Cross Border E-Commerce Is One Of The Five Import E-Commerce Models Of "E-Commerce With Chinese Characteristics"

　　 internet The hottest field at present Cross border e-commerce It is also a besieged city. Those outside want to come in and those inside want to go out. Cross border e-commerce has reached the level of "business talks cross-border". From policy to market, from merchants to consumers, from e-commerce giants to start-ups, they all want to make a difference in cross-border e-commerce.

In 2014, there were more than 5000 cross-border e-commerce platforms in China, which carried out cross-border business through various platforms Electronic Commerce There are more than 200000 enterprises, cross-border e-commerce transactions reached 4 trillion yuan, up 30.6% year on year, accounting for 14.8% of total imports and exports, and the growth rate is far higher than the growth rate of foreign trade in the same period. Some institutions predict that the scale of China's cross-border e-commerce will reach 8 trillion yuan in 2017, with a compound growth rate of 26%.

There are two types of cross-border e-commerce. Import e-commerce refers to goods sold abroad through e-commerce platforms and cross-border logistics, while export e-commerce refers to goods sold abroad. China's cross-border e-commerce trade is dominated by exports, accounting for 86.7% in 2014, while import e-commerce is still in its infancy. With the growth of the domestic market's demand for overseas goods, the proportion of cross-border e-commerce imports will continue to increase, and is expected to reach 16.2% by 2017.

　　 Why is cross-border e-commerce "e-commerce with Chinese characteristics"?

Chinese businessmen all know one thing. Every night at seven o'clock, they lock the News Broadcast. It is a policy, a guide, and even a business opportunity. On March 1, 2014, the headline of News Network said that "cross-border e-commerce has maintained a growth rate of more than 30%, and China is becoming the center of global cross-border e-commerce together with the United States", which sounded the clarion call for the explosive development of cross-border e-commerce.

From the "National Six Rules" in 2013 to the "National Eight Rules" not long ago, the government has introduced at least 16 supportive policies involving cross-border e-commerce in 17 months. Business should be guided according to the situation and follow the trend. Businessmen who are more sensitive to policies are more likely to succeed, which is more prominent in China. The advocacy of the government will often become a new industry "outlet". The rapid development of cross-border e-commerce has the meaning of "e-commerce with Chinese characteristics".

With the introduction of supporting policies at a faster and faster pace, the barriers to payment, logistics, customs declaration and inspection in the development of cross-border e-commerce are gradually eliminated, the market demand is increasing, and cross-border e-commerce is ushering in opportunities for accelerated development.

　　 How to play the five major import e-commerce models?

Import e-commerce is developed from the original purchase agency and overseas shopping, but facing the huge import e-commerce market, Purchase on behalf and Overseas shopping It can no longer meet consumer demand. In 2014, the scale of import e-commerce reached 590 billion yuan, and is expected to reach 1850 billion yuan in 2017. The huge market space has attracted a lot of people from e-commerce giants to individual entrepreneurs.

JD went overseas and made full efforts to carry out overseas direct purchase. Taobao and Amazon launched special global purchase channels; Jumeiyoupin, Vipshop and other vertical e-commerce businesses have increased cross-border e-commerce business; The vertical cross-border e-commerce platforms such as Yangqua, Mitao and Miya have won a lot of money financing , rapid rise; Even logistics enterprises like Shunfeng are unwilling to lag behind and launch "Global Shun".

The modes of import e-commerce mainly include M2C C2C、B2C、 Special sale, social networking and shopping guide.

The representatives of M2C are Tmall Global and Foreign Dock. Merchants enter the platform, and transactions are conducted by merchants and consumers themselves. The platform solves payment and information communication.

C2C is the buyer mode. The platform side recruits buyers overseas through qualification review, and the buyers screen the goods and then sell them to consumers on the platform. The representatives are Global Shopping, Ocean Terminal Sweeping App, Street Honey, etc. The homogenization competition of this mode has been very fierce, but also faces the problem of fake goods.

The B2C model represents JD and SF. Its advantage is that the purchase price is low, and it is easy to attract consumers with cheap prices, meeting the essence of cross-border e-commerce that "both cheap and good".

This is the most suitable model for enterprises in traditional industries to transform into cross-border e-commerce.

The special sale will be represented by Vipshop and Koala Overseas Shopping. The nature of this model is consistent with the characteristics of overseas shopping. The source of goods purchased by overseas shopping is usually uncertain, which is consistent with the nature of the special sale, and the sale ends. The difference between Vipshop and Koalas overseas shopping is that Koalas are self-employed, and Vipshop is a supplier who is in charge of goods.

Representatives of social networking and shopping guides are small and beautiful companies, such as Little Red Book, Little Peach Jam, what is worth buying; wait. However, because this mode is very light, extremely dependent on external suppliers, and the supply chain outsourcing, it is difficult to control the quantity and timeliness.

　　 Where are the most cross-border people?

At present, the development of platform and vertical import e-commerce is still in the initial stage, and the category and supply chain construction need to be improved. The further development of platform and proprietary e-commerce in the import field is the future trend of cross-border import e-commerce. Behind the booming cross-border e-commerce, the import brand merchants and import traders who previously controlled the voice of imported goods seemed very lonely, and they watched their businesses being divided up by e-commerce.

If it is a quick portrait of import brands and traders, two characteristics will be found: 1. having import sources and offline distribution channels; 2. Understand cross-border, import and customs.

In short, these people may be the most import savvy and cross-border people in China. Normally, they should be the most qualified to become cross-border e-commerce through B2C mode after the arrival of the tuyere. However, their problem is that they only know about import, but not e-commerce. There are only two ways to solve the problem: either build an e-commerce platform by self building team or entrust the platform building work to a professional third-party e-commerce service agency. A smarter and faster way is to entrust professional things to professional people. At the same time, it can also save costs and reduce investment.

Some time ago, the domestic e-commerce SaaS platform kilometre network launched an integrated cross-border e-commerce solution specifically for import brands and traders who intend to transform cross-border e-commerce. The highlight of this scheme is that it can directly connect with the customs system, so as to effectively speed up the customs clearance of goods. Through the "direct marketing+agency" mode, it helps users build PC malls and differential sales agency systems by leveraging WeChat merchants.

It should be noted that playing B2C cross-border e-commerce requires four elements: capital, team, source of goods and logistics. Import brands and traders must carefully consider the above four points before deciding to start. These four links are indispensable. In addition, it is also critical to find a reliable third-party service provider.

There is also a trend that with the popularization of smart phones and the improvement of the network environment, users' mobile shopping habits are gradually solidified. For cross-border e-commerce, deep cultivation of mobile terminals will be a new trend. For cross-border import e-commerce, the mobile terminal will certainly become the next battleground.