Luxury Goods Reshape Asia Pacific Territory, Hongkong'S Regional Advantages Reduce

Zhou Ting, President of the Institute of wealth research, said that mainland consumers used to compare Hongkong to the mainland.

Shopping paradise, prices and services are all favorable and excellent, and the salesmen speak Putonghua very well about the psychology of consumers.

"Now that Hongkong is the core of luxury goods in the Asia Pacific region, it can not be compared with the past.

In the past, Hongkong had strong regional advantages, and the whole city was exempt from tax and financial investment facilitation, so that many brands of Asia Pacific headquarters were located here.

But Hongkong has always been a "circulation center". If it is a city or an enterprise, it will be very risky if it makes a living in circulation alone.

Zhou Ting said.

Reporter observed that more and more consumers around the luxury consumer purchase place, this year has quietly shifted, or to Europe origin purchase, or turn to China's Macao, Taiwan or Japan and South Korea, China Hongkong is not the first choice for consumers to buy luxury.

"The Internet has built a complete set of global information systems for Chinese consumers, and which products are cheaper and which country has been discounted, and it has spread in the fans circle in less than 10 minutes."

Chen Kai said that in the middle of last year, Russia suffered a "ruble robbery". Chinese students immediately formed a purchasing legion, which once sold the luxury goods in the store, but this is only a flash in the pan.

Japan, Korea, China, Taiwan, Macao and other countries and regions are becoming new destinations for Chinese consumers.

But this does not fully stimulate the overseas consumption of Chinese luxury goods. Zhou Ting believes that Chinese consumers go to Japan.

Another reason is that many excellent local brands in the destination countries are recognized by Chinese consumers in terms of word of mouth, quality and so on. To Japan and South Korea can not only buy international luxury goods such as LV or Chanel at a reasonable price, but also have excellent brands such as MCM, KENZO, Wakubo Tose, Lssey Miyake and other local growth or acquisitions for consumers to choose.

Due to the fact that Hongkong's local brands are not up to date, they are merely trade pshipment ports, pushing a large number of consumers to Europe, Japan and Korea.

"Regional advantages have been greatly weakened in the absence of support for their products."

Zhou Ting said.

In addition, Japan and South Korea become the new destination of Chinese consumers' luxury shopping, which is the convenience of outbound travel.

Although most luxury brands come from France, Italy and Rui, Chinese consumers travel to Europe at least for more than a dozen hours. The cost of air ticket accommodation is close to 10000 yuan, while those who buy large brands in Europe are not necessarily cheap. Even after the global price adjustment, the price of the European Region is higher.

Japan and South Korea are different, two or three hours of aircraft for many tourists in Beijing is like flying to Shanghai, the cost of travel is greatly reduced, and the major travel agencies often have ultra-low discount tickets or fares, weekends or small holidays three or four days is very convenient.

Besides, for many luxury brands,

Hongkong has always been one of the financial centers in Asia, and the investment and financing environment has more regional advantages than the mainland. Because many of the mainland are government led, policies often change. The branding side is not too courageous to put the business back to the mainland at present, but only to put the retail team back to the mainland.

At present, the Asia Pacific region of luxury goods is being reconstructed. Hongkong has always been the center of the Asia Pacific region, but the retail industry is now cold.

"The mainland wants to embrace Hongkong as a new Asian Centre for luxury goods, and we need to work hard in supporting related services and industries."

Zhou Ting said.