What Are The Reasons For The Loss Of Clothing Stores?

First, do not analyze, blindly purchase.

Many people decide to do business, and they want to get everything done at once.

Taking time is a good thing, but without analysis and planning, action is blind.

When you want to open a clothing store, you should answer at least a few questions: where to open a shop and what to do?

What is the price of your mind? Do you want to do the same style, price and business circle? What features do you want to make? Why do consumers choose to enter your clothing store and buy clothes? If you can't answer these basic questions, you'd better not shop first, then go to the market to investigate.

Be clear about it.

Two, do not analyze the market, only to work hard.

Many bosses who have just started to go to the wholesale market only buy goods according to their own preferences, do not know the market and plan less of their products, so they won't sell well if they take them back.

It is a good thing that consumers approve of. Their favorite customers may not like it. We should study the preference of the guests rather than the boss himself.

Therefore, many customers come to us to buy goods, I advise them to start not to single a lot of goods, but should take more money to see the reaction of the market, the good sales will be more, the sales will not move down or deal with.

Three, lazy and not diligent.

Do you always open the door sooner than others, do you always stand at the door and look forward to the arrival of every customer? Do you often go to the surrounding goods to see and understand others' business? Do you share your experience with your peers? Do you often call the suppliers to understand their situation? Success will not come easily, and business must be vigilant at all times, with a sense of urgency.

Four, each must be profitable.

Business is all about making money, that's right.

But many bosses can't do it for this reason, because they want to make money in every way, make money every time and make money every hour.

For clothing stores, popularity and passenger flow are very important, which often depends on the feeling of consumers entering the shop for the first time. They feel good that they will continue to come and bring popularity, and it will be hard to come back later if they feel bad.

The consumer's perception is mainly about the perception of the price performance of the clothes. Good quality and moderate price will attract them. If the price is higher than what they expect, they will lose.

Under such circumstances,

Shops do not necessarily have profits for every item. They can take out some activities to attract people. This way, many mature clothing stores have adopted them, and the results are very good.

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In a professional language, it is to categorize and locate their products. The categories we often adopt are sales volume products, profit products, attacking products and image products.

As the name suggests, sales volume products bring sales to clothing stores. Their profit margins are low, and they can bring popularity and passenger flow. Profit products are the main products, and their styles, quality and price are all competitive. They can bring profits to clothing stores. Attacking products are targeted against the products of competitors around them. The image products are high-end products and enhance the image and grade of clothing stores.

With a simple analysis of their sales, bosses will be clear about their product status. This is an important strategy for clothing stores.

Five, there is no source of supply.

A good source of goods is scarce, not to be found in the market, but to carefully compare and communicate in detail, to understand the concept, strength and management consciousness of the manufacturers.

A good source of goods generally has the following characteristics: 1., the quality of the products is stable; 2., the styles are updated with good rhythm; 3., the price is moderate; 4., the delivery speed is fast; 5., there are certain conditions for return.

Six, will not use promotional skills

Promotion is an important way to drive popularity, but bosses without professional training often think that promotion is a price cut or a discount.

Yes, price is very attractive to consumers, but anyone who uses price cuts will be used.

For consumers, price cuts are common, and ordinary price cuts are less attractive to them.

The power of promotion lies in

On the basis of the research, we use various promotional methods together.