Shenzhen Costume Fair Staged A History Of Chinese Fashion Industry Evolution.

2015 Shenzhen trade fair, thousands of brands gather fashion influence

Fifteen years, more than 20 countries, more than one thousand clothing and apparel brands, the fifteenth (Shenzhen)

While leading fashion, we should guide fashion culture and consumer behavior.

It can be said that the fifteen year Shenzhen Trade Fair is a complete history of Shenzhen clothing development.

Exhibition upgraded to fashion creative industry group

The exhibition promotes the pformation and upgrading of the garment industry, which is a unique industrial model in Shenzhen.

In 2001, China (Shenzhen) international brand clothing and apparel fair was first organized. It was initially selected for the high level guild hall, with an exhibition area of only 15000 square meters and 190 exhibitors.

The original purpose of these exhibitors is to find a breakthrough from the domestic market in the cold winter period of "OEM", so that casting brand and polishing brand will become the only way out.

"Founded in the domestic market, and even affects the international market."

"The brand of the world" is simply an Arabian tale in Shenzhen, which was originally full of "clothes making workshop".

However, after 14 exhibitions, the Shenzhen Trade Fair has played the role of media and incubator, and promoted the fashion industry in Shenzhen.

Data show that 6 of the 10 garments sold in China's first tier city shopping malls are from Shenzhen.

This year, the fifteenth Shenzhen Trade Fair has reached an exhibition area of more than 80 thousand square meters, accommodating more than 3000 booths in 6 major pavilions.

On the basis of the evolution of garment factories to the fashion industry, Shenzhen garment trade fair is promoting the upgrading of traditional industries into a fashion creative industry cluster based on creativity and innovation.

Thousands of brands gather fashion influence

There will be more than one thousand brands participating in this exhibition, many of which are well-known in China.

Clothing brands are listed, such as AUM, YINER, INSUN, PSALTER, Songof Song, OBBLIGATO, SEELER, MYMO, EITIE, Heng Yun, MYSCISSORS and so on.

Strong brand collection, forming an overwhelming fashion influence.

Shen Yongfang, President of Shenzhen garment industry association recalled, "exhibitors of the first exhibition are not easy. Many clothing brands are still in the stage of processing fees, and have no concept of brands."

However, this dilemma has not shaken the promotion of branding and originality of Shenzhen trade fair.

Through rendezvous platform, a large number of local communities

The brand has sprung up, including Mass Phil, video fashion group, Geris, Nals, Ma Tiannu, pink wardrobe, Providence, card Dun, vensano, Ou Bolan slave, Yi Hui, Mu Lan, Deng Hao, Ji Xiang Zai and many other brands, and many designers start from the service trade fair, and shine brilliantly in the domestic and even the world fashion stage.

International trade trends

The overseas exhibition group of the trade fair is shining again. There will be more than 20 brands from the UK, France, Italy, Germany, the United States, Spain, South Korea and China Macao.

Among them, the Macao Pavilion is the first time to launch an exhibition with the original brand of Chinese and Western collision.

The Korean Pavilion, which has performed well over the years, will also start again. The exhibition will not only accommodate clothing and accessories, but will also convey the trend of Korean culture and create a new trend.

The European and American pavilion is also an important force in the overseas Chinese Legion. WH, the European and American brand collection founder WeiHunter, said that last year's first time was tight and not well prepared.

The exhibition will be upgraded both from the brand lineup and the exhibition scale, and it will advance the 2016 spring summer new products in Europe and America.

The more than 10 thematic activities show every day.

This fair has arranged special events and fashion show to take turns.

Development and upgrading.

By integrating the Futian shopping Carnival and the Royal Plaza fashion carnival, the professional exhibition and consumer behavior are integrated to make the exhibition closer to life and make life more fashionable.

At the same time, the exhibition's ideological authority is also constantly upgrading.

Among them, the four major forums, respectively, on new media, new trends, new models, new technologies, to stimulate the leaders of fashion circles "technology leading fashion" brain waves.

In addition, many brands choose to celebrate "birthday" on the trade fair, including NAERSI, She's, Wonderful and so on. They will bring the anniversary celebration and trend release. In addition, JINGNA, A/E, LIZZY, Distintivo Femer, ONLY SIMPLE, oneness creativity, BEANS beans, and Uygur will release the latest trend.