After 90 Fashion Designer Shi Rui Zi: Holding The Exotic Dream To Tailor The Chinese Style.

The current society is still struggling after 80, and has started vigorously after 90. As a member of China's new career independent designer, "90 after" returnees girl Shi Rui has not been idle in Chongqing recently. On the other hand, she was preparing to build her own independent clothing brand "SHUR RUITZ (Shi Ru)" in the S1938 Creative Industry Park in Shapingba, and opened a fashionable Manhattan style food bar on the north shore road. On the 5 day, the reporter interviewed the "double faced Boss". Let's see how she set her own door in the new youth entrepreneurship boom, blending Chinese and Western culture skillfully.

A few days ago, German national television made a special trip to Chongqing to complete a documentary film "24 hours in Chongqing" reflecting Chongqing's development. As one of the protagonists of the film, Shi Rui, as an independent fashion designer and a fashion bar shareholder, has been leaving the country. She is committed to integrating traditional Chinese culture into the design while promoting the European and American cuisine. It is the unique "Chongqing new human" in the director's eyes.

Holding Laozi to cut Chinese antiquity

Shi Rui graduated from Istituto Marangoni, a world-class designer in Italy, but gave up the opportunity to enter the world famous clothing brand. Maran Oni chose to return home and work alone. "When I was studying abroad, I had been robbed many times, most hesitant and helpless. It was a" Lao Tzu "turning me on. She recalled that he had been robbed in Italy and Milan continuously. In a Spanish trip, she was forced to stay in a dilapidated small hotel for 15 days because her wallet and passport were robbed." theft has left me with a good impression of Europe and America, and has no intention to study professionally, so it is difficult to find her own position. I decided to recuperate in Chongqing during the holidays.

Returning to Chongqing, Shi Rui still could not find the direction of dress design. Until she wandered around the ancient town of porcelain, she came into contact with Taoist culture. "I squatted on a stall and randomly selected books, and spent 10 yuan on 3 old lines," Lao Zi "," Chuang-tzu "and" Sun Zi art of war ". After going home, I read them carefully, and then I became familiar with Laozhuang philosophy. Especially after she read through Laozi, she could not help but sigh, "my mind is suddenly quiet, and my writing has inspiration."

"When I first came to study abroad, I was going to pursue some superficial features in the design. It was often a mixture of ideas but not compatible and very disorganized". Ishi Ko was very confused in her initial study. After reading Lao Zi, she released her interpretation of Chinese simple culture in her graduation design. Her series of suits with Taoist philosophy as the core concept was praised as "the most elegant". Most Europeans and Americans thought that cheongsam and embroidery were all elements of Chinese style, while the simple ink and wash style of my black and white tone showed a different introversion and calm. I confidently give you an idea and a valuable power. In 2012, Maran Oni Fashion Institute chose 20% of the outstanding graduate students' fashion show according to the usual graduation works. The 6 graduation design works of Shi Rui Zi were on the list, and 1 of them were selected for London Fashion week.

"Lao Zhuang philosophy" urges Shi Ruzi to find a place of inner peace, advocating nature, insisting on nothing, tasteless and inaction. She follows the brand design concept of less is more, and seeks to return to innocence in a complex and complex era. She hopes to express her longing for the quiet and peaceful life in ancient times. Her inner enrichment does not require material glitz. Inaction is everything.

He grasps the most fashionable trends and focuses on the most traditional history and culture. Shi Rui plays a game in personality design and challenging market. She has signed a contract with a British public relations firm to prepare for the promotion of brands: small shows, media and buyers. Through all kinds of channels, SHUR RUITZ is emerging at home and abroad.

Holding exotic dreams to taste Manhattan

Recently, Shi Rui has been more busy. He should not only strive to be a good tailor in the new era, but also strive to upgrade the fashionable meal. "The highlight of the restaurant is" cooked beef ". We treat every steak with a critical attitude. We also pay attention to the details of the front dishes, soup, main course, dessert and so on, fresh and thick, delicate to rough, calm and intoxicated...... In the sense of "rhyming and enjoying the tip of the tongue" between the rhythmic sense of the spanition, Shi Rui's "restaurant spirit" takes sharing as the core idea, especially focusing on creating exotic food gathering places.

Combined with his own foreign experience, Shi Rui plans to provide international exchange space for returnees, overseas students and foreigners in Chongqing, and cooperate with the consulates in various places in the form of Sharon activities to build up a channel of integration of work, culture, leisure and other resources, and provide answers and questions for more individuals and units to apply for going abroad, so as to provide advice and help for immigrants.