How Do Luxury Brands Choose Fabrics?
Designer
Is subject to
Fabric
The limitation of design must be designed at the stage of existence and availability of fabrics.
At present, only a few design companies in the world can own their own fabric design team to carry out their own fabric production.
Nike
。
Luxury
brand
Although it has not been able to self organize the fabric needed, it has begun to develop itself in the direction of special printing, color modulation, dye and so on.
Below are some important steps in the production of fashion fabrics.
Look at fabric series
Most fabric displays are usually held in the same fashion week.
Designers can take the time to show themselves in the fabric show and select the next season's creative fabrics.
The fabric exhibition is co sponsored by a large number of fabric suppliers, and designers can pick out the ideal fabric samples for the next season.
Some clothing brands will regularly refer to the fabric provided by several collaborative fabric producers instead of participating in fabric display, while some fabric wholesalers or agents and samples of fabric samples are taken to the clothing company for designers to choose.
Limited choice
Designers will receive fabric samples from some manufacturers, and designers will make a limited choice from the limited fabric to select the next season's fabric.
For fabric samples, each clothing design company needs to select 15 tailored fabrics from about twenty samples of fabric samples to complete the series. The selected 15 fabric samples must be tested through feasibility tests, and the best fabric can be selected to start production in large quantities.
At the same time, the samples will be tested with the fabric. The designer will finally take the last test from these samples, and choose the final fabric from the form, color and handle.
Pat dress series fabric
Once the designer decides to use some fabric to make a new series, they need to place orders with fabric suppliers. These new series of ready-made clothes are brands that are displayed on the upcoming fashion week for buyers and displayed in major franchised stores. They usually reproduce 10 or 20 copies of the entire series of garments.
A small design house is made of garments instead of replica as backup.
When the fabric is ordered, the cost of making the garment begins to rise in a straight line. For example, a design company decides to make cotton twill, but they think that the series contains black, gray, powder color points as their main color series, but the fabric suppliers only provide black, navy and red color points, which means that the design company will make a special small amount of fabric to make the black, ash and powder they want.
For example, dyeing the fabric on a small scale is 20 or 200 yards, so it costs about 2-5 times the fabric per unit area.
Placing orders for ready-made fabrics
When the designer completed a series of design and production, held a fashion press conference, began selling series in major franchised stores, accepted orders from buyers, they needed to start counting orders, and began to make large quantities of fabric production, which usually reached thousands of volumes.
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