sales of Yintai network by more than more than 30 billion, but also means that only in this way can we take the initiative to explore electronic products.

"If you enter these complicated things, if there is no profit drive, the shopping guide will not go to the studio of the planning department to take photos, trim, check the size and make the details page.

When we can help guide sales outside the physical stores, and this part of the sales also feedback to his sales performance, he will take the initiative to do it.