Upgrading And Pformation Of China'S Footwear Industry, Farewell To Copycat Imitation

With China's economy entering the "shifting period", the Chinese footwear industry of traditional labor-intensive industries is facing pressure from higher labor prices, overstock and tight orders.

Moisture absorption, perspiration, pebble massage, PU elastomers...

A pair of shoe pads looks light and simple, but there is a university question.

Since 1993, Ding Rui has opened the factory to make insoles. It has been more than 20 years to identify a road and do it.

"In foreign countries, buying insoles is just like buying socks. High-end products insole can be seen everywhere in supermarkets."

Ding Ruizhan said that with the improvement of domestic living standards, consumption concepts are changing.

For this reason, Ding Rui has launched the "private ordering" service of insoles, aiming at the brand characteristics and products of customers.

We should carry out the "one to one" feature development and improve the supporting services.

At the shoe fair, the pursuit of precision manufacturing, marketing accuracy.

Not a few.

The introduction of millions of experimental equipment, only to create a comfortable sole, the collection of more than 2 feet of data nationwide, only to accurately create the most suitable for Chinese feet.

"Sports shoes are foreign products. At the very beginning, domestic enterprises imitate foreign countries.

But I don't know why it is so designed. "

Ruan Guoqing, director of Anta sports human science laboratory, said.

We must know why it is so.

Chinese shoe companies are also constantly exploring the technological elements behind a pair of shoes, one of the leading brands of local sports shoes, and Anta has pioneered the sports science laboratory in the sporting goods industry.

Ruan Guoqing said that the laboratory of sports science is to integrate the three parts of sports, people and shoes to meet the functional and comfortability of sports.

Nowadays, Jinjiang shoe enterprises are equipped with a large number of technical equipment with advanced international level, and the city is at the same time.

Relying on independent research and development, we have already mastered 229 core technologies of shoe production and have 564 patents. Among them, Anta and Guo Hui have become the drafting members of national or industrial standards.

China's manufacturing industry is facing the deep integration of industrialization and information technology, and the footwear manufacturing industry as a labor-intensive industry needs more optimization and upgrading.

Jinjiang has 3338 kinds of shoe making enterprises, with annual output.

Tourism shoes account for 40% of the total output of the country and 20% of the world's total output.

The local shoe and clothing industry is very big and needs to optimize integration.

Liu Wenru, mayor of Jinjiang, said that the footwear industry will further optimize its allocation of resources through the integration of market forces, deep rooted technology and Internet thinking.