Cross-Border E-Commerce Is The 5 Major E-Commerce Model Of "Chinese Characteristic E-Commerce"
Internet
The hottest areas in the world.
Cross-border electricity supplier
It's also a besieged city. The outside wants to come in, and the inside wants to go out.
Cross border electricity providers have gone to the level of "business must cross the border", from policy to market, from businesses to consumers, from e-commerce giants to start-up companies, all want to make a difference in cross-border e-commerce.
In 2014, there were more than 5000 cross-border e-commerce platforms across China.
Electronic Commerce
There are more than 20 enterprises in the world, and the cross-border e-commerce business volume has reached 4 trillion, an increase of 30.6% over the previous year, accounting for 14.8% of the total import and export volume.
Some agencies predict that in 2017, the scale of cross-border electricity business in China will reach 8 trillion, and the composite growth rate will be 26%.
There are two types of cross-border electricity suppliers. They sell foreign goods through the e-commerce platform and cross-border logistics in China, which are imported electricity suppliers, while selling domestic goods to foreign countries is called export business.
China's cross-border electricity supplier trade is mainly exports, accounting for 86.7% in 2014, while the import business is still in its infancy.
With the growth of demand for overseas goods in the domestic market, the proportion of cross-border electricity supplier imports will continue to rise, and by 2017, it is expected to reach 16.2%.
Why is cross-border electricity supplier "e-commerce with Chinese characteristics"?
Businessmen in China know that one thing is to lock the news network at seven o'clock every night. It is policy, guidance and business opportunity.
In March 1, 2014, the news broadcast showed that "cross border e-commerce has maintained more than 30% growth. China is joining the United States as the center of global cross-border e-commerce", and has sounded the clarion call for the exploding development of cross-border e-commerce.
From the "six countries" in 2013 to the "eight countries" in the near future, the government issued at least 16 support policies involving cross-border electricity providers in 17 months.
The more sensitive the business is, the more sensitive the businessmen are, and the easier it is to succeed. This point is more prominent in China. The government's advocacy will often become the "draught" of the new industry. The rapid development of cross-border electricity providers has the meaning of "e-commerce with Chinese characteristics".
As the pace of supporting policies is getting faster and faster, obstacles such as payment, logistics, customs declaration and inspection in the development of cross-border electricity providers are gradually being eliminated, and market demand is increasing. Cross-border electricity providers are ushering in opportunities for accelerated development.
How can the 5 main modes of import electricity business be played?
The import electricity supplier came from the initial purchasing agency and Hai Tao, but faced with the huge import electricity supplier market.
Buying on behalf of
and
Hai Tao
It can no longer meet the needs of consumers. In 2014, the size of the import business reached 590 billion, and it was expected to reach 18500 billion in 2017.
The huge market space has attracted the attention from business giants to individual entrepreneurs.
Jingdong has gone overseas to take full advantage of overseas direct sourcing. Taobao and Amazon have launched specialized global channels. Jumei.com, vip.com and other vertical electric providers have increased cross-border e-commerce business; foreign terminals, honeycomb, honey buds and other vertical cross-border e-commerce platforms have received large sums of money.
financing
Rapid rise; even logistics companies such as Shun Feng are unwilling to lag behind and launch "global Shun".
The mode of import business is mainly M2C, C2C, B2C, special sale and social networking, shopping guide.
The representative of M2C is Tmall international and ocean wharf, merchants enter the platform, pactions are carried out by businesses and consumers themselves, and platforms solve payment and information communication.
C2C is the buyer's mode. The platform side recruits the buyer through the qualification examination, buys goods from the buyers, and sells them to the platform to sell to the consumers. It represents the global purchase, the Ocean Terminal sweep App, the street honey, and so on. The homogenization competition of this mode is very intense, and it also faces the problem of fakes.
The B2C mode represents Jingdong and Shun Feng. The advantage is low purchasing price, easy to attract consumers at cheap prices, and satisfy the essence of cross border electricity providers' "cheap and good".
This is the most suitable mode for enterprises in the traditional industry to pform cross-border electricity providers.
The sale will be represented by vip.com and koala Hai Tao, which is consistent with the characteristics of Hai Tao. The procurement of Hai Tao's own goods is usually uncertain, conforming to the essence of the sale and the end of the sale.
The difference between vip.com and koala sea is that koala is self operated and vip.com is a supplier.
The representatives of social networking and shopping guide are all small and Beauty Company, such as Xiaohong, Xiaotao jam, and what are worth buying.
However, because this mode is very light and relies heavily on external suppliers, it is difficult to control the quantity and timeliness of supply chain outsourcing.
Where are the most cross border people?
At present, the development of platform like and vertical import electric business is still at the initial stage. The construction of category and supply chain needs to be improved. The further development of the import category platform and self operated electric business is the future trend of cross-border import business.
Just behind the boom of cross-border electricity providers, imported brands and importers, who control the import rights of imported goods, seem very lonely. They are watching their businesses being carved up by electric providers.
If there are quick portraits of imported brands and traders, two characteristics will be found: 1, import and offline distribution channels; 2, understand cross-border, import and customs.
In short, this group of people may be the most importing and cross border people in China.
In principle, they should be the most qualified B2C providers to become cross-border providers after the arrival of the draught. However, their problem is: they only know import but do not understand the electricity supplier.
There are two ways to solve the problem, either to build a team to build an electronic business platform, or to build a platform to the professional third party business service providers.
A smarter and quicker way is to give professional things to professional people, and at the same time save costs and reduce investment.
Some time ago, the domestic electricity supplier SaaS platform kilometer net specifically launched an integrated cross-border e-commerce solution for imported brands and traders who intended to pform cross-border electricity suppliers.
The highlight of this scheme is that it can directly connect to the customs system so as to effectively speed up the clearance of goods, and through the "direct + agent" mode, it can help users build PC mall and derivative sales agent system.
It should be noted that there are four essential elements for B2C cross-border electric business: capital, team, supply and logistics.
Importing brands and traders must carefully consider the above four points before deciding to start. These four links are indispensable. Besides, finding a reliable third party service provider is also crucial.
There is another trend, along with the popularity of smart phones and the improvement of network environment, users' mobile shopping habits are gradually solidified.
For cross-border electricity providers, deep ploughing mobile terminals will be a new trend.
For cross-border import electricity providers, mobile terminals will become the next battleground.
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