Amazon's Journey From 1 To 2

In fact, part of the confidence of Ge Tao Yuan is due to his direct leadership, Diego Piacenni, head of Amazon's international business, who is in charge of more than 30 billion overseas markets outside Amazon's US mainland. (DiegoPiacentini)

"Although I have begun to learn Chinese, it has a long way to go." 8 months ago, when the first official face of the first official meeting of president of Amazon China was confronted with the media, the first sentence after sitting down was sorry for his Chinese proficiency.

As the new head of the Amazon China region, Ge Daoyuan, who was previously a senior British business executive, though not the Chinese background expected by the industry, is undeniable that his new Amazon China is starting to get more and more popular.

Taking the initiative to learn Chinese is just one of Ge Daoyuan's changes in the Chinese market.

Although compared with the frequent appearance of China's big business people, Ge Dao Yuan is definitely deep and simple. But compared to the former president of Amazon China, Ge Daoyuan of "foreign face" has been classified as a rare high-profile category.

"He came to China to show a very open attitude, very brave to try, and more willing to communicate with different departments of the government." People close to ge Dao Yuan told reporters this.

In August 13th, I accepted media interviews again. Chinese level Significantly improved, Ge Daoyuan's Amazon China's cross-border strategy from 1 to 2.

The most direct manifestation is Amazon's China launched the "offshore purchase flash shopping" business.

According to Amazon's description, the flash purchase mode means that Chinese consumers' overseas exploding commodities will be pre stocked to bonded warehouses by Amazon. After placing orders, all orders can be cleared quickly, enjoying an average of 3 days of logistics distribution without difference with local shopping, and can be served even on the same day.

Besides, Amazon It will also unify Amazon China and Amazon's "offshore purchase" login account in the year to provide shopping cart functionality and achieve more localized payment methods.

"When we issue a new strategy When it comes to things, it is usually not perfect at the beginning of publication, so we need to enhance the user experience more. I think 2 to 1 will be easier to push forward. " Ge Daoyuan said.

Though reluctant to say anything publicly, a more concentrated competition is at least not good news for Mr. Tao, who is president of Amazon China for nearly a year.

Ge Daoyuan is far more optimistic than when he took office. "Nearly 1 years of performance has given us more confidence in our strategy."