"Capsule Series" Is New. What Is The Question Of The Industry?

The capsule series corresponds to Capsule Collection, and the source of the term Capsule (capsule) can be traced back to a grocery store in Britain in the 70s of last century. This grocery store pioneered the use of Capsule Wardrobe (capsule wardrobe) as the name of a specific series of clothing sold.

The name is "capsule Wardrobe", because this series of costumes are all based on classic style, and today's language is actually equivalent to "basic money", which means that these clothing formats are classic, not obsolete, and even do not appear to be abrupt in any season.

The meaning of "capsule series" is very different from the original one. Now it is basically equivalent to the synonym for cross boundary cooperation.

Today's fashion brands often launch an instant product line. They do not necessarily have a name, but they are often referred to as "capsule series".

What the hell is this?

However, the term "capsule series" has been promoted. It is a matter after the 80s of last century. Many fashion magazines began to quote this noun, and explicitly defined it as a brand specific product line composed of a number of single products.

In 1985, American designer Donna Karan first launched a capsule series containing seven commonly used products.

Since then, many brands have followed suit and launched their own capsule series respectively.

These may be slightly different from the "capsule series" in fashion news you read today.

Yes, if the original capsule series is still true to the meaning of the so-called "classic", then the capsule series in today's vocabulary is quite different.

We often hear about the brand and so on.

Or the designer has jointly launched a capsule series capsule series.

The pronoun, which makes many consumers mistaken that all the design products of cross-border cooperation are called capsule series.

For example, at the beginning of this year, the flagship brand of Italy.

We announced the launch of a capsule series containing eight single items, which will be sold on the Net-A-Porter website in collaboration with Net-A-Porter website.

In fact, this is not the first time Net-A-Porter has collaborated with designer brand in this way.

For example, last year, the Cara Delevingne and DKNY brands jointly launched a capsule design product line full of street elements.

Like this supermodel and brand joint launch of the so-called capsule series case, you can also find an earlier example of cooperation between Kate Moss and TOPSHOP, and the cooperation between the two is not only a cooperation season, but several series of consecutive seasons.

It seems that the capsule series is now clearly a big hat for a variety of joint cooperative products, and the meaning of the original "classic" and "condensed" has become very insignificant, because now these cooperative products are not as fastidious about the trend of "going tide" than before. On the contrary, joint cooperation has also highlighted some stylistic characteristics of one side, such as designers, supermodels or collaborating stars.