South Korean Brand B2W2 Rights Protection Storm Again

The famous Korean brand B2W2 is a world-renowned children's clothing brand. Because of its beauty, loveliness and handsome features, it has quickly occupied the market of the international children's wear market. Its main products are children's wear,

Children's caps, scarves and so on, the design concept in addition to selecting children's favorite patterns, but also emphasize the contrast of color, loved by the majority of children.

B2W2 brand children's clothing entered China, with its unique lovely, leisure, handsome and other characteristics, rapidly in China, especially in the network platform (such as Taobao, Alibaba, Jingdong, etc.) set off a wave of Korean, in the short term will make mothers favor B2W2 children's clothing.

With the rapid upgrading of B2W2 children's brand awareness and the rapid expansion of network influence, B2W2 quickly surpassed many similar brands and grew up to be one of the leading brands of Korean children's clothing.

Its unique beauty, lovely, leisure, handsome, personality and other characteristics, favored by mothers and chasing, its rapid growth reflects the popularity of B2W2 in the baby products market.

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At the same time, B2W2 will inevitably become the object of infringement.

Under the most rampant period of trademark infringement, according to incomplete statistics, the sales of children's clothing or related products on Taobao have more than 60% of the sales volume of children's clothing sold on B2W2.

It has a very negative impact on the brand development and market expansion of B2W2.

Faced with such a serious phenomenon of brand infringement, B2W2 has always been on the road of difficult safeguarding rights.

In recent years, B2W2 has made tort claims against dozens of children's clothing manufacturers producing B2W2 infringing trademarks in Shandong, Fujian, Guangdong, Liaoning, Zhejiang, Hubei and Jiangsu, and has achieved remarkable market results.

As early as 2008, B2W2 trademark has been classified into twenty-fifth categories in the world.

China's trademark office has applied for registration on various commodities such as shoes, caps, socks, gloves and so on. However, China's trademark office has not yet approved the registration of the application.

At the end of 2011, B2W2 was finally registered in China, and the trademark registration certificate was issued by the State Trademark Office of China.

The registration and approval of B2W2 trademark has brought more powerful legal weapons to its independent rights protection.

On the basis of the trademark registration, B2W2 has increased investigation, complaints and lawsuits on trademark infringement in the market, and has gradually said "NO" through trademark infringement, such as industrial and commercial complaints, court litigation, Taobao rights protection platform, and so on.

Over the years, B2W2 has carried out a series of multi-channel rights protection and achieved very good rights protection effect.

"For infringement cases, we will never tolerate it. We must take legal weapons to protect our interests from being infringed, and wake up many enterprises' awareness of the protection of independent property rights."

B2W2 brand operation center responsible for the rights protection action has been interpreted.

After years of experience in safeguarding rights, the B2W2 Center for human rights believes that government and industry organizations such as Taobao need to further standardize the market order, and establish a complete and convenient brand rights protection mechanism as soon as possible, simplify the procedures of brand rights protection and reduce the cost of brand rights, so as to create a favorable development environment for brand development.