• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Luxury Demand Slipped And Luxury Shoe Industry Daphne Got Into Trouble.

    2015/8/10 9:10:00 27

    Luxury GoodsConsumer DemandFootwear BrandWomen'S Shoes MarketRetail OutletsOnline MarketingStarsIndustry TrendsDaphne

    The declining trend of luxury consumption demand has not improved. The luxury shoe brand Daphne has also been in a predicament.

    Daphne International Holdings Ltd (hereinafter referred to as "Daphne") released the first half of 2015 performance preview.

    As of June 30th, the growth rate of Daphne's same store sales fell 16.9%, closing 181 stores, including 117 direct outlets and 64 franchisees.

    Among them, there were 14 stores in the first quarter and 167 stores in the two quarter.

    In the face of such a rapid closing speed, Daphne attributed the problem to "being affected".

    Retail

    The overall downturn and the impact of peer competition.

    Chen Yingjie, chairman of Daphne's board of directors, said that consumer confidence remained weak in the first half of this year, and the abnormal weather also hit people's desire to buy shoes in summer.

    At the same time, a number of radical counterparts made a big discount earlier, resulting in fierce competition in the popular women's shoes market.

    As for the second half of the business, Chen Yingjie said, "the outlook is still uncertain."

    In fact, not only Daphne, but also another BELLE giant in the women's shoes industry is not optimistic.

    As early as June this year, the first quarter retail business data released by BELLE International showed that the largest shoe production and retail companies in China decreased by 167 in the first quarter of this year, and the sales of footwear business decreased by 7.8% compared with the same period last year.

    The company's chief executive Sheng Bai Jiao said that the slowdown in group business growth would become normal, and there would be no explosive growth in the short term, and the pace of opening stores will further slow down in the future.

    Sheng Bai Jiao said that the poor performance of footwear sales was mainly due to structural problems rather than cyclical problems.

    This phenomenon will not improve in the short term.

    According to Sheng Bai pepper forecast, the footwear profit margin of the group will also decline in 2015, and the same store sales will fall more than in 2014.

    According to Yang Dayun, President of excellent international fashion brand investment company, under the common constraints of many factors such as market saturation, rising cost and continuous impact of electric business, the extensive development mode of women's shoes brand simply scale, assemble production capacity and reduce costs has not worked.

    "In the era of cost-effective and personalized products, how to make strategic adjustment is the problem that shoe brands need to face."

    Daphne is undoubtedly aware of this and actively distributing online channels.

    According to Chen Yingjie, in the middle of July this year, Daphne signed a cooperation agreement with Tmall and put it on the whole.

    Star Marketing

    The advantages extend to the electronic business platform.

    "We will build Daphne Tmall super brand day on Tmall platform, and we will launch" goddess coming to surprise "and other activities.

    For a long time, Daphne has always had a good eye in the entertainment and marketing of celebrities. The artists who have successively endorsed it are popular stars, many of whom are SHE, Rene Liu, Nicholas Tse and Gianna Jun.

    However, insiders pointed out that the current Daphne

    Sale

    As a matter of fact, celebrity endorsement has little effect on improving the performance of the company, and the effect of this star online marketing is still unknown.


    • Related reading

    Nike'S Rival Under Armour Focuses On Opening Stores In China.

    Shoe Express
    |
    2015/8/9 20:38:00
    73

    Nike Rival Under Armour Wants To Open Shop In China

    Shoe Express
    |
    2015/8/6 16:55:00
    60

    Can Intelligent Running Shoes Become Lining'S Turning Around?

    Shoe Express
    |
    2015/8/6 9:51:00
    125

    AOKANG International Betting Cage To Explore New Growth Points

    Shoe Express
    |
    2015/8/6 9:21:00
    41

    The Four Step Difference Between Traditional Enterprises And "Internet +"

    Shoe Express
    |
    2015/8/4 9:21:00
    32
    Read the next article

    How Did Heilongjiang Textile Industry Develop Into A Fast Lane?

    This year, the textile industry in Heilongjiang has got rid of the persistent downturn in the development of the industry, and the whole industry has achieved a relatively rapid growth. This is no accident. The four factors contribute to its development.

    主站蜘蛛池模板: 午夜欧美日韩在线视频播放| 成人羞羞视频国产| 李丽珍蜜桃成熟时电影3在线观看 李丽珍蜜桃成熟时电影在线播放观看 | 中文字幕在线不卡精品视频99| 97久久天天综合色天天综合色| 最近更新2019中文字幕国语4| 国产精品亚洲精品青青青| 亚洲国产激情一区二区三区| 自拍偷拍校园春色| 欧美videosex性欧美成人| 国产男女无遮挡猛进猛出| 五月婷婷激情视频| 风间由美100部合集| 日本卡一卡二新区| 四虎国产精品成人免费久久| 三级中文字幕永久在线视频| 精品无码中文视频在线观看| 女律师的堕落高清hd| 亚洲综合日韩在线亚洲欧美专区| 91麻豆国产极品在线观看洋子| 欧美激情视频二区| 国产看午夜精品理论片| 久久精品国产这里是免费| 都市春色校园另类| 成人免费视频软件网站| 免费又黄又爽又猛的毛片| 99riav国产在线观看| 欧美人与动另类在线| 国产成人久久精品二区三区| 久久久久亚洲AV无码网站| 精品人妻系列无码一区二区三区| 天天舔天天操天天干| 亚洲女初尝黑人巨高清| 狠狠色伊人亚洲综合网站色| 日本换爱交换乱理伦片| 双性h啪啪樱桃动漫直接观看 | 黄色网址免费大全| 日本中文字幕在线精品| 免费黄色福利视频| 55夜色66夜色国产精品视频| 日韩电影免费在线观看网站|