There Are Huge Business Opportunities In Sports Market. Sports Brands Increase Investment In Running Market.

The bookshop likes to call 2014 the "first year of running" in China.

Because during this year, a lot of running and running people sprung up, color running, fluorescent running and family running appeared to make running no longer a "lonely sport".

A year later, all kinds of derivatives related to running, such as social platforms and sports software, should be born, boosting the running heat and imperceptibly changing the traditional way of sports. This will provide more possibilities for the acceleration of the business in the business field.

Surveys show that when GDP per capita reaches US $5000, people begin to pay more attention to health.

Now, the most popular North going area is running on this stage. Great changes have taken place in people's life and sports concept.

As if overnight, running has become one of the most popular and popular sports choices.

In addition to the road running by 35 friends, the form of running is also varied. Running in different places, running on line and running in color are all new directions for fitness.

In the next 5 years, running will become the first sport in China. "First, the threshold is relatively low. The number of second participants can be very large, and there is no limit on how many meters to run."

However, he still put forward his own view on color running: "although the corn starch is harmless, the dust will definitely be inhaled into the lung and will be mixed with various pigments.

The first meaning of running is health.

Running software becomes the "blue ocean" of entrepreneurship

With the increase of runners, the radiation range of running software has been expanding. At present, there are at least 40 running software with larger user groups.

Many of the founders are running friends, and their original intention is "to meet some of their needs in running."

Ji Feichong's "running cat" running club mainly provides professional physical training courses for running friends, and also organizes a weekly run to give trainees the opportunity to exchange their sports experience.

"When I used to run, I always felt that there was a lack of physical training and running party activities for running, and later I wanted to simply make this organizer myself to make up for this gap."

Ji Feichong said.

It is clear that in recent years, the booming market and the surge in running have given him an opportunity.

Liang Feng developed the sports software "Yue run circle" in 2014. The software has the functions of taking steps, route recording, data monitoring, and interesting friends contest and online activities. He hopes these functions can help the sports crowd to maintain their exercise habits, and at the same time bring more people around.

Founded only 1 years and 3 months, Yue Wan circle has more than 2 million users, and more than 80 thousand active runners every day. With the heat of running, the radiation range of software continues to expand. "Now every day, the number of new users will reach twenty thousand or so."

Liang Feng said.

With the help of social platforms, there are more forms of running.

"We have our own marathon race."

Liang Feng said that the so-called online marathon means that the players take part in the same marathon with software at the same time and place, "avoiding the trudge of people on the road, and encouraging more people to participate."

He said, "our last marathon was attended by 36 thousand people, the same size as the marathon in general, and many participants were abroad."

He believes that online running may become a new fashion for running.

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In the era, entrepreneurs regard the running market as a "blue ocean" with huge business opportunities.

There are at least 40 running software, such as Yue Wan, which has a certain user group. Every product is ambitious, and it is necessary to use the Internet thinking to activate the once declining sports industry and create a new consumer market.

Sports brands have increased investment in the running market.

Ji Feichong believes that there is still much room for growth in China's sports market.

Take the United States as an example, the population of the United States is 320 million, about 600 thousand people can run a complete marathon, while China has a population of over 1 billion 300 million. At present, it can only run about 60 thousand people in a complete marathon.

"China's running market will gradually release energy after gradual warming and market accumulation."

At the same time, the public's sports consumption concept is also changing.

The idea of "one pair of shoes can run" is no longer applicable to many young runners.

More and more runners began to pay attention to equipment, pay attention to "professional children", so that running began to become "burning money" campaign.

This undoubtedly stimulates the development of the sports market.

Traditional movement

Companies are changing their marketing strategies and willing to be run by the rush of running.

Almost all local and international sports brands have increased their investment in the running market, and running products have become their main thrust.

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For example, at the end of 2013, the company launched an interactive advertisement with "run away to understand", which was impressive.

In addition, Nike also has many road races, running club clubs and developing intelligent hardware and software.

All walks of life joined the "gold rush" ranks, but also gradually increased the "cake" of running economy.

At the end of 2014, several social sports software including Gudong, Teng MI, and sports were financed. Not only that, but with the popularity of the market, the speed of social sports related software financing was also accelerating.

Ji Feichong believes that the current market value of running is still in the development stage, and all parties need to use social networking platform to "seize the circle". "Market and practitioners need a simultaneous growth process".