Electricity Supplier: Luxury Brand Polarization

The ultimate meaning of luxury brands is sensory experience and enjoyment, which leads to cross boundary derivatives such as lifestyle, literature and art. This kind of expression of brand connotation from different perspectives of products can be regarded as a comprehensive interpretation of the spirit of luxury brands.

With the rapid development of Internet, information flow has never been unblocked, and global parity is becoming more and more popular. CEO, Ji Wen Hong, a fashion supplier, pointed out that "some top luxury brands and some clocks and watches brands have long been making global price adjustment. Continuing to maintain regular price increases or keeping up with the trend of price reduction has become a polarization phenomenon. Because of some objective factors, such as rising costs, some brands are unable to follow the trend of price reduction in a short time. There are also some brands that insist on not reducing prices, because the production is limited, the technology is strictly enforced in the past century, and stick to slow work and meticulous work, even if the price cuts can not bring sales volume up.

"For us, the price reduction is a success." Ji Wenhong said, "let more consumption stay in China." Reporters learned that many luxury electric providers after the PRADA price cut also said that the first time to reduce the price of its brand. Secondly, in the case of price unification trend, as high-end Electricity supplier channel The advantages of the network will be more reflected in the abundance of commodities and the stability of overseas channels, which has raised the demand for our overseas supply chain. "

Ji Wenhong added that in terms of luxury goods, apart from price differences in regional selection and productivity, these problems will continue to exist even if prices fall.

Prada is about to open in third shops in Hangzhou, which is located in the famous Hangzhou Tower in Xiacheng District.

The new shop is designed by the architect Roberto Bacioki (Roberto Baciocchi), which covers a total area of about 700 square meters. The shop is divided into two floors, mainly selling women's clothing, leather goods, accessories and shoe series.

The facade of the store's visual impact is intended to pay tribute to the artist Carlos Cruz-Diez. Large display windows and light boxes are based on black marble, embedded in the bottom of the facade, and the backlit bronze and metallic aluminum structure at the top can create an unusual dynamic artistic effect both in the daytime and at night. Throughout the panorama, the shop facade is about 27 meters high, overlooking the Wulin Plaza, which is an integral part of the main facade of Hangzhou Tower A.

In addition to expensive bags, high dress attracts " Latest fashion Today, literary and artistic youth have become a group of luxury brands Prada trying to recruit. In July 23rd, Prada and the third Prada Journal literary contest jointly organized by Italy Fairmont publishing house were officially launched.

according to Prada The theme of this year's essay is: "light, shadow and mirage". Things are sometimes not what we see "(Illuminations, shadows and mirages. Things are not always what they seem). As in previous years, Prada encouraged young writers around the world to write in their mother tongue, just focusing on the theme and ensuring originality. Last year, the award received more than 20 stories written in different languages. On this list of judges, there are many writers of "solitude of prime numbers" and Paul Giordano, a Italy writer (Paolo Giordano).

On the Prada side, the original intention of organizing the literature award is to create an independent literary research platform for literary lovers all over the world who are good at capturing reality and subtlety. This sounds like the great prize for literature in China. There is no threshold. Winners will not only get thousands of euros in bonuses and works will be assembled and published. This year, Prada also said that the winning stories will be adapted to play and directly presented in theatrical form, forming a three-dimensional real experience. In addition, the awarding ceremony of the literary awards must be like a sparkling fashion party, and the fashion and literary circles are gathering together. This sense of life winner is undoubtedly tempting to all the young artists and artists all over the world.

Do not think that the Prada literature award on tall is far away from us. In fact, as early as the first competition in 2013, Peng Yang, a post-80s Chinese writer, became one of the 5 winners. Peng Yang, a Jiangsu writer, graduated from the literature department of Beijing Film Academy. His winning story, the grey story, describes the life of a deaf mute boy from different perspectives. Foreign media call it "full of dreamy description".

It can be said that Prada, as a top luxury brand, is creating a "independent literary research platform". The commercial implanting of literary awards is also interesting. For the three consecutive competition, its official website and posters have a pair of Prada glasses that appear to have no deep meaning. The three sponsor Luxottica group is a luxury brand OEM eyewear company for Prada, Chanel and Burberry. For this year's theme, Luxottica and Prada jointly launched Prada Journal optical glasses, and played the slogan of "becoming an important tool to explore the world, an important way to observe things around."