Three Factors To Stimulate The Development Of Textile And Garment Industry Is Expected To Heat Up

From August 11th to August 13th, the central parity of RMB against the US dollar depreciated 4.66%, and the lowest price was 6.40 yuan, the lowest since 2011.

For China's capital market, the devaluation of the renminbi is a double-edged sword. It also has a negative impact on the larger enterprises such as aviation and paper making. Meanwhile, it also significantly reduces the cost of the export oriented industries, and the opportunity of investment in the A apparel market is obvious.

Stimulated by the incident,

The apparel sector rose more than 10% last week, ranking fourth in the 28 level one industry increase list, compared with less than 1% in the same period.

There are 64 stocks in the sector outperforming the big market, of which 11 shares of the China group, Meng Jie home textiles and American bond clothing have increased by more than 20%.

RMB depreciation to enhance industry profit margin expectations

Under the influence of continuous appreciation of RMB, global economic downturn and external demand, textile industry

Export growth has shown an overall downward trend in recent years.

According to data from the national customs administration, in 2015 1-7, China's textile and apparel exports totaled 155 billion 620 million US dollars, down 4.4% from the same period last year, of which the decrease in July was 10.2%.

Although the major garment and textile enterprises began to pform and change, but

The downturn still leads to a decline in the performance of many listed companies.

In the first half of the year, the net profit of the 21 companies declined in the first half of the year, including Zhonghe shares and Jialin Jie.

The decline of costumes and Kay Reed is close to 200%.

In the market generally believed that textile and apparel exports in the three quarter of the trend is not optimistic, the yuan has seen a significant depreciation.

Because the orders of export enterprises such as textile and clothing are mostly calculated in US dollars, the depreciation of the RMB exchange rate will increase the price of the RMB order, thereby increasing the income. From the asset liability side, foreign currency liabilities owned by the textile and garment enterprises will also generate exchange rate fluctuations. If the enterprise possesses US dollar net assets, it will benefit from the depreciation of the RMB against the US dollar.

According to institutional analysis, the value of the RMB depreciated by 1%, and the sales profit margin of the textile and garment industry increased by 2% to 6%.

So last week's three day depreciation, the textile and garment industry's profit margin is expected to rise by nearly 30%.

In addition, Everbright Securities pointed out that the higher the proportion of export earnings,

The lower the cost is, the greater the benefit will be.

Through sorting out the annual reports of listed companies, we found that the export share of Jia Linjie, bar Jie, Jen Sheng group, ottejia and Shanghai Sanmao exceeded 80%, and export earnings were 808 million, 342 million, 507 million, 394 million and 1 billion 53 million respectively. Under the background of RMB devaluation, these stocks would take the lead in breaking out.

Shen Wan Hongyuan believes that the industry's biggest beneficiary is the biggest beneficiary, and it pays close attention to Tai Yang creation of Lu Tai A, Bailong Oriental and small market value.

Textile and garment industry moves in multiple directions, and major enterprises are actively pforming.

For the textile and garment industry which has not much improvement in fundamentals, pformation and upgrading has become the biggest way out.

Data show that in 2014, the size of China's online shopping market was 2 trillion and 800 billion, of which clothing was more than 610 billion, an increase of 41.5% over the same period last year. Under this background, the major garment enterprises have joined the ranks of "Internet +".

Since 2011, Hai Lan's home has been stationed in Taobao mall, becoming the first garment enterprise to enter e-commerce.

After nearly 4 years of development, the "Hai Lan home" business channel performance has been developing rapidly.

Data show that in the first half of the year, Hai Lan's family ranked the top three in the mainstream e-commerce platform, and the sales channel of e-commerce reached 210 million yuan, an increase of 95.6%.

It is estimated that in 2015, Hai Lan's home business revenue will reach 800 million yuan, an increase of about 100% over the same period, far exceeding the industry growth rate. In the next 3 years, the company will still maintain a high growth rate of about 30%, which is the most likely target of 100 billion market capitalization companies in the industry.

In the evening of July 22nd, Jiaxin silk, which had escaped the collapse of the stock market, announced a non-public offering plan. The plan shows that the company intends to raise 660 million yuan, of which 560 million yuan is used for the supply chain finance project of the silkworm silk industry, and the other 100 million yuan is used for the "gold three tower" silk dress O2O project.

This is Jiaxin silk invested 200 million yuan last year, supply chain enterprises to provide financing services, and form a closed loop trading mode, once again for the nugget Internet industry's efforts.

In the beginning of July, it also announced that the layout of "O2O +" will be increased by 2 billion 500 million yuan, of which 2 billion 500 million yuan will be used for the construction of the "intelligent manufacturing" industrial supply chain platform, 6 billion yuan for the construction of the all channel platform, and 2 billion 500 million of the investment will be invested in the Internet big data cloud platform center.

The company has made it clear that the above projects will bring about an increase of annual sales revenue of more than 30 billion yuan and an annual net profit of more than 3 billion 900 million yuan for the company in the next 5 years.

At the same time, the company also said that the future will be involved in the Internet financial industry through cooperation with the third party financial enterprises.

In addition, Semir costumes for 115 million strategic shares of the South Korean e-commerce ISE, into the cross-border e-commerce field; in the special share of the micro - store network, fur faucet stock also purchased the 30% stock technology.

Due to the continuous upgrading of the Internet gene, the organization has also increased the rating of these active textile and apparel companies and the target price of the two market.

Everbright Securities raised the target price of Semir clothing for 3-6 months to 35 yuan, while the stock closed on Friday only 24.36 yuan.

The theme of sports will run through the 2015 year.

With the successful application of the Winter Olympic Games, textile, clothing, sports media, environmental protection and other major industries cheered.

Some agencies predict that under the impetus of the Winter Olympic Games, the domestic ice and snow industry will generate revenue of about 32 billion 500 million yuan annually in the future. At the normal level of 1:10, the relevant industries will be measured by the scale of the ice and snow movement. The income of other related industries driven by ice and snow sports will reach more than 300 billion yuan.

In order to seize this historic opportunity, many textile and garment brands have advanced layout of products related to ice and snow projects.

A few minutes later, YOUNGOR unveiled the special edition of the Winter Olympic Games shirt, which triggered a panic buying of YOUNGOR.

The Pathfinder of skiing clothes, ski pants, ski glasses and other products has indicated that ice and snow related product planning is one of the future important product lines of the company.

It is understood that in the prospectus raising 2 billion 100 million increase, to build an outdoor ecological circle fundraising plan, 800 million yuan will be invested in "camping ski and outdoor multi-function experience center project".

Huatai Securities analysis shows that the total revenue of the company's products is only 1 billion 700 million, and the market share of ice and snow products 10% is estimated. By 2022, the company's new revenue is about 3 billion yuan. Therefore, the main product of the company will take the two growth potential of the winter Olympic Games.

Insiders generally believe that the successful bid of the Winter Olympic Games is a new outbreak point for the outdoor clothing industry.

With the launching of major clothing brand marketing, there will be a larger market for ice and snow products.

In addition, China has successfully won the right to host the 2019 FIBA Men's Basketball World Cup. With the flourishing development of sports industry and the blooming of many spots, the achievements or exploding growth of "noble bird", "Pathfinder", "Xun Guan share" and "Lan Zi" share have been achieved.

Galaxy Securities believes that the theme will run through the whole year of 2015.

In addition, from June 15th to July 8th, the textile and garment sector was seriously oversold and the margin of safety was highlighted.

Orient Securities believes that the textile and garment sector is expected to continue to heat up thanks to the promotion of multiple advantages mentioned above.

Ping An Securities has maintained the rating of "stronger than big city" in the industry, and suggested that it should pay attention to the combination of Maison, LAN Zi, Hua Si and Guan Ye technology.