Shopping Mall Blowout Growth Homogenization Seriously Restricts Development

Shenyang commercial blowout experience shopping center

In 2016, Shenyang commercial area or breakthrough million flat complex will face the second round of shuffle.

If a few years ago, shopping in Shenyang has only a single street and Taiyuan street to choose from, then after several years of blowout development, Shenyang's shopping has become increasingly diversified.

Now go out, Tiexi Square Business District, Youth Street business circle and Changbai, Olympic sports and other emerging.

They are all very good choices.

Moreover, Shenyang's commercial real estate is still growing rapidly.

DTZ Dead Leung Ban previously released data show that as of the first half of 2015, Shenyang has 7 million 890 thousand square meters of commercial supply market, according to the normal progress statistics of the project, the second half is expected to have 720 thousand flat commercial supply.

Shenyang's commercial blowout supply triggering a "hand to hand" business circle

The data show that according to the statistics of the normal progress of the current shopping malls, it is estimated that the shopping malls in Shenyang may exceed 10 million square meters in 2016, and the area will exceed 120 million square meters until 2020, and the market will be very large.

In the face of this astronomical figure, there is a slowdown in shopping malls and delays in market entry. Data show that in 2015, business projects like Jia Zhao and new world K11 had slowed down the market and avoided the peak.

However, the delay in the entry of these commercial projects has not reduced the pressure brought by the market.

It can be said that at present, the competition between the major business circles in Shenyang, and even the competition among the shopping malls in the same business circle, has all developed to the degree of white hot.

Especially for some traditional business circles, commercial projects in the region have entered the state of "close combat".

Prior to media reports, ZTE and New Mart's "war" continued from Taiyuan street to Zhongjie street, especially for ZTE's delayed business sector.

Perhaps the truth is the only one who knows most about the matter. From this war, people can easily feel the predicament faced by traditional department stores.

But the exit of Shang Tai Department store and Wanda Department Store is a feel that traditional department stores are getting worse.

It is noteworthy that at present, not only is the traditional department store gradually losing territory, but some emerging complexes are not victorious, and there are rumors that a complex project is not ideal because of the first round of investment promotion. Now, with the help of the government, the second round of investment promotion shows that the commercial real estate war has gradually shifted from department stores to shopping centers.

Homogenization is the source of "shopping".

Judging from the current situation, it is not only the business circle between Zhongjie, Taiyuan street, Tiexi square and so on, but the competition in the same business circle is particularly fierce.

And the fierce competition in the market is not only a huge supply, but the homogenization of shopping malls is the source of competition.

Take Taiyuan street as an example, there are many shopping malls, such as New Mart, yishdan, ZTE, new world, Wanda Plaza, Parkson, etc. all kinds of shopping malls should be a great advantage to attract tourists.

Obviously, the phenomenon of competing for tourists gradually emerged, and then led to a "bloody battle".

Several times competition, the result of the New Mart flower shop lost Taiyuan street, Yi Shi Dan quit Shenyang, should be a "blood war" winner ZTE, found that their turnover does not seem to have risen significantly, otherwise, because of the withdrawal of the two major shopping malls, Taiyuan Street passenger flow sharply decline, forming a "three injuries and injuries" tragedy.

While in Zhongxing "advancing into" street, similar scenes happened again. Zhongjie and New Mart can be said to be "changing battlefields". However, the root cause of two "enemies" is not the adjacent areas, but the two shopping malls have similar location and similar sources.

Looking at the major business circles in Shenyang, it is easy to find that the battle of ZTE and New Mart is only a microcosm of competition in the business circle. If the mall can not follow the trend and make its own personality, it will eventually be eliminated by the times.

Commercial real estate or will carry out the second round of "shuffle"

In fact, competition caused by huge supply is not necessarily bad news. On the other hand, there may be a huge opportunity behind fierce competition.

The so-called "poverty change, change the way, the poor change, the general rule for a long time", cruel competition is prompting some enterprises to seek pformation, and change is the opportunity given to every enterprise by the times, so long as we can adapt to the market and bring forth new ideas, we can grow again in this baptism.

DTZ DDD, the general manager of Northeast China, said that, at present, the market in Shenyang is experiencing the survival of the fittest. This is a pain that must be experienced during the development of a city, and it is impossible to avoid it.

In the face of this situation, the first need is the strong cooperation between the government and enterprises. For some of the less prosperous shopping malls to help them do two investment promotion, on the other hand, a large supply of business can delay the market and avoid the peak supply period.

Zhao Xin believes that in today's more competitive environment, business differentiation is very important.

At present, the first round of general merchandise adjustment has basically come to an end. The adjustment of the next shopping center has just begun.

For these shopping centers, the future can really be left behind, is likely to be very personalized, differentiated obvious shopping center.

In the future, there will be many new projects in Shenyang, such as Jia Zhaoye, K11, friendship, summer palace and so on. From the current situation, the shuffling and adjustment of business in the future will be imminent.

And according to the new world of other cities, K11

It is speculated that Shenyang's new world K11 will become a "vanguard" of experiential shopping centers in the future.